Sanofi Audience in Germany
Sanofi has an estimated audience of 368,888 people in Germany. 48.1% are female, 51.9% are male, average age 49.8. Top regions: Hessen, Nordrhein-Westfalen, Bayern. Top brand affinities: Home safety, Maccabi Tel Aviv, Red Bull Records, Roche, Novo Nordisk.
The average Sanofi fan in Germany is 49.8 years old, balanced, and lives primarily in Hessen. The audience is concentrated in Hessen, Nordrhein-Westfalen, Bayern. Top brand affinities include Home safety, Maccabi Tel Aviv, Red Bull Records, with strongest over-indexing on Home safety (89.66× the country average). Demographically, the Sanofi audience skews balanced with an average age of 49.8, and over-indexes on personality traits such as Quality Awareness, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Brand · Subtype: Medicine
Demographics of Sanofi fans
| Metric | Value |
|---|---|
| Female | 48.1% |
| Male | 51.9% |
| Average age | 49.8 |
| Estimated audience size | 368,888 |
Audience persona
The typical Sanofi fan in Germany is balanced, around 49.8 years old, with strong Quality Awareness tendencies and a notable affinity for Home safety.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Hessen | 109,719 | 3.9× |
| Nordrhein-Westfalen | 75,595 | 0.94× |
| Bayern | 60,951 | 1.03× |
| Baden-Württemberg | 54,267 | 1.08× |
| Rheinland-Pfalz | 27,159 | 1.47× |
| Berlin | 25,709 | 1.56× |
| Niedersachsen | 21,759 | 0.61× |
| Sachsen | 9,789 | 0.54× |
| Hamburg | 8,347 | 1× |
| Schleswig-Holstein | 8,039 | 0.61× |
| Brandenburg | 6,900 | 0.6× |
| Thüringen | 4,943 | 0.53× |
| Sachsen-Anhalt | 4,488 | 0.47× |
| Saarland | 3,239 | 0.72× |
| Mecklenburg-Vorpommern | 2,800 | 0.4× |
| Bremen | 1,761 | 0.56× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home safety | 89.66× | Home & Garden |
| Maccabi Tel Aviv | 106.93× | Sports |
| Red Bull Records | 27.64× | Music & Radio |
| Roche | 26.71× | Business & Career |
| Novo Nordisk | 12.33× | Health |
| Ledvance | 30.68× | Business & Career |
| Tagesschau | 2.67× | Movies & TV |
| Tsinghua University | 20× | Business & Career |
| Gala | 3.13× | News |
| Lech Poznań | 20× | Sports |
| Siedle | 30.74× | Home & Garden |
| Rangers FC | 20× | Sports |
| Ernsting's family | 3.49× | Shopping |
| Johnson & Johnson | 12.98× | Beauty & Wellness |
| DLF Emporio | 16.14× | Shopping |
| ScienceAlert | 51.76× | Business & Career |
| Physical therapy | 4.49× | Business & Career |
| Doctor of Medicine | 5.61× | Business & Career |
| Stack Exchange | 56.39× | Technology & Electronics |
| Kaufland | 1.84× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.26 |
| Community Orientation | OPEN | 1.91 |
| Family Orientation | CONSERVATISM | 1.9 |
| Need for Security | CONSERVATISM | 1.76 |
| Tradition | CONSERVATISM | 1.74 |
| Pet Ownership | JOY | 1.65 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 14.5% |
| United States | 9.3% |
| Spain | 8.6% |
See Sanofi audiences in other countries
More Medicine audiences in Germany
- Novo Nordisk (1,880,220)
- BASF (1,312,192)
- Boehringer Ingelheim (869,283)
- Bayer (671,896)
- Doppelherz (587,859)
Frequently asked questions
How many fans does Sanofi have in Germany?
Sanofi has an estimated audience of 368,888 people in Germany, concentrated in Hessen and Nordrhein-Westfalen.
What is the gender split and age of Sanofi fans?
48.1% of Sanofi fans are female, 51.9% are male, with an average age of 49.8 years.
Which brands do Sanofi fans like most?
Sanofi fans show strongest brand affinity for Home safety (89.66×), Maccabi Tel Aviv (106.93×), and Red Bull Records (27.64×) over the country average.
Where do Sanofi fans live in Germany?
Sanofi fans in Germany are most concentrated in Hessen (reach 109,719), Nordrhein-Westfalen (reach 75,595), and Bayern (reach 60,951). These three regions account for the largest share of the active audience.
What other brands do Sanofi fans also like?
Beyond Sanofi itself, the audience over-indexes on Maccabi Tel Aviv (106.93×), Red Bull Records (27.64×), Roche (26.71×), and Novo Nordisk (12.33×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sanofi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.