Cholesterol Audience in Germany
Cholesterol has an estimated audience of 2,397,434 people in Germany. 71.7% are female, 28.3% are male, average age 47.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Supernaturals, Buscopan, Lefax, Canapé, Gaviscon.
The average Cholesterol fan in Germany is 47.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Supernaturals, Buscopan, Lefax, with strongest over-indexing on Supernaturals (12.17× the country average). Demographically, the Cholesterol audience skews more female with an average age of 47.9, and over-indexes on personality traits such as Pet Ownership, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Cholesterol fans
| Metric | Value |
|---|---|
| Female | 71.7% |
| Male | 28.3% |
| Average age | 47.9 |
| Estimated audience size | 2,397,434 |
Audience persona
The typical Cholesterol fan in Germany is more female, around 47.9 years old, with strong Pet Ownership tendencies and a notable affinity for Supernaturals.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 600,493 | 1.14× |
| Bayern | 416,882 | 1.08× |
| Baden-Württemberg | 341,999 | 1.05× |
| Niedersachsen | 260,137 | 1.12× |
| Hessen | 189,007 | 1.03× |
| Rheinland-Pfalz | 130,721 | 1.09× |
| Sachsen | 117,464 | 1× |
| Berlin | 96,341 | 0.9× |
| Schleswig-Holstein | 84,578 | 0.98× |
| Brandenburg | 74,358 | 1× |
| Sachsen-Anhalt | 61,204 | 0.99× |
| Thüringen | 57,058 | 0.93× |
| Hamburg | 52,445 | 0.97× |
| Mecklenburg-Vorpommern | 42,191 | 0.92× |
| Saarland | 29,272 | 0.99× |
| Bremen | 16,492 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Supernaturals | 12.17× | Health |
| Buscopan | 6.16× | Health |
| Lefax | 9.88× | Health |
| Canapé | 10.14× | Food & Beverages |
| Gaviscon | 9.88× | Health |
| Vitamin D | 3.4× | Health |
| Carmenthin | 9.88× | Health |
| Metabolism | 3.32× | Health |
| Therapy | 1.7× | Health |
| Basica | 9.88× | Health |
| Hua Hin District | 13.16× | Travel & Leisure |
| Eurojackpot | 1.71× | Games |
| Vitamin B12 | 2.94× | Health |
| Diabetic diet | 8.46× | Health |
| Markus Lanz | 1.59× | Movies & TV |
| Solar power | 1.59× | Home & Garden |
| Clinical trial | 4.85× | Health |
| Der Tagesspiegel | 1.56× | News |
| Luvos Heilerde | 9.88× | Beauty & Wellness |
| Life extension | 2.15× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.61 |
| Healthy Lifestyle | BALANCE | 1.6 |
| LGBTQ+ Identity | OPEN | 1.38 |
| Indulgence | JOY | 1.28 |
| Sports Activity | POWER | 1.26 |
| Mindfulness | BALANCE | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.2% |
| Japan | 12.7% |
| India | 4.1% |
See Cholesterol audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Cholesterol have in Germany?
Cholesterol has an estimated audience of 2,397,434 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Cholesterol fans?
71.7% of Cholesterol fans are female, 28.3% are male, with an average age of 47.9 years.
Which brands do Cholesterol fans like most?
Cholesterol fans show strongest brand affinity for Supernaturals (12.17×), Buscopan (6.16×), and Lefax (9.88×) over the country average.
Where do Cholesterol fans live in Germany?
Cholesterol fans in Germany are most concentrated in Nordrhein-Westfalen (reach 600,493), Bayern (reach 416,882), and Baden-Württemberg (reach 341,999). These three regions account for the largest share of the active audience.
What other brands do Cholesterol fans also like?
Beyond Cholesterol itself, the audience over-indexes on Buscopan (6.16×), Lefax (9.88×), Canapé (10.14×), and Gaviscon (9.88×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Cholesterol. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.