Lech Poznań Audience in Germany
Lech Poznań has an estimated audience of 170,253 people in Germany. 41.9% are female, 58.1% are male, average age 35.8. Top regions: Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities: Poland national football team, Sport.pl, Robert Lewandowski, Newsweek Polska, Onet.pl.
The average Lech Poznań fan in Germany is 35.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities include Poland national football team, Sport.pl, Robert Lewandowski, with strongest over-indexing on Poland national football team (62.6× the country average). Demographically, the Lech Poznań audience skews more male with an average age of 35.8, and over-indexes on personality traits such as Patriotism, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Soccer
Demographics of Lech Poznań fans
| Metric | Value |
|---|---|
| Female | 41.9% |
| Male | 58.1% |
| Average age | 35.8 |
| Estimated audience size | 170,253 |
Audience persona
The typical Lech Poznań fan in Germany is more male, around 35.8 years old, with strong Patriotism tendencies and a notable affinity for Poland national football team.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 56,905 | 0.88× |
| Niedersachsen | 34,005 | 1.19× |
| Bayern | 31,033 | 0.66× |
| Baden-Württemberg | 29,890 | 0.74× |
| Hessen | 21,653 | 0.96× |
| Brandenburg | 18,733 | 2.05× |
| Berlin | 16,161 | 1.23× |
| Sachsen | 11,937 | 0.83× |
| Sachsen-Anhalt | 11,873 | 1.56× |
| Rheinland-Pfalz | 9,027 | 0.61× |
| Thüringen | 8,483 | 1.13× |
| Schleswig-Holstein | 8,214 | 0.78× |
| Mecklenburg-Vorpommern | 6,696 | 1.19× |
| Hamburg | 6,187 | 0.93× |
| Bremen | 2,403 | 0.95× |
| Saarland | 1,133 | 0.31× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Poland national football team | 62.6× | Sports |
| Sport.pl | 66.18× | Sports |
| Robert Lewandowski | 23.71× | Sports |
| Newsweek Polska | 177.23× | News |
| Onet.pl | 19.1× | News |
| Transfermarkt | 7.76× | Sports |
| Kinesiology | 19.12× | Health |
| Rituals | 7× | Beauty & Wellness |
| OLX | 16.12× | Shopping |
| SV Werder Bremen | 5.16× | Sports |
| UEFA Nations League | 10.98× | Sports |
| Dynamo Dresden | 6.87× | Sports |
| Holstein Kiel | 11.23× | Sports |
| FC Bayern Munich | 3.61× | Sports |
| VfL Bochum | 9× | Sports |
| Allegro (auction website) | 13.22× | Shopping |
| Leeds | 8.04× | Travel & Leisure |
| FIFA World Cup | 3.86× | Sports |
| Eintracht Braunschweig | 9.52× | Sports |
| F.C. Hansa Rostock | 7.68× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.33 |
| Sustainability | BALANCE | 1.24 |
| Spirituality | BALANCE | 1.22 |
| Sports Activity | POWER | 1.19 |
| Risk Appetite | THRILL | 1.16 |
| Individualism | JOY | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| Poland | 77.2% |
| United Kingdom | 2.3% |
| Germany | 2.2% |
See Lech Poznań audiences in other countries
More Soccer audiences in Germany
- Borussia Dortmund (41,191,516)
- FC Bayern Munich (24,331,511)
- Bundesliga (23,414,929)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
Frequently asked questions
How many fans does Lech Poznań have in Germany?
Lech Poznań has an estimated audience of 170,253 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of Lech Poznań fans?
41.9% of Lech Poznań fans are female, 58.1% are male, with an average age of 35.8 years.
Which brands do Lech Poznań fans like most?
Lech Poznań fans show strongest brand affinity for Poland national football team (62.6×), Sport.pl (66.18×), and Robert Lewandowski (23.71×) over the country average.
Where do Lech Poznań fans live in Germany?
Lech Poznań fans in Germany are most concentrated in Nordrhein-Westfalen (reach 56,905), Niedersachsen (reach 34,005), and Bayern (reach 31,033). These three regions account for the largest share of the active audience.
What other brands do Lech Poznań fans also like?
Beyond Lech Poznań itself, the audience over-indexes on Sport.pl (66.18×), Robert Lewandowski (23.71×), Newsweek Polska (177.23×), and Onet.pl (19.1×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Lech Poznań. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.