Rascasse Audience Intelligence

Boehringer Ingelheim Target Market in United States

A data profile of the people who buy, follow and care about Boehringer Ingelheim in United States — modelled from more than twelve digital signal sources. Boehringer Ingelheim has an estimated audience of 533,090 people in United States.

#12among Medicine in United States#3620among Brand in United States#936in Health

The average Boehringer Ingelheim fan in United States is 45.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Georgia.

Top brand affinities include SV Darmstadt 98, Markus Anfang, Octapharma, with strongest over-indexing on SV Darmstadt 98 (36646.78× the country average).

Demographically, the Boehringer Ingelheim audience skews balanced with an average age of 45.6, and over-indexes on personality traits such as Design Affinity, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Boehringer Ingelheim fan in United States is balanced, around 45.6 years old, with strong Design Affinity tendencies and a notable affinity for SV Darmstadt 98.

Category: Health · Type: Brand · Subtype: Medicine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Boehringer Ingelheim profile in United States.

Audience size
533K
in United States
Gender
53.3%♀
46.7% male
Age
45.6
average years
Country rank
#35286
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Boehringer Ingelheim

53.3% are female, 46.7% are male, average age 45.6.

Fig. 02

Gender split

53.3%
Female
46.7%
Male
Demographic split for Boehringer Ingelheim audience in United States
MetricValue
Female53.3%
Male46.7%
Average age45.6
Estimated audience size533,090
Fig. 03

Age distribution

Ø 45.6
average years
Age distribution of the Boehringer Ingelheim audience in United States
Age bracketShare%
16-1917%
20-299%
30-3910%
40-4918%
50+46%
Fig. 04

Worldwide distribution

15.0%

of the worldwide Boehringer Ingelheim audience comes from United States.

Worldwide audience distribution share by country for Boehringer Ingelheim
CountryShare
Germany24.3%
United States15.0%
Spain10.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Boehringer Ingelheim audience in United States is strongest.

Fig. 05

Top regions by affinity

Boehringer Ingelheim customers by region in United States
#RegionReachAffinity×
01Connecticut~30K5.63×
02Georgia~40K2.56×
03Massachusetts~20K2.18×
04Missouri~20K1.87×
05Washington, District of Columbia~3K1.74×
06New Jersey~20K1.66×
07New York~40K1.49×
08Iowa~6K1.38×
09Kansas~5K1.30×
10Pennsylvania~20K1.18×
11Rhode Island~2K1.04×
12Maryland~9K1.02×
13New Hampshire~2K1.00×
14North Carolina~20K0.98×
15Virginia~10K0.97×
16Delaware~1K0.95×
17Vermont<1K0.95×
18Illinois~20K0.94×
19California~50K0.90×
20Indiana~8K0.87×
21Kentucky~6K0.87×
22Nebraska~2K0.87×
23Ohio~10K0.86×
24South Dakota~1K0.86×
25South Carolina~7K0.85×
26Wisconsin~7K0.84×
27Maine~2K0.84×
28Minnesota~6K0.83×
29Tennessee~9K0.82×
30Colorado~7K0.82×
31Alaska<1K0.80×
32Alabama~6K0.79×
33North Dakota<1K0.79×
34Florida~30K0.78×
35Montana~1K0.78×
36West Virginia~2K0.74×
37Michigan~10K0.73×
38Mississippi~3K0.72×
39Oklahoma~4K0.71×
40Arkansas~3K0.70×
41Louisiana~5K0.68×
42Oregon~4K0.68×
43Washington~7K0.67×
44Idaho~2K0.67×
45Hawaii~2K0.67×
46Texas~30K0.66×
47New Mexico~2K0.62×
48Arizona~7K0.61×
49Nevada~3K0.58×
50Utah~3K0.57×
Fig. 06

Affinity by region

Affinity by region — Boehringer Ingelheim, United States
0.57×1.00×5.63×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Boehringer Ingelheim audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Boehringer Ingelheim audience
#·InterestCategoryAffinity×
01SV Darmstadt 98Sports36646.78×
02Markus AnfangSports18324.39×
03Tom CichonSports12216.79×
04Raoul PetrettaSports1449.07×
05Philip PullmanLiterature626.36×
06Merck KGaABusiness & Career295.92×
07OctapharmaHealth255.35×
08Pardon the InterruptionSports229.35×
09Ricardo QuaresmaSports222.89×
10The Herd with Colin CowherdSports217.61×
11BakumanLiterature193.04×
12aveenoBeauty & Wellness143.69×
13SanofiHealth109.92×
14DFMA Make Up AcademyBeauty & Wellness97.04×
15Chung-Ang UniversityBusiness & Career72.78×
16Sookmyung Women's UniversityBusiness & Career67.17×
17Magyar TelevízióTechnology & Electronics63.64×
18EricssonTechnology & Electronics63.23×
19DamascusTravel & Leisure43.80×
20BarcelonaTravel & Leisure15.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Boehringer Ingelheim audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Boehringer Ingelheim audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM4.05×
MindfulnessBALANCE3.30×
SpiritualityBALANCE2.87×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Boehringer Ingelheim audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.86×
Luxury OrientationPREMIUM1.02×
CreativityOPEN1.06×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Boehringer Ingelheim's target market in United States?

Boehringer Ingelheim's target market in United States covers an estimated 533,090 people, concentrated in California and New York.

02

What is the gender split and age of Boehringer Ingelheim customers?

53.3% of the Boehringer Ingelheim audience are female, 46.7% are male, with an average age of 45.6 years.

03

Which brands do Boehringer Ingelheim fans like most?

Boehringer Ingelheim fans show strongest brand affinity for SV Darmstadt 98 (36646.78×), Markus Anfang (18324.39×), and Octapharma (255.35×) over the country average.

04

Where do Boehringer Ingelheim fans live in United States?

Boehringer Ingelheim fans in United States are most concentrated in California (reach ~50K), New York (reach ~40K), and Georgia (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Boehringer Ingelheim fans also like?

Beyond Boehringer Ingelheim itself, the audience over-indexes on Markus Anfang (18324.39×), Octapharma (255.35×), Philip Pullman (626.36×), and Merck KGaA (295.92×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Boehringer Ingelheim. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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