Health promotion Audience in Germany
Health promotion has an estimated audience of 393,664 people in Germany. 67.9% are female, 32.1% are male, average age 43.6. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Corfu (regional unit), Goes, Progressive rock, Samanyolu Haber, Combat sport.
The average Health promotion fan in Germany is 43.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Corfu (regional unit), Goes, Progressive rock, with strongest over-indexing on Corfu (regional unit) (7.91× the country average). Demographically, the Health promotion audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Indulgence, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Health promotion fans
| Metric | Value |
|---|---|
| Female | 67.9% |
| Male | 32.1% |
| Average age | 43.6 |
| Estimated audience size | 393,664 |
Audience persona
The typical Health promotion fan in Germany is more female, around 43.6 years old, with strong Indulgence tendencies and a notable affinity for Corfu (regional unit).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 84,287 | 0.98× |
| Baden-Württemberg | 61,637 | 1.15× |
| Bayern | 53,710 | 0.85× |
| Niedersachsen | 38,491 | 1.01× |
| Hessen | 32,817 | 1.09× |
| Sachsen | 23,616 | 1.22× |
| Rheinland-Pfalz | 18,623 | 0.94× |
| Berlin | 17,302 | 0.98× |
| Sachsen-Anhalt | 14,260 | 1.4× |
| Schleswig-Holstein | 12,055 | 0.85× |
| Brandenburg | 10,140 | 0.83× |
| Thüringen | 8,856 | 0.88× |
| Hamburg | 8,421 | 0.95× |
| Mecklenburg-Vorpommern | 7,233 | 0.96× |
| Saarland | 3,892 | 0.81× |
| Bremen | 3,690 | 1.1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Corfu (regional unit) | 7.91× | Travel & Leisure |
| Goes | 1.88× | Travel & Leisure |
| Progressive rock | 2.15× | Music & Radio |
| Samanyolu Haber | 5.47× | Movies & TV |
| Combat sport | 1.61× | Sports |
| Geotourism | 20× | Travel & Leisure |
| Klezmer | 18.07× | Music & Radio |
| Regional styles of Mexican music | 7.78× | Music & Radio |
| Cadbury World | 8.74× | Travel & Leisure |
| Christmas Gift | 1.64× | Kids & Family |
| Free University of Berlin | 3.21× | Business & Career |
| Enzkreis | 8.27× | Travel & Leisure |
| Natural rubber | 1.96× | Cars & Mobility |
| Emil Nolde | 4.43× | Arts & Culture |
| Calf raises | 8.52× | Sports |
| Huevos rancheros | 9.55× | Food & Beverages |
| Jayson Tatum | 5.58× | Sports |
| Ivy Lab | 11.44× | |
| Low-carbon emission | 4.48× | Politics & Society |
| Socialist Federal Republic of Yugoslavia | 3.05× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.37 |
| LGBTQ+ Identity | OPEN | 1.99 |
| Pet Ownership | JOY | 1.8 |
| Mindfulness | BALANCE | 1.71 |
| Sports Activity | POWER | 1.64 |
| Design Affinity | PREMIUM | 1.58 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 13.2% |
| Ukraine | 3.8% |
| Italy | 3.6% |
See Health promotion audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Health promotion have in Germany?
Health promotion has an estimated audience of 393,664 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Health promotion fans?
67.9% of Health promotion fans are female, 32.1% are male, with an average age of 43.6 years.
Which brands do Health promotion fans like most?
Health promotion fans show strongest brand affinity for Corfu (regional unit) (7.91×), Goes (1.88×), and Progressive rock (2.15×) over the country average.
Where do Health promotion fans live in Germany?
Health promotion fans in Germany are most concentrated in Nordrhein-Westfalen (reach 84,287), Baden-Württemberg (reach 61,637), and Bayern (reach 53,710). These three regions account for the largest share of the active audience.
What other brands do Health promotion fans also like?
Beyond Health promotion itself, the audience over-indexes on Goes (1.88×), Progressive rock (2.15×), Samanyolu Haber (5.47×), and Combat sport (1.61×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Health promotion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.