Rascasse Audience Intelligence

Lech Poznań Audience in Germany

A data profile of the people who buy, follow and care about Lech Poznań in Germany — modelled from more than twelve digital signal sources. Lech Poznań has an estimated audience of 298,928 people in Germany.

#437among Soccer in Germany#284among Team in Germany#1382in Sports

The average Lech Poznań fan in Germany is 35.8 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern.

Top brand affinities include Poland national football team, Robert Lewandowski, Sport.pl, with strongest over-indexing on Poland national football team (62.6× the country average).

Demographically, the Lech Poznań audience skews more male with an average age of 35.8, and over-indexes on personality traits such as Risk Appetite, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Lech Poznań fan in Germany is more male, around 35.8 years old, with strong Risk Appetite tendencies and a notable affinity for Poland national football team.

Category: Sports · Type: Team · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lech Poznań profile in Germany.

Audience size
299K
in Germany
Gender
41.9%♀
58.1% male
Age
35.8
average years
Country rank
#17377
Team in Germany
Fig. 01

Search interest · 12-month trend

-1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lech Poznań fans

41.9% are female, 58.1% are male, average age 35.8.

Fig. 02

Gender split

41.9%
Female
58.1%
Male
Demographic split for Lech Poznań audience in Germany
MetricValue
Female41.9%
Male58.1%
Average age35.8
Estimated audience size298,928
Fig. 03

Age distribution

Ø 35.8
average years
Age distribution of the Lech Poznań audience in Germany
Age bracketShare%
16-1927%
20-2924%
30-3919%
40-4914%
50+16%
Fig. 04

Worldwide distribution

3.7%

of the worldwide Lech Poznań audience comes from Germany.

Worldwide audience distribution share by country for Lech Poznań
CountryShare
Poland76.0%
Germany3.7%
United Kingdom2.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lech Poznań audience in Germany is strongest.

Fig. 05

Top regions by affinity

Lech Poznań fans by region: top regions in Germany
#RegionReachAffinity×
01Brandenburg~20K1.92×
02Sachsen-Anhalt~10K1.50×
03Mecklenburg-Vorpommern~6K1.17×
04Niedersachsen~30K1.16×
05Berlin~10K1.15×
06Rheinland-Pfalz~20K1.12×
07Thüringen~8K1.09×
08Bremen~3K1.02×
09Hessen~20K1.00×
10Hamburg~6K0.96×
11Nordrhein-Westfalen~60K0.94×
12Sachsen~10K0.82×
13Schleswig-Holstein~8K0.81×
14Baden-Württemberg~30K0.76×
15Bayern~30K0.67×
16Saarland~2K0.65×
Fig. 06

Affinity by region

Affinity by region — Lech Poznań, Germany
0.65×1.00×1.92×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lech Poznań audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lech Poznań audience
#·InterestCategoryAffinity×
01Newsweek PolskaNews177.23×
02Sport.plSports66.18×
03Poland national football teamSports62.60×
04Robert LewandowskiSports23.71×
05KinesiologyHealth19.12×
06Onet.plNews19.10×
07OLXShopping16.12×
08Allegro (auction website)Shopping13.22×
09Holstein KielSports11.23×
10FC St. PauliSports9.03×
11VfL BochumSports9.00×
12LeedsTravel & Leisure8.04×
13TransfermarktSports7.76×
14F.C. Hansa RostockSports7.68×
15Hannover 96Sports7.20×
16RitualsBeauty & Wellness7.00×
17Dynamo DresdenSports6.87×
18SV Werder BremenSports5.16×
19FIFA World CupSports3.86×
20FC Bayern MunichSports3.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lech Poznań audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lech Poznań audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.33×
PatriotismCONSERVATISM2.00×
TraditionCONSERVATISM1.92×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lech Poznań audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.83×
Pet OwnershipJOY0.88×
Design AffinityPREMIUM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lech Poznań have in Germany?

Lech Poznań has an estimated audience of 298,928 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.

02

What is the gender split and age of Lech Poznań fans?

41.9% of Lech Poznań fans are female, 58.1% are male, with an average age of 35.8 years.

03

Which brands do Lech Poznań fans like most?

Lech Poznań fans show strongest brand affinity for Poland national football team (62.6×), Robert Lewandowski (23.71×), and Sport.pl (66.18×) over the country average.

04

Where do Lech Poznań fans live in Germany?

Lech Poznań fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Niedersachsen (reach ~30K), and Bayern (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Lech Poznań fans also like?

Beyond Lech Poznań itself, the audience over-indexes on Robert Lewandowski (23.71×), Sport.pl (66.18×), Newsweek Polska (177.23×), and Onet.pl (19.1×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Soccer audiences in Germany

See Lech Poznań audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Lech Poznań. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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