Diabetic diet Audience in Germany
Diabetic diet has an estimated audience of 312,792 people in Germany. 74.7% are female, 25.3% are male, average age 38.8. Top regions: Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities: Novo Nordisk, Diabetes mellitus type 2 awareness, More Nutrition, Mounjaro, Dexcom.
The average Diabetic diet fan in Germany is 38.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities include Novo Nordisk, Diabetes mellitus type 2 awareness, More Nutrition, with strongest over-indexing on Novo Nordisk (18.79× the country average). Demographically, the Diabetic diet audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Healthy Lifestyle, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Diabetic diet fans
| Metric | Value |
|---|---|
| Female | 74.7% |
| Male | 25.3% |
| Average age | 38.8 |
| Estimated audience size | 312,792 |
Audience persona
The typical Diabetic diet fan in Germany is more female, around 38.8 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Novo Nordisk.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 35,148 | 0.51× |
| Bayern | 31,481 | 0.63× |
| Hessen | 25,640 | 1.08× |
| Baden-Württemberg | 22,927 | 0.54× |
| Berlin | 15,012 | 1.07× |
| Niedersachsen | 14,713 | 0.48× |
| Rheinland-Pfalz | 11,240 | 0.72× |
| Sachsen-Anhalt | 8,812 | 1.09× |
| Thüringen | 8,641 | 1.08× |
| Brandenburg | 8,167 | 0.84× |
| Mecklenburg-Vorpommern | 7,750 | 1.3× |
| Saarland | 7,604 | 1.98× |
| Schleswig-Holstein | 7,564 | 0.67× |
| Bremen | 7,560 | 2.83× |
| Sachsen | 7,335 | 0.48× |
| Hamburg | 4,977 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Novo Nordisk | 18.79× | Health |
| Diabetes mellitus type 2 awareness | 24.14× | Health |
| More Nutrition | 5.17× | Health |
| Mounjaro | 11.2× | Health |
| Dexcom | 31.49× | Health |
| Matthias Riedl | 17.31× | Health |
| Diabetes mellitus awareness | 10× | Health |
| Gluten-free diet | 9.03× | Food & Beverages |
| Sugar substitute | 12.8× | Food & Beverages |
| Tagesschau | 2.57× | Movies & TV |
| Buscopan | 8.22× | Health |
| Supernaturals | 5.43× | Health |
| Cyclic ketogenic diet | 17.61× | Food & Beverages |
| American Diabetes Association | 32.14× | Health |
| Cholesterol | 7.05× | Food & Beverages |
| Paleolithic diet | 8.2× | Health |
| Low-carbohydrate diet | 4.61× | Food & Beverages |
| Spiegel Online | 2.19× | News |
| Business and industry | 1.51× | Business & Career |
| Drop shipping | 3.03× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 2.35 |
| Sports Activity | POWER | 2.09 |
| Sustainability | BALANCE | 1.94 |
| DIY Mentality | THRILL | 1.85 |
| Indulgence | JOY | 1.69 |
| Design Affinity | PREMIUM | 1.69 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.6% |
| Ukraine | 5.9% |
| United Kingdom | 4.8% |
See Diabetic diet audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Diabetic diet have in Germany?
Diabetic diet has an estimated audience of 312,792 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Diabetic diet fans?
74.7% of Diabetic diet fans are female, 25.3% are male, with an average age of 38.8 years.
Which brands do Diabetic diet fans like most?
Diabetic diet fans show strongest brand affinity for Novo Nordisk (18.79×), Diabetes mellitus type 2 awareness (24.14×), and More Nutrition (5.17×) over the country average.
Where do Diabetic diet fans live in Germany?
Diabetic diet fans in Germany are most concentrated in Nordrhein-Westfalen (reach 35,148), Bayern (reach 31,481), and Hessen (reach 25,640). These three regions account for the largest share of the active audience.
What other brands do Diabetic diet fans also like?
Beyond Diabetic diet itself, the audience over-indexes on Diabetes mellitus type 2 awareness (24.14×), More Nutrition (5.17×), Mounjaro (11.2×), and Dexcom (31.49×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Diabetic diet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.