Rascasse Audience Intelligence

Boehringer Ingelheim Target Market in Germany

A data profile of the people who buy, follow and care about Boehringer Ingelheim in Germany — modelled from more than twelve digital signal sources. Boehringer Ingelheim has an estimated audience of 865,377 people in Germany.

#3among Medicine in Germany#965among Brand in Germany#208in Health

The average Boehringer Ingelheim fan in Germany is 44.6 years old, more female, and lives primarily in Rheinland-Pfalz.

The audience is concentrated in Rheinland-Pfalz, Baden-Württemberg, Hessen.

Top brand affinities include Deutsch lernen, Translation, The Patriot (2000 film), with strongest over-indexing on Deutsch lernen (12.81× the country average).

Demographically, the Boehringer Ingelheim audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Sustainability, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Boehringer Ingelheim fan in Germany is more female, around 44.6 years old, with strong Sustainability tendencies and a notable affinity for Deutsch lernen.

Category: Health · Type: Brand · Subtype: Medicine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Boehringer Ingelheim profile in Germany.

Audience size
865K
in Germany
Gender
58.8%♀
41.2% male
Age
44.6
average years
Country rank
#7387
Brand in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Boehringer Ingelheim

58.8% are female, 41.2% are male, average age 44.6.

Fig. 02

Gender split

58.8%
Female
41.2%
Male
Demographic split for Boehringer Ingelheim audience in Germany
MetricValue
Female58.8%
Male41.2%
Average age44.6
Estimated audience size865,377
Fig. 03

Age distribution

Ø 44.6
average years
Age distribution of the Boehringer Ingelheim audience in Germany
Age bracketShare%
16-1913%
20-2913%
30-3916%
40-4921%
50+37%
Fig. 04

Worldwide distribution

24.3%

of the worldwide Boehringer Ingelheim audience comes from Germany.

Worldwide audience distribution share by country for Boehringer Ingelheim
CountryShare
Germany24.3%
United States15.0%
Spain10.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Boehringer Ingelheim audience in Germany is strongest.

Fig. 05

Top regions by affinity

Boehringer Ingelheim customers by region in Germany
#RegionReachAffinity×
01Rheinland-Pfalz~200K5.38×
02Hessen~100K2.16×
03Baden-Württemberg~200K1.54×
04Bayern~100K0.91×
05Berlin~30K0.78×
06Saarland~8K0.73×
07Nordrhein-Westfalen~100K0.71×
08Hamburg~10K0.71×
09Bremen~4K0.57×
10Niedersachsen~40K0.49×
11Schleswig-Holstein~10K0.47×
12Thüringen~10K0.46×
13Sachsen~20K0.44×
14Brandenburg~10K0.44×
15Sachsen-Anhalt~10K0.44×
16Mecklenburg-Vorpommern~7K0.43×
Fig. 06

Affinity by region

Affinity by region — Boehringer Ingelheim, Germany
0.43×1.00×5.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Boehringer Ingelheim audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Boehringer Ingelheim audience
#·InterestCategoryAffinity×
01The Patriot (2000 film)Movies & TV19.46×
02Language interpretationBusiness & Career13.38×
03Deutsch lernenBusiness & Career12.81×
04TranslationBusiness & Career12.12×
05Business developmentBusiness & Career8.08×
06AdobeTechnology & Electronics8.07×
07Internet of ThingsBusiness & Career6.21×
08Postgraduate educationBusiness & Career5.99×
09DeepLTechnology & Electronics5.14×
10Distance educationBusiness & Career4.26×
11ZDF-FernsehgartenMovies & TV4.22×
12Junge FreiheitNews4.03×
13The Epoch TimesNews3.84×
14ImmobilienBusiness & Career3.30×
15Florian SilbereisenMusic & Radio3.02×
16SparkasseBusiness & Career2.83×
17Helene FischerMusic & Radio2.55×
18ImmoScout24Home & Garden2.23×
19HugendubelShopping2.15×
20PostbankBusiness & Career2.09×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Boehringer Ingelheim audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Boehringer Ingelheim audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.33×
IndividualismJOY1.27×
MindfulnessBALANCE1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Boehringer Ingelheim audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.60×
Social Media UsageJOY0.76×
IndulgenceJOY0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Boehringer Ingelheim's target market in Germany?

Boehringer Ingelheim's target market in Germany covers an estimated 865,377 people, concentrated in Rheinland-Pfalz and Baden-Württemberg.

02

What is the gender split and age of Boehringer Ingelheim customers?

58.8% of the Boehringer Ingelheim audience are female, 41.2% are male, with an average age of 44.6 years.

03

Which brands do Boehringer Ingelheim fans like most?

Boehringer Ingelheim fans show strongest brand affinity for Deutsch lernen (12.81×), Translation (12.12×), and The Patriot (2000 film) (19.46×) over the country average.

04

Where do Boehringer Ingelheim fans live in Germany?

Boehringer Ingelheim fans in Germany are most concentrated in Rheinland-Pfalz (reach ~200K), Baden-Württemberg (reach ~200K), and Hessen (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Boehringer Ingelheim fans also like?

Beyond Boehringer Ingelheim itself, the audience over-indexes on Translation (12.12×), The Patriot (2000 film) (19.46×), Postgraduate education (5.99×), and DeepL (5.14×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Medicine audiences in Germany

See Boehringer Ingelheim audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Boehringer Ingelheim. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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