Rascasse Audience Intelligence

Translation Audience in Germany

A data profile of the people who buy, follow and care about Translation in Germany — modelled from more than twelve digital signal sources. Translation has an estimated audience of 1,696,861 people in Germany.

#138among Field of study in Germany#2195among Topic in Germany#373in Business & Career

The average Translation fan in Germany is 41.2 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include DeepL, Language interpretation, Bad Bunny, with strongest over-indexing on DeepL (12.07× the country average).

Demographically, the Translation audience skews more male with an average age of 41.2, and over-indexes on personality traits such as Career Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Translation fan in Germany is more male, around 41.2 years old, with strong Career Orientation tendencies and a notable affinity for DeepL.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Translation profile in Germany.

Audience size
1.7M
in Germany
Gender
40.7%♀
59.3% male
Age
41.2
average years
Country rank
#3955
Topic in Germany
Fig. 01

Search interest · 12-month trend

-0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Translation fans

40.7% are female, 59.3% are male, average age 41.2.

Fig. 02

Gender split

40.7%
Female
59.3%
Male
Demographic split for Translation audience in Germany
MetricValue
Female40.7%
Male59.3%
Average age41.2
Estimated audience size1,696,861
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the Translation audience in Germany
Age bracketShare%
16-1916%
20-2916%
30-3920%
40-4925%
50+23%
Fig. 04

Worldwide distribution

0.5%

of the worldwide Translation audience comes from Germany.

Worldwide audience distribution share by country for Translation
CountryShare
Lebanon4.3%
Côte d'Ivoire2.9%
Montenegro1.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Translation audience in Germany is strongest.

Fig. 05

Top regions by affinity

Translation fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~200K1.88×
02Berlin~100K1.34×
03Bayern~400K1.30×
04Baden-Württemberg~300K1.29×
05Hamburg~50K1.18×
06Bremen~20K1.12×
07Rheinland-Pfalz~90K1.05×
08Nordrhein-Westfalen~400K1.00×
09Niedersachsen~100K0.86×
10Schleswig-Holstein~50K0.80×
11Saarland~20K0.80×
12Sachsen~60K0.74×
13Thüringen~30K0.74×
14Brandenburg~40K0.73×
15Sachsen-Anhalt~30K0.69×
16Mecklenburg-Vorpommern~20K0.62×
Fig. 06

Affinity by region

Affinity by region — Translation, Germany
0.62×1.00×1.88×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Translation audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Translation audience
#·InterestCategoryAffinity×
01Grey Eagle, MinnesotaTravel & Leisure54.97×
02Language interpretationBusiness & Career28.43×
03Eyes Wide ShutMovies & TV15.24×
04DeepLTechnology & Electronics12.07×
05Bad BunnyMusic & Radio9.72×
06Charlie HunnamMovies & TV8.08×
07BeirutTravel & Leisure6.21×
08FreewareTechnology & Electronics2.90×
09Google MapsInternet & Social Media2.38×
10WhatsAppInternet & Social Media2.20×
11EBayShopping2.19×
12Amazon.comShopping2.18×
13TagesschauMovies & TV1.96×
14Discount storesShopping1.86×
15Online shoppingShopping1.71×
16BusinessBusiness & Career1.71×
17BeautyBeauty & Wellness1.70×
18DesignHome & Garden1.68×
19dB’sMusic & Radio1.65×
20ShoppingShopping1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Translation audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Translation audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.90×
SpiritualityBALANCE1.74×
Price SensitivityPREMIUM1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Translation audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.99×
Luxury OrientationPREMIUM1.02×
Design AffinityPREMIUM1.06×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Translation have in Germany?

Translation has an estimated audience of 1,696,861 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Translation fans?

40.7% of Translation fans are female, 59.3% are male, with an average age of 41.2 years.

03

Which brands do Translation fans like most?

Translation fans show strongest brand affinity for DeepL (12.07×), Language interpretation (28.43×), and Bad Bunny (9.72×) over the country average.

04

Where do Translation fans live in Germany?

Translation fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Translation fans also like?

Beyond Translation itself, the audience over-indexes on Language interpretation (28.43×), Bad Bunny (9.72×), Eyes Wide Shut (15.24×), and Charlie Hunnam (8.08×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in Germany

See Translation audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Translation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →