Translation Audience in Germany
Translation has an estimated audience of 1,696,861 people in Germany. 40.7% are female, 59.3% are male, average age 41.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: DeepL, Language interpretation, Bad Bunny, Eyes Wide Shut, Charlie Hunnam.
The average Translation fan in Germany is 41.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include DeepL, Language interpretation, Bad Bunny, with strongest over-indexing on DeepL (12.07× the country average). Demographically, the Translation audience skews more male with an average age of 41.2, and over-indexes on personality traits such as Need for Security, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Translation fans
| Metric | Value |
|---|---|
| Female | 40.7% |
| Male | 59.3% |
| Average age | 41.2 |
| Estimated audience size | 1,696,861 |
Audience persona
The typical Translation fan in Germany is more male, around 41.2 years old, with strong Need for Security tendencies and a notable affinity for DeepL.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 375,622 | 1.01× |
| Bayern | 365,073 | 1.34× |
| Baden-Württemberg | 308,934 | 1.33× |
| Hessen | 258,835 | 2× |
| Niedersachsen | 139,221 | 0.84× |
| Berlin | 110,875 | 1.46× |
| Rheinland-Pfalz | 88,934 | 1.05× |
| Sachsen | 59,134 | 0.71× |
| Schleswig-Holstein | 47,567 | 0.78× |
| Hamburg | 45,997 | 1.2× |
| Brandenburg | 35,453 | 0.67× |
| Thüringen | 28,633 | 0.66× |
| Sachsen-Anhalt | 26,655 | 0.61× |
| Mecklenburg-Vorpommern | 17,780 | 0.55× |
| Bremen | 15,385 | 1.06× |
| Saarland | 14,997 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| DeepL | 12.07× | Technology & Electronics |
| Language interpretation | 28.43× | Business & Career |
| Bad Bunny | 9.72× | Music & Radio |
| Eyes Wide Shut | 15.24× | Movies & TV |
| Charlie Hunnam | 8.08× | Movies & TV |
| Grey Eagle, Minnesota | 54.97× | Travel & Leisure |
| Freeware | 2.9× | Technology & Electronics |
| Shopping | 1.64× | Shopping |
| Tagesschau | 1.96× | Movies & TV |
| Amazon.com | 2.18× | Shopping |
| Beirut | 6.21× | Travel & Leisure |
| 2.2× | Internet & Social Media | |
| Online shopping | 1.71× | Shopping |
| EBay | 2.19× | Shopping |
| Design | 1.68× | Home & Garden |
| Beauty | 1.7× | Beauty & Wellness |
| Google Maps | 2.38× | Internet & Social Media |
| Discount stores | 1.86× | Shopping |
| Postbank | 2.64× | Business & Career |
| Business | 1.71× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.23 |
| Tradition | CONSERVATISM | 1.17 |
| Convenience Orientation | PREMIUM | 1.15 |
| Spirituality | BALANCE | 1.08 |
| LGBTQ+ Identity | OPEN | 1.05 |
| Indulgence | JOY | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| Lebanon | 5.4% |
| Montenegro | 1.9% |
| Luxembourg | 1.7% |
See Translation audiences in other countries
More Field of study audiences in Germany
- Music (36,021,786)
- Politics and social issues (25,114,359)
- Architecture (15,753,302)
- Advertising (15,166,229)
- Psychology (15,090,985)
Frequently asked questions
How many fans does Translation have in Germany?
Translation has an estimated audience of 1,696,861 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Translation fans?
40.7% of Translation fans are female, 59.3% are male, with an average age of 41.2 years.
Which brands do Translation fans like most?
Translation fans show strongest brand affinity for DeepL (12.07×), Language interpretation (28.43×), and Bad Bunny (9.72×) over the country average.
Where do Translation fans live in Germany?
Translation fans in Germany are most concentrated in Nordrhein-Westfalen (reach 375,622), Bayern (reach 365,073), and Baden-Württemberg (reach 308,934). These three regions account for the largest share of the active audience.
What other brands do Translation fans also like?
Beyond Translation itself, the audience over-indexes on Language interpretation (28.43×), Bad Bunny (9.72×), Eyes Wide Shut (15.24×), and Charlie Hunnam (8.08×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Translation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.