A data profile of the people who buy, follow and care about Diabetes mellitus type 2 awareness in Germany — modelled from more than twelve digital signal sources. Diabetes mellitus type 2 awareness has an estimated audience of 512,655 people in Germany.
Diabetes mellitus type 2 awareness has an estimated audience of 512,655 people in Germany. 60.1% are female, 39.9% are male, average age 48.3. Top brand affinities: Eli Lilly, Splenda, Matthias Riedl, Novo Nordisk, Jif (peanut butter).
Top brand affinities include Eli Lilly, Splenda, Matthias Riedl, with strongest over-indexing on Eli Lilly (217.56× the country average).
Demographically, the Diabetes mellitus type 2 awareness audience skews more female with an average age of 48.3, and over-indexes on personality traits such as Healthy Lifestyle, Need for Security.
The typical Diabetes mellitus type 2 awareness fan in Germany is more female, around 48.3 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Eli Lilly.
The key figures that characterise the Diabetes mellitus type 2 awareness profile in Germany.
60.1% are female, 39.9% are male, average age 48.3.
| Metric | Value |
|---|---|
| Female | 60.1% |
| Male | 39.9% |
| Average age | 48.3 |
| Estimated audience size | 512,655 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 7% | |
| 30-39 | 13% | |
| 40-49 | 32% | |
| 50+ | 41% |
of the worldwide Diabetes mellitus type 2 awareness audience comes from Germany.
| Country | Share |
|---|---|
| United States | 40.0% |
| United Kingdom | 7.6% |
| India | 3.0% |
The strongest cross-interests of the Diabetes mellitus type 2 awareness audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Glycemic load | Health | 266.29× | ||
| 02 | Splenda | Food & Beverages | 252.54× | ||
| 03 | Jif (peanut butter) | Food & Beverages | 227.61× | ||
| 04 | Eli Lilly | Health | 217.56× | ||
| 05 | Diabetes in cats | Pets & Animals | 144.53× | ||
| 06 | Diabetes - Sweet & Simple | Topic | 143.03× | ||
| 07 | Cure Type 1 Diabetes | Health | 140.36× | ||
| 08 | Certified diabetes educator | Business & Career | 134.17× | ||
| 09 | Insulin index | Health | 131.25× | ||
| 10 | International Diabetes Federation | Health | 72.35× | ||
| 11 | American Diabetes Association | Health | 65.22× | ||
| 12 | Matthias Riedl | Health | 45.77× | ||
| 13 | Endocrinology | Health | 45.59× | ||
| 14 | Dexcom | Health | 37.50× | ||
| 15 | Primary care | Health | 25.89× | ||
| 16 | Sanofi | Health | 25.50× | ||
| 17 | Novo Nordisk | Health | 24.20× | ||
| 18 | Buscopan | Health | 9.86× | ||
| 19 | Cholesterol | Food & Beverages | 8.29× | ||
| 20 | Wetter.de | Home & Garden | 5.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 2.67× | |
| Need for Security | CONSERVATISM | 2.00× | |
| Community Orientation | OPEN | 1.75× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.73× | |
| Individualism | JOY | 0.82× | |
| Early Adopter Mentality | POWER | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Diabetes mellitus type 2 awareness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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