Matthias Riedl Audience in Germany
A data profile of the people who buy, follow and care about Matthias Riedl in Germany — modelled from more than twelve digital signal sources. Matthias Riedl has an estimated audience of 776,459 people in Germany.
The average Matthias Riedl fan in Germany is 45.4 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen.
Top brand affinities include Endocrinology, Diabetes mellitus type 2 awareness, Diabetes mellitus awareness, with strongest over-indexing on Endocrinology (86.78× the country average).
Demographically, the Matthias Riedl audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Mindfulness, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Matthias Riedl fan in Germany is more female, around 45.4 years old, with strong Mindfulness tendencies and a notable affinity for Endocrinology.
At a glance
The key figures that characterise the Matthias Riedl profile in Germany.
Search interest · 12-month trend
Demographics of Matthias Riedl fans
63.9% are female, 36.1% are male, average age 45.4.
Gender split
| Metric | Value |
|---|---|
| Female | 63.9% |
| Male | 36.1% |
| Average age | 45.4 |
| Estimated audience size | 776,459 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 11% | |
| 30-39 | 17% | |
| 40-49 | 29% | |
| 50+ | 33% |
Worldwide distribution
of the worldwide Matthias Riedl audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 93.9% |
| Austria | 2.7% |
| Switzerland | 1.4% |
Geography
Where the Matthias Riedl audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Schleswig-Holstein | ~40K | 1.62× | |
| 02 | Hamburg | ~20K | 1.39× | |
| 03 | Niedersachsen | ~90K | 1.29× | |
| 04 | Brandenburg | ~30K | 1.10× | |
| 05 | Mecklenburg-Vorpommern | ~10K | 1.05× | |
| 06 | Sachsen-Anhalt | ~20K | 1.00× | |
| 07 | Sachsen | ~40K | 0.97× | |
| 08 | Thüringen | ~20K | 0.97× | |
| 09 | Saarland | ~9K | 0.96× | |
| 10 | Bremen | ~6K | 0.95× | |
| 11 | Baden-Württemberg | ~90K | 0.84× | |
| 12 | Rheinland-Pfalz | ~30K | 0.84× | |
| 13 | Berlin | ~30K | 0.84× | |
| 14 | Bayern | ~100K | 0.82× | |
| 15 | Nordrhein-Westfalen | ~100K | 0.80× | |
| 16 | Hessen | ~40K | 0.73× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Matthias Riedl audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Endocrinology | Health | 86.78× | ||
| 02 | Diabetes mellitus type 2 awareness | Health | 45.77× | ||
| 03 | Roche Diagnostics | Health | 33.94× | ||
| 04 | Diabetes mellitus awareness | Health | 20.93× | ||
| 05 | Oblivion (2013 film) | Movies & TV | 20.00× | ||
| 06 | Adam Driver | Movies & TV | 20.00× | ||
| 07 | Sam Elliott | Movies & TV | 20.00× | ||
| 08 | The Good, the Bad and the Ugly | Movies & TV | 20.00× | ||
| 09 | Novo Nordisk | Health | 19.46× | ||
| 10 | Diabetic diet | Health | 17.31× | ||
| 11 | Patricia Arquette | Movies & TV | 14.37× | ||
| 12 | Alexis Bledel | Movies & TV | 13.83× | ||
| 13 | Kate Bush | Music & Radio | 8.70× | ||
| 14 | Hugh Jackman | Movies & TV | 7.90× | ||
| 15 | Paleontology | Health | 6.50× | ||
| 16 | Focus | News | 3.22× | ||
| 17 | Tagesschau | Movies & TV | 2.28× | ||
| 18 | Netto Marken-Discount | Shopping | 1.88× | ||
| 19 | Nature | Home & Garden | 1.68× | ||
| 20 | Family | Kids & Family | 1.50× |
Personality of the Matthias Riedl audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.09× | |
| Quality Awareness | PREMIUM | 1.73× | |
| Healthy Lifestyle | BALANCE | 1.63× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.88× | |
| Price Sensitivity | PREMIUM | 0.93× | |
| Career Orientation | POWER | 1.00× |
Frequently asked questions
How many fans does Matthias Riedl have in Germany?
Matthias Riedl has an estimated audience of 776,459 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Matthias Riedl fans?
63.9% of Matthias Riedl fans are female, 36.1% are male, with an average age of 45.4 years.
Which brands do Matthias Riedl fans like most?
Matthias Riedl fans show strongest brand affinity for Endocrinology (86.78×), Diabetes mellitus type 2 awareness (45.77×), and Diabetes mellitus awareness (20.93×) over the country average.
Where do Matthias Riedl fans live in Germany?
Matthias Riedl fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Niedersachsen (reach ~90K). These three regions account for the largest share of the active audience.
What other brands do Matthias Riedl fans also like?
Beyond Matthias Riedl itself, the audience over-indexes on Diabetes mellitus type 2 awareness (45.77×), Diabetes mellitus awareness (20.93×), Novo Nordisk (19.46×), and Oblivion (2013 film) (20×) compared to the Germany average.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Matthias Riedl. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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