Rascasse Audience Intelligence

Health promotion Audience in Germany

A data profile of the people who buy, follow and care about Health promotion in Germany — modelled from more than twelve digital signal sources. Health promotion has an estimated audience of 393,664 people in Germany.

#5321among Topic in Germany#413in Health

The average Health promotion fan in Germany is 43.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Day spa, General practitioner, Love & Sex, with strongest over-indexing on Day spa (19× the country average).

Demographically, the Health promotion audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Indulgence, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Health promotion fan in Germany is more female, around 43.6 years old, with strong Indulgence tendencies and a notable affinity for Day spa.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Health promotion profile in Germany.

Audience size
394K
in Germany
Gender
67.9%♀
32.1% male
Age
43.6
average years
Country rank
#14187
Topic in Germany
Fig. 01

Search interest · 12-month trend

-34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Health promotion fans

67.9% are female, 32.1% are male, average age 43.6.

Fig. 02

Gender split

67.9%
Female
32.1%
Male
Demographic split for Health promotion audience in Germany
MetricValue
Female67.9%
Male32.1%
Average age43.6
Estimated audience size393,664
Fig. 03

Age distribution

Ø 43.6
average years
Age distribution of the Health promotion audience in Germany
Age bracketShare%
16-198%
20-2914%
30-3924%
40-4928%
50+25%
Fig. 04

Worldwide distribution

2.6%

of the worldwide Health promotion audience comes from Germany.

Worldwide audience distribution share by country for Health promotion
CountryShare
Japan13.2%
Ukraine3.8%
Italy3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Health promotion audience in Germany is strongest.

Fig. 05

Top regions by affinity

Health promotion fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~10K1.28×
02Sachsen~20K1.17×
03Baden-Württemberg~60K1.12×
04Hessen~30K1.08×
05Bremen~4K1.05×
06Niedersachsen~40K1.00×
07Mecklenburg-Vorpommern~7K1.00×
08Nordrhein-Westfalen~80K0.96×
09Rheinland-Pfalz~20K0.96×
10Hamburg~9K0.96×
11Berlin~20K0.95×
12Thüringen~9K0.94×
13Saarland~5K0.94×
14Schleswig-Holstein~10K0.91×
15Brandenburg~10K0.90×
16Bayern~50K0.84×
Fig. 06

Affinity by region

Affinity by region — Health promotion, Germany
0.84×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Health promotion audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Health promotion audience
#·InterestCategoryAffinity×
01General practitionerHealth31.48×
02Day spaBeauty & Wellness19.00×
03OtorhinolaryngologyHealth19.00×
04CoughHealth17.94×
05AromatherapyHome & Garden16.96×
06Costa CoffeeFood & Beverages15.35×
07Love & SexKids & Family13.22×
08DoppelherzHealth9.77×
09Essential oilHome & Garden8.47×
10Fitness FirstSports8.32×
11McCaféFood & Beverages7.83×
12Motivational speakingBusiness & Career5.86×
13Bed sheetHome & Garden5.80×
14Alternative medicineBusiness & Career5.10×
15CholesterolFood & Beverages4.90×
16Emotional intelligenceHealth4.79×
17VolunteeringPolitics & Society3.49×
18FocusNews3.34×
19TagesschauMovies & TV2.72×
20KitchenHome & Garden2.46×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Health promotion audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Health promotion audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.11×
MindfulnessBALANCE2.07×
Need for SecurityCONSERVATISM1.68×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Health promotion audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.88×
Social Media UsageJOY0.97×
TraditionCONSERVATISM0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Health promotion have in Germany?

Health promotion has an estimated audience of 393,664 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Health promotion fans?

67.9% of Health promotion fans are female, 32.1% are male, with an average age of 43.6 years.

03

Which brands do Health promotion fans like most?

Health promotion fans show strongest brand affinity for Day spa (19×), General practitioner (31.48×), and Love & Sex (13.22×) over the country average.

04

Where do Health promotion fans live in Germany?

Health promotion fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Baden-Württemberg (reach ~60K), and Bayern (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Health promotion fans also like?

Beyond Health promotion itself, the audience over-indexes on General practitioner (31.48×), Love & Sex (13.22×), Fitness First (8.32×), and Otorhinolaryngology (19×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in Germany

See Health promotion audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Health promotion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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