Rascasse Audience Intelligence

Diabetic diet Audience in Germany

A data profile of the people who buy, follow and care about Diabetic diet in Germany — modelled from more than twelve digital signal sources. Diabetic diet has an estimated audience of 312,792 people in Germany.

#6025among Topic in Germany#485in Health

The average Diabetic diet fan in Germany is 38.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Novo Nordisk, More Nutrition, Diabetes mellitus type 2 awareness, with strongest over-indexing on Novo Nordisk (18.79× the country average).

Demographically, the Diabetic diet audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Need for Security, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Diabetic diet fan in Germany is more female, around 38.8 years old, with strong Need for Security tendencies and a notable affinity for Novo Nordisk.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Diabetic diet profile in Germany.

Audience size
313K
in Germany
Gender
74.7%♀
25.3% male
Age
38.8
average years
Country rank
#16803
Topic in Germany
Fig. 01

Search interest · 12-month trend

+3182%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Diabetic diet fans

74.7% are female, 25.3% are male, average age 38.8.

Fig. 02

Gender split

74.7%
Female
25.3%
Male
Demographic split for Diabetic diet audience in Germany
MetricValue
Female74.7%
Male25.3%
Average age38.8
Estimated audience size312,792
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the Diabetic diet audience in Germany
Age bracketShare%
16-1917%
20-2922%
30-3923%
40-4922%
50+16%
Fig. 04

Worldwide distribution

2.5%

of the worldwide Diabetic diet audience comes from Germany.

Worldwide audience distribution share by country for Diabetic diet
CountryShare
United States27.6%
Ukraine5.9%
United Kingdom4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Diabetic diet audience in Germany is strongest.

Fig. 05

Top regions by affinity

Diabetic diet fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~3K1.29×
02Saarland~4K1.17×
03Nordrhein-Westfalen~80K1.13×
04Thüringen~9K1.12×
05Baden-Württemberg~50K1.07×
06Schleswig-Holstein~10K1.06×
07Rheinland-Pfalz~20K1.02×
08Hessen~20K1.01×
09Mecklenburg-Vorpommern~6K1.00×
10Brandenburg~9K0.98×
11Sachsen-Anhalt~8K0.98×
12Berlin~10K0.97×
13Niedersachsen~30K0.94×
14Sachsen~10K0.82×
15Hamburg~6K0.82×
16Bayern~40K0.79×
Fig. 06

Affinity by region

Affinity by region — Diabetic diet, Germany
0.79×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Diabetic diet audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Diabetic diet audience
#·InterestCategoryAffinity×
01American Diabetes AssociationHealth32.14×
02DexcomHealth31.49×
03Diabetes mellitus type 2 awarenessHealth24.14×
04Novo NordiskHealth18.79×
05Cyclic ketogenic dietFood & Beverages17.61×
06Matthias RiedlHealth17.31×
07Sugar substituteFood & Beverages12.80×
08MounjaroHealth11.20×
09Diabetes mellitus awarenessHealth10.00×
10Gluten-free dietFood & Beverages9.03×
11BuscopanHealth8.22×
12Paleolithic dietHealth8.20×
13CholesterolFood & Beverages7.05×
14SupernaturalsHealth5.43×
15More NutritionHealth5.17×
16Low-carbohydrate dietFood & Beverages4.61×
17Drop shippingShopping3.03×
18Healthy dietHealth2.89×
19TagesschauMovies & TV2.57×
20Business and industryBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Diabetic diet audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Diabetic diet audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.92×
Pet OwnershipJOY1.77×
MindfulnessBALANCE1.76×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Diabetic diet audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL1.04×
Luxury OrientationPREMIUM1.06×
Social Media UsageJOY1.10×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Diabetic diet have in Germany?

Diabetic diet has an estimated audience of 312,792 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Diabetic diet fans?

74.7% of Diabetic diet fans are female, 25.3% are male, with an average age of 38.8 years.

03

Which brands do Diabetic diet fans like most?

Diabetic diet fans show strongest brand affinity for Novo Nordisk (18.79×), More Nutrition (5.17×), and Diabetes mellitus type 2 awareness (24.14×) over the country average.

04

Where do Diabetic diet fans live in Germany?

Diabetic diet fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Baden-Württemberg (reach ~50K), and Bayern (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Diabetic diet fans also like?

Beyond Diabetic diet itself, the audience over-indexes on More Nutrition (5.17×), Diabetes mellitus type 2 awareness (24.14×), Mounjaro (11.2×), and Matthias Riedl (17.31×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in Germany

See Diabetic diet audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Diabetic diet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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