Matthias Riedl Audience in Germany
Matthias Riedl has an estimated audience of 681,604 people in Germany. 67.8% are female, 32.2% are male, average age 43.6. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Cachaça, Samanyolu Haber, Hostelworld, Goes, University of Applied Sciences Hof.
The average Matthias Riedl fan in Germany is 43.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Cachaça, Samanyolu Haber, Hostelworld, with strongest over-indexing on Cachaça (38.06× the country average). Demographically, the Matthias Riedl audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Mindfulness, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Person
Demographics of Matthias Riedl fans
| Metric | Value |
|---|---|
| Female | 67.8% |
| Male | 32.2% |
| Average age | 43.6 |
| Estimated audience size | 681,604 |
Audience persona
The typical Matthias Riedl fan in Germany is more female, around 43.6 years old, with strong Mindfulness tendencies and a notable affinity for Cachaça.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 122,397 | 0.82× |
| Bayern | 91,958 | 0.84× |
| Niedersachsen | 89,623 | 1.35× |
| Baden-Württemberg | 81,737 | 0.88× |
| Schleswig-Holstein | 41,485 | 1.7× |
| Hessen | 37,854 | 0.73× |
| Sachsen | 29,794 | 0.89× |
| Rheinland-Pfalz | 29,230 | 0.86× |
| Berlin | 26,847 | 0.88× |
| Hamburg | 23,416 | 1.52× |
| Brandenburg | 22,603 | 1.07× |
| Sachsen-Anhalt | 17,568 | 0.99× |
| Thüringen | 16,937 | 0.98× |
| Saarland | 8,109 | 0.97× |
| Mecklenburg-Vorpommern | 6,550 | 0.5× |
| Bremen | 5,968 | 1.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cachaça | 38.06× | Food & Beverages |
| Samanyolu Haber | 8.25× | Movies & TV |
| Hostelworld | 11.02× | Travel & Leisure |
| Goes | 1.56× | Travel & Leisure |
| University of Applied Sciences Hof | 22.42× | Business & Career |
| Scratching post | 8.18× | Pets & Animals |
| Home Delivery | 2.51× | Food & Beverages |
| Moroccan riad | 5.33× | Politics & Society |
| Loincloth | 2.55× | Fashion & Accessoires |
| Jack White | 1.7× | Movies & TV |
| Craiova | 6.04× | Travel & Leisure |
| Mothercare | 1.53× | Kids & Family |
| Brunello Cucinelli | 3.6× | Fashion & Accessoires |
| Stucco | 1.93× | Home & Garden |
| Zagreb | 2.75× | Travel & Leisure |
| Huizen | 4.18× | Travel & Leisure |
| Kumanovo | 8.18× | Travel & Leisure |
| Esra Erol | 3.33× | Movies & TV |
| Headhunters (film) | 2.78× | Movies & TV |
| Google Home | 3.17× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.77 |
| Healthy Lifestyle | BALANCE | 1.7 |
| DIY Mentality | THRILL | 1.7 |
| Sports Activity | POWER | 1.51 |
| Pet Ownership | JOY | 1.5 |
| Indulgence | JOY | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 94.1% |
| Austria | 2.5% |
| Switzerland | 1.4% |
See Matthias Riedl audiences in other countries
More Health audiences in Germany
- Helene Fischer (10,794,585)
- Sydney Sweeney (8,044,933)
- Roland Kaiser (7,492,433)
- Thomas Gottschalk (7,419,238)
- Markus Lanz (7,072,854)
Frequently asked questions
How many fans does Matthias Riedl have in Germany?
Matthias Riedl has an estimated audience of 681,604 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Matthias Riedl fans?
67.8% of Matthias Riedl fans are female, 32.2% are male, with an average age of 43.6 years.
Which brands do Matthias Riedl fans like most?
Matthias Riedl fans show strongest brand affinity for Cachaça (38.06×), Samanyolu Haber (8.25×), and Hostelworld (11.02×) over the country average.
Where do Matthias Riedl fans live in Germany?
Matthias Riedl fans in Germany are most concentrated in Nordrhein-Westfalen (reach 122,397), Bayern (reach 91,958), and Niedersachsen (reach 89,623). These three regions account for the largest share of the active audience.
What other brands do Matthias Riedl fans also like?
Beyond Matthias Riedl itself, the audience over-indexes on Samanyolu Haber (8.25×), Hostelworld (11.02×), Goes (1.56×), and University of Applied Sciences Hof (22.42×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Matthias Riedl. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.