Diabetes mellitus type 2 awareness Audience in Germany

Diabetes mellitus type 2 awareness logo

Diabetes mellitus type 2 awareness has an estimated audience of 512,655 people in Germany. 60.1% are female, 39.9% are male, average age 48.3. Top brand affinities: BariatricPal.com, Diabetic Kitchen, Glycemic load, Splenda, Jif (peanut butter).

Top brand affinities include BariatricPal.com, Diabetic Kitchen, Glycemic load, with strongest over-indexing on BariatricPal.com (307.79× the country average). Demographically, the Diabetes mellitus type 2 awareness audience skews more female with an average age of 48.3, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security.

Category: Health · Type: Topic

Demographics of Diabetes mellitus type 2 awareness fans

Demographic split for Diabetes mellitus type 2 awareness audience in Germany
MetricValue
Female60.1%
Male39.9%
Average age48.3
Estimated audience size512,655

Audience persona

The typical Diabetes mellitus type 2 awareness fan in Germany is more female, around 48.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for BariatricPal.com.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Diabetes mellitus type 2 awareness audience
BrandAffinityCategory
BariatricPal.com307.79×Internet & Social Media
Diabetic Kitchen278.98×Food & Beverages
Glycemic load266.29×Health
Splenda252.54×Food & Beverages
Jif (peanut butter)227.61×Food & Beverages
Eli Lilly217.56×Health
Ben Greenfield Fitness196.26×Sports
Everyday Diabetic Recipes145.01×Food & Beverages
Diabetes in cats144.53×Pets & Animals
Diabetes - Sweet & Simple143.03×
Diabetes Research Institute141.86×Health
Diabetes Australia141.54×Health
Diabetes Fonds140.36×Health
Cure Type 1 Diabetes140.36×Health
Diabetes Hands Foundation140.0×Health
Joslin Diabetes Center138.07×Health
Certified diabetes educator134.17×Business & Career
Insulin index131.25×Health
Diabetes mellitus type 2 awareness108.33×Health
Bone density84.6×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Diabetes mellitus type 2 awareness audience
TraitClusterScore
Early Adopter MentalityPOWER2.69
Need for SecurityCONSERVATISM2.56
Price SensitivityPREMIUM2.1
Healthy LifestyleBALANCE1.35
TravellingTHRILL1.35
SpiritualityBALANCE1.23

Worldwide distribution

Worldwide audience distribution share by country for Diabetes mellitus type 2 awareness
CountryShare
United States40.0%
United Kingdom7.6%
India3.0%

See Diabetes mellitus type 2 awareness audiences in other countries

More Health audiences in Germany

How to read this data

Audience size is the estimated number of people in Germany who actively search for Diabetes mellitus type 2 awareness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.