Diabetes mellitus type 2 awareness Audience in Germany
Diabetes mellitus type 2 awareness has an estimated audience of 512,655 people in Germany. 60.1% are female, 39.9% are male, average age 48.3. Top brand affinities: Eli Lilly, Splenda, Matthias Riedl, Novo Nordisk, Jif (peanut butter).
Top brand affinities include Eli Lilly, Splenda, Matthias Riedl, with strongest over-indexing on Eli Lilly (217.56× the country average). Demographically, the Diabetes mellitus type 2 awareness audience skews more female with an average age of 48.3, and over-indexes on personality traits such as Pet Ownership, LGBTQ+ Identity.
Category: Health · Type: Topic
Demographics of Diabetes mellitus type 2 awareness fans
| Metric | Value |
|---|---|
| Female | 60.1% |
| Male | 39.9% |
| Average age | 48.3 |
| Estimated audience size | 512,655 |
Audience persona
The typical Diabetes mellitus type 2 awareness fan in Germany is more female, around 48.3 years old, with strong Pet Ownership tendencies and a notable affinity for Eli Lilly.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Eli Lilly | 217.56× | Health |
| Splenda | 252.54× | Food & Beverages |
| Matthias Riedl | 45.77× | Health |
| Novo Nordisk | 24.2× | Health |
| Jif (peanut butter) | 227.61× | Food & Beverages |
| Certified diabetes educator | 134.17× | Business & Career |
| Insulin index | 131.25× | Health |
| Endocrinology | 45.59× | Health |
| Glycemic load | 266.29× | Health |
| American Diabetes Association | 65.22× | Health |
| Cure Type 1 Diabetes | 140.36× | Health |
| Dexcom | 37.5× | Health |
| Sanofi | 25.5× | Health |
| Wetter.de | 5.5× | Home & Garden |
| Buscopan | 9.86× | Health |
| Primary care | 25.89× | Health |
| Diabetes - Sweet & Simple | 143.03× | |
| Cholesterol | 8.29× | Food & Beverages |
| Diabetes in cats | 144.53× | Pets & Animals |
| Andy Borg | 6.31× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.91 |
| LGBTQ+ Identity | OPEN | 1.8 |
| Healthy Lifestyle | BALANCE | 1.6 |
| Need for Security | CONSERVATISM | 1.57 |
| Family Orientation | CONSERVATISM | 1.44 |
| Mindfulness | BALANCE | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 40.0% |
| United Kingdom | 7.6% |
| India | 3.0% |
See Diabetes mellitus type 2 awareness audiences in other countries
- Diabetes mellitus type 2 awareness — United States
- Diabetes mellitus type 2 awareness — United Kingdom
- Diabetes mellitus type 2 awareness — France
- Diabetes mellitus type 2 awareness — Italy
- Diabetes mellitus type 2 awareness — Spain
- Diabetes mellitus type 2 awareness — Brazil
- Diabetes mellitus type 2 awareness — Japan
- Diabetes mellitus type 2 awareness — South Korea
- Diabetes mellitus type 2 awareness — India
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Diabetes mellitus type 2 awareness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.