Rascasse Audience Intelligence

Cholesterol Audience in Germany

A data profile of the people who buy, follow and care about Cholesterol in Germany — modelled from more than twelve digital signal sources. Cholesterol has an estimated audience of 2,397,434 people in Germany.

#1646among Topic in Germany#137in Food & Beverages

The average Cholesterol fan in Germany is 47.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Supernaturals, Buscopan, Lefax, with strongest over-indexing on Supernaturals (12.17× the country average).

Demographically, the Cholesterol audience skews more female with an average age of 47.9, and over-indexes on personality traits such as Need for Security, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Cholesterol fan in Germany is more female, around 47.9 years old, with strong Need for Security tendencies and a notable affinity for Supernaturals.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cholesterol profile in Germany.

Audience size
2.4M
in Germany
Gender
71.7%♀
28.3% male
Age
47.9
average years
Country rank
#2770
Topic in Germany
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cholesterol fans

71.7% are female, 28.3% are male, average age 47.9.

Fig. 02

Gender split

71.7%
Female
28.3%
Male
Demographic split for Cholesterol audience in Germany
MetricValue
Female71.7%
Male28.3%
Average age47.9
Estimated audience size2,397,434
Fig. 03

Age distribution

Ø 47.9
average years
Age distribution of the Cholesterol audience in Germany
Age bracketShare%
16-194%
20-2910%
30-3918%
40-4929%
50+39%
Fig. 04

Worldwide distribution

2.5%

of the worldwide Cholesterol audience comes from Germany.

Worldwide audience distribution share by country for Cholesterol
CountryShare
United States13.2%
Japan12.7%
India4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cholesterol audience in Germany is strongest.

Fig. 05

Top regions by affinity

Cholesterol fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~300K1.09×
02Rheinland-Pfalz~100K1.08×
03Nordrhein-Westfalen~600K1.07×
04Saarland~30K1.06×
05Bayern~400K1.05×
06Sachsen-Anhalt~60K1.05×
07Sachsen~100K1.02×
08Brandenburg~80K1.02×
09Hessen~200K1.00×
10Thüringen~60K1.00×
11Baden-Württemberg~300K0.99×
12Mecklenburg-Vorpommern~50K0.99×
13Schleswig-Holstein~80K0.98×
14Hamburg~50K0.95×
15Berlin~90K0.87×
16Bremen~20K0.82×
Fig. 06

Affinity by region

Affinity by region — Cholesterol, Germany
0.82×1.00×1.09×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cholesterol audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cholesterol audience
#·InterestCategoryAffinity×
01Hua Hin DistrictTravel & Leisure13.16×
02SupernaturalsHealth12.17×
03CanapéFood & Beverages10.14×
04LefaxHealth9.88×
05GavisconHealth9.88×
06CarmenthinHealth9.88×
07Luvos HeilerdeBeauty & Wellness9.88×
08BasicaHealth9.88×
09Diabetic dietHealth8.46×
10BuscopanHealth6.16×
11Clinical trialHealth4.85×
12Vitamin DHealth3.40×
13MetabolismHealth3.32×
14Vitamin B12Health2.94×
15Life extensionHealth2.15×
16EurojackpotGames1.71×
17TherapyHealth1.70×
18Solar powerHome & Garden1.59×
19Markus LanzMovies & TV1.59×
20Der TagesspiegelNews1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cholesterol audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cholesterol audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.14×
Healthy LifestyleBALANCE1.07×
IndulgenceJOY1.05×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cholesterol audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.71×
IndividualismJOY0.75×
Career OrientationPOWER0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cholesterol have in Germany?

Cholesterol has an estimated audience of 2,397,434 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Cholesterol fans?

71.7% of Cholesterol fans are female, 28.3% are male, with an average age of 47.9 years.

03

Which brands do Cholesterol fans like most?

Cholesterol fans show strongest brand affinity for Supernaturals (12.17×), Buscopan (6.16×), and Lefax (9.88×) over the country average.

04

Where do Cholesterol fans live in Germany?

Cholesterol fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Cholesterol fans also like?

Beyond Cholesterol itself, the audience over-indexes on Buscopan (6.16×), Lefax (9.88×), Canapé (10.14×), and Gaviscon (9.88×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Cholesterol audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Cholesterol. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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