Boehringer Ingelheim Audience in United States

Boehringer Ingelheim logo

Boehringer Ingelheim has an estimated audience of 531,690 people in United States. 53.3% are female, 46.7% are male, average age 45.6. Top regions: California, New York, Georgia. Top brand affinities: SV Darmstadt 98, Markus Anfang, Octapharma, Philip Pullman, Bayer 04 Leverkusen (women).

The average Boehringer Ingelheim fan in United States is 45.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Georgia. Top brand affinities include SV Darmstadt 98, Markus Anfang, Octapharma, with strongest over-indexing on SV Darmstadt 98 (36646.78× the country average). Demographically, the Boehringer Ingelheim audience skews balanced with an average age of 45.6, and over-indexes on personality traits such as Patriotism, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Brand · Subtype: Medicine

Demographics of Boehringer Ingelheim fans

Demographic split for Boehringer Ingelheim audience in United States
MetricValue
Female53.3%
Male46.7%
Average age45.6
Estimated audience size531,690

Audience persona

The typical Boehringer Ingelheim fan in United States is balanced, around 45.6 years old, with strong Patriotism tendencies and a notable affinity for SV Darmstadt 98.

Top regions in United States

Top regions ranked by reach for Boehringer Ingelheim in United States
RegionReachAffinity
California58,0780.99×
New York47,4941.6×
Georgia42,8492.62×
Texas30,7860.67×
Connecticut29,7245.57×
Florida28,6130.79×
New Jersey24,8301.84×
Massachusetts24,7262.36×
Pennsylvania22,7631.27×
Missouri17,4682.04×
Illinois17,4360.98×
North Carolina16,3171.02×
Ohio13,9600.85×
Virginia13,2121.02×
Michigan10,0780.72×
Maryland9,5211.04×
Indiana8,4720.87×
Tennessee8,0290.75×
Washington7,0820.66×
Wisconsin6,8190.85×
Colorado6,8120.81×
Minnesota6,6230.87×
South Carolina6,5690.82×
Arizona6,4530.59×
Iowa6,1291.4×
Kansas5,6661.35×
Alabama5,6650.76×
Kentucky5,6270.84×
Louisiana4,0910.6×
Oklahoma3,9320.67×
Oregon3,8730.64×
Washington, District of Columbia2,8511.78×
Arkansas2,4290.55×
Nevada2,3290.45×
Mississippi2,2250.51×
Utah2,2120.46×
New Hampshire2,0140.96×
Nebraska2,0100.75×
Rhode Island1,7711.05×
Maine1,4240.75×
Delaware1,3090.89×
West Virginia1,3080.53×
Idaho1,1790.44×
Hawaii1,0440.46×
New Mexico9870.37×
South Dakota9220.75×
Montana7720.52×
Vermont7550.81×
North Dakota4820.44×
Wyoming3150.4×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Boehringer Ingelheim audience
BrandAffinityCategory
SV Darmstadt 9836646.78×Sports
Markus Anfang18324.39×Sports
Octapharma255.35×Health
Philip Pullman626.36×Literature
Bayer 04 Leverkusen (women)320.09×Sports
aveeno143.69×Beauty & Wellness
Tom Cichon12216.79×Sports
Pardon the Interruption229.35×Sports
The Herd with Colin Cowherd217.61×Sports
Sanofi109.92×Health
Merck KGaA295.92×Business & Career
Bakuman193.04×Literature
Damascus43.8×Travel & Leisure
Ricardo Quaresma222.89×Sports
Ericsson63.23×Technology & Electronics
Sookmyung Women's University67.17×Business & Career
DFMA Make Up Academy97.04×Beauty & Wellness
Barcelona15.8×Travel & Leisure
Chung-Ang University72.78×Business & Career
SV Sandhausen181×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Boehringer Ingelheim audience
TraitClusterScore
PatriotismCONSERVATISM7.75
Family OrientationCONSERVATISM2.07
Career OrientationPOWER1.66
Need for SecurityCONSERVATISM1.65
SustainabilityBALANCE1.6
Price SensitivityPREMIUM1.55

Worldwide distribution

Worldwide audience distribution share by country for Boehringer Ingelheim
CountryShare
Germany24.5%
United States15.0%
Spain10.0%

See Boehringer Ingelheim audiences in other countries

More Medicine audiences in United States

Frequently asked questions

How many fans does Boehringer Ingelheim have in United States?

Boehringer Ingelheim has an estimated audience of 531,690 people in United States, concentrated in California and New York.

What is the gender split and age of Boehringer Ingelheim fans?

53.3% of Boehringer Ingelheim fans are female, 46.7% are male, with an average age of 45.6 years.

Which brands do Boehringer Ingelheim fans like most?

Boehringer Ingelheim fans show strongest brand affinity for SV Darmstadt 98 (36646.78×), Markus Anfang (18324.39×), and Octapharma (255.35×) over the country average.

Where do Boehringer Ingelheim fans live in United States?

Boehringer Ingelheim fans in United States are most concentrated in California (reach 58,078), New York (reach 47,494), and Georgia (reach 42,849). These three regions account for the largest share of the active audience.

What other brands do Boehringer Ingelheim fans also like?

Beyond Boehringer Ingelheim itself, the audience over-indexes on Markus Anfang (18324.39×), Octapharma (255.35×), Philip Pullman (626.36×), and Bayer 04 Leverkusen (women) (320.09×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Boehringer Ingelheim. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.