Sanofi Target Market in Germany
A data profile of the people who buy, follow and care about Sanofi in Germany — modelled from more than twelve digital signal sources. Sanofi has an estimated audience of 363,972 people in Germany.
The average Sanofi fan in Germany is 49.8 years old, balanced, and lives primarily in Hessen.
The audience is concentrated in Hessen, Nordrhein-Westfalen, Bayern.
Top brand affinities include Home safety, Maccabi Tel Aviv, Red Bull Records, with strongest over-indexing on Home safety (89.66× the country average).
Demographically, the Sanofi audience skews balanced with an average age of 49.8, and over-indexes on personality traits such as Healthy Lifestyle, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Sanofi fan in Germany is balanced, around 49.8 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Home safety.
At a glance
The key figures that characterise the Sanofi profile in Germany.
Search interest · 12-month trend
Customer demographics of Sanofi
48.1% are female, 51.9% are male, average age 49.8.
Gender split
| Metric | Value |
|---|---|
| Female | 48.1% |
| Male | 51.9% |
| Average age | 49.8 |
| Estimated audience size | 363,972 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 8% | |
| 30-39 | 15% | |
| 40-49 | 23% | |
| 50+ | 50% |
Worldwide distribution
of the worldwide Sanofi audience comes from Germany.
| Country | Share |
|---|---|
| France | 14.5% |
| United States | 9.1% |
| Spain | 8.7% |
Geography
Where the Sanofi audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~100K | 3.70× | |
| 02 | Berlin | ~20K | 1.51× | |
| 03 | Rheinland-Pfalz | ~30K | 1.42× | |
| 04 | Baden-Württemberg | ~50K | 1.05× | |
| 05 | Bayern | ~60K | 1.00× | |
| 06 | Nordrhein-Westfalen | ~80K | 0.96× | |
| 07 | Hamburg | ~8K | 0.96× | |
| 08 | Saarland | ~4K | 0.80× | |
| 09 | Bremen | ~2K | 0.73× | |
| 10 | Brandenburg | ~8K | 0.69× | |
| 11 | Niedersachsen | ~20K | 0.65× | |
| 12 | Schleswig-Holstein | ~9K | 0.65× | |
| 13 | Thüringen | ~6K | 0.65× | |
| 14 | Sachsen | ~10K | 0.62× | |
| 15 | Sachsen-Anhalt | ~6K | 0.60× | |
| 16 | Mecklenburg-Vorpommern | ~4K | 0.58× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Sanofi audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Maccabi Tel Aviv | Sports | 106.93× | ||
| 02 | Home safety | Home & Garden | 89.66× | ||
| 03 | ScienceAlert | Business & Career | 51.76× | ||
| 04 | Burg-Wächter | Home & Garden | 45.44× | ||
| 05 | Siedle | Home & Garden | 30.74× | ||
| 06 | Ledvance | Business & Career | 30.68× | ||
| 07 | Red Bull Records | Music & Radio | 27.64× | ||
| 08 | Roche | Business & Career | 26.71× | ||
| 09 | Tsinghua University | Business & Career | 20.00× | ||
| 10 | Lech Poznań | Sports | 20.00× | ||
| 11 | Rangers FC | Sports | 20.00× | ||
| 12 | Olympiacos F.C. | Sports | 20.00× | ||
| 13 | DLF Emporio | Shopping | 16.14× | ||
| 14 | Johnson & Johnson | Beauty & Wellness | 12.98× | ||
| 15 | Novo Nordisk | Health | 12.33× | ||
| 16 | Doctor of Medicine | Business & Career | 5.61× | ||
| 17 | Physical therapy | Business & Career | 4.49× | ||
| 18 | Ernsting's family | Shopping | 3.49× | ||
| 19 | Tagesschau | Movies & TV | 2.67× | ||
| 20 | Kaufland | Shopping | 1.84× |
Personality of the Sanofi audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 2.02× | |
| Community Orientation | OPEN | 1.66× | |
| Extroversion | THRILL | 1.66× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.93× | |
| Luxury Orientation | PREMIUM | 0.95× | |
| Urban Lifestyle | OPEN | 0.98× |
Frequently asked questions
Who is Sanofi's target market in Germany?
Sanofi's target market in Germany covers an estimated 363,972 people, concentrated in Hessen and Nordrhein-Westfalen.
What is the gender split and age of Sanofi customers?
48.1% of the Sanofi audience are female, 51.9% are male, with an average age of 49.8 years.
Which brands do Sanofi fans like most?
Sanofi fans show strongest brand affinity for Home safety (89.66×), Maccabi Tel Aviv (106.93×), and Red Bull Records (27.64×) over the country average.
Where do Sanofi fans live in Germany?
Sanofi fans in Germany are most concentrated in Hessen (reach ~100K), Nordrhein-Westfalen (reach ~80K), and Bayern (reach ~60K). These three regions account for the largest share of the active audience.
What other brands do Sanofi fans also like?
Beyond Sanofi itself, the audience over-indexes on Maccabi Tel Aviv (106.93×), Red Bull Records (27.64×), Roche (26.71×), and Burg-Wächter (45.44×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Medicine audiences in Germany
- Novo Nordisk (1,840,376)
- BASF (1,298,889)
- Boehringer Ingelheim (865,378)
- Bayer (679,960)
- Doppelherz (597,497)
See Sanofi audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sanofi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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