Boehringer Ingelheim Audience in Germany
Boehringer Ingelheim has an estimated audience of 869,282 people in Germany. 58.8% are female, 41.2% are male, average age 44.6. Top regions: Rheinland-Pfalz, Baden-Württemberg, Hessen. Top brand affinities: Deutsch lernen, Translation, Postgraduate education, The Patriot (2000 film), DeepL.
The average Boehringer Ingelheim fan in Germany is 44.6 years old, more female, and lives primarily in Rheinland-Pfalz. The audience is concentrated in Rheinland-Pfalz, Baden-Württemberg, Hessen. Top brand affinities include Deutsch lernen, Translation, Postgraduate education, with strongest over-indexing on Deutsch lernen (12.81× the country average). Demographically, the Boehringer Ingelheim audience skews more female with an average age of 44.6, and over-indexes on personality traits such as LGBTQ+ Identity, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Brand · Subtype: Medicine
Demographics of Boehringer Ingelheim fans
| Metric | Value |
|---|---|
| Female | 58.8% |
| Male | 41.2% |
| Average age | 44.6 |
| Estimated audience size | 869,282 |
Audience persona
The typical Boehringer Ingelheim fan in Germany is more female, around 44.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Deutsch lernen.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Rheinland-Pfalz | 225,872 | 5.19× |
| Baden-Württemberg | 189,672 | 1.6× |
| Hessen | 143,831 | 2.17× |
| Nordrhein-Westfalen | 140,153 | 0.74× |
| Bayern | 135,002 | 0.97× |
| Niedersachsen | 40,996 | 0.49× |
| Berlin | 32,110 | 0.83× |
| Sachsen | 17,474 | 0.41× |
| Hamburg | 14,373 | 0.73× |
| Schleswig-Holstein | 13,578 | 0.44× |
| Brandenburg | 9,993 | 0.37× |
| Thüringen | 8,279 | 0.37× |
| Sachsen-Anhalt | 7,549 | 0.34× |
| Saarland | 7,280 | 0.68× |
| Mecklenburg-Vorpommern | 5,074 | 0.31× |
| Bremen | 2,861 | 0.38× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Deutsch lernen | 12.81× | Business & Career |
| Translation | 12.12× | Business & Career |
| Postgraduate education | 5.99× | Business & Career |
| The Patriot (2000 film) | 19.46× | Movies & TV |
| DeepL | 5.14× | Technology & Electronics |
| Sparkasse | 2.83× | Business & Career |
| Distance education | 4.26× | Business & Career |
| Language interpretation | 13.38× | Business & Career |
| ImmoScout24 | 2.23× | Home & Garden |
| Helene Fischer | 2.55× | Music & Radio |
| Immobilien | 3.3× | Business & Career |
| Adobe | 8.07× | Technology & Electronics |
| Florian Silbereisen | 3.02× | Music & Radio |
| Business development | 8.08× | Business & Career |
| Postbank | 2.09× | Business & Career |
| Michael Wendler | 7.25× | Music & Radio |
| Internet of Things | 6.21× | Business & Career |
| The Epoch Times | 3.84× | News |
| ZDF-Fernsehgarten | 4.22× | Movies & TV |
| Arabian horse | 3.27× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.58 |
| Career Orientation | POWER | 1.32 |
| Convenience Orientation | PREMIUM | 1.32 |
| Family Orientation | CONSERVATISM | 1.29 |
| Need for Security | CONSERVATISM | 1.28 |
| Community Orientation | OPEN | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 24.5% |
| United States | 15.0% |
| Spain | 10.0% |
See Boehringer Ingelheim audiences in other countries
More Medicine audiences in Germany
- Novo Nordisk (1,880,220)
- BASF (1,312,192)
- Bayer (671,896)
- Doppelherz (587,859)
- Sanofi (368,889)
Frequently asked questions
How many fans does Boehringer Ingelheim have in Germany?
Boehringer Ingelheim has an estimated audience of 869,282 people in Germany, concentrated in Rheinland-Pfalz and Baden-Württemberg.
What is the gender split and age of Boehringer Ingelheim fans?
58.8% of Boehringer Ingelheim fans are female, 41.2% are male, with an average age of 44.6 years.
Which brands do Boehringer Ingelheim fans like most?
Boehringer Ingelheim fans show strongest brand affinity for Deutsch lernen (12.81×), Translation (12.12×), and Postgraduate education (5.99×) over the country average.
Where do Boehringer Ingelheim fans live in Germany?
Boehringer Ingelheim fans in Germany are most concentrated in Rheinland-Pfalz (reach 225,872), Baden-Württemberg (reach 189,672), and Hessen (reach 143,831). These three regions account for the largest share of the active audience.
What other brands do Boehringer Ingelheim fans also like?
Beyond Boehringer Ingelheim itself, the audience over-indexes on Translation (12.12×), Postgraduate education (5.99×), The Patriot (2000 film) (19.46×), and DeepL (5.14×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Boehringer Ingelheim. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.