Octapharma Audience in United States

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Octapharma has an estimated audience of 1,196,386 people in United States. 56.4% are female, 43.6% are male, average age 47.3. Top regions: Texas, Florida, California. Top brand affinities: Urban Outfitters, Ghost Tours, Jaws, Israel, Elsword.

The average Octapharma fan in United States is 47.3 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Florida, California. Top brand affinities include Urban Outfitters, Ghost Tours, Jaws, with strongest over-indexing on Urban Outfitters (20× the country average). Demographically, the Octapharma audience skews more female with an average age of 47.3, and over-indexes on personality traits such as Patriotism, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Brand

Demographics of Octapharma fans

Demographic split for Octapharma audience in United States
MetricValue
Female56.4%
Male43.6%
Average age47.3
Estimated audience size1,196,386

Audience persona

The typical Octapharma fan in United States is more female, around 47.3 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.

Top regions in United States

Top regions ranked by reach for Octapharma in United States
RegionReachAffinity
Texas257,4822.5×
Florida126,0721.56×
California115,9080.88×
Michigan92,1392.95×
Ohio92,0512.5×
Illinois90,0762.26×
Virginia58,5592.01×
Indiana54,0692.47×
Nevada48,2384.17×
Missouri32,7931.7×
Maryland31,8391.55×
Kansas30,0303.19×
Georgia29,1150.79×
South Carolina29,0361.61×
North Carolina24,4780.68×
Tennessee24,0511×
Iowa23,2222.36×
Oklahoma23,0181.73×
Nebraska22,0353.67×
Pennsylvania19,4950.48×
Wisconsin18,8711.05×
Colorado17,5890.93×
Washington14,0930.59×
Kentucky13,6530.91×
Louisiana12,8090.83×
New York12,4370.19×
Alabama12,4100.74×
Minnesota11,5980.68×
New Jersey10,8740.36×
Oregon9,7860.71×
Arkansas8,6640.88×
Arizona8,6230.35×
Utah6,4690.6×
Mississippi3,2510.33×
Washington, District of Columbia2,7130.75×
Massachusetts1,9130.08×
Connecticut5430.05×
Rhode Island4800.13×
South Dakota4770.17×
Idaho3710.06×
West Virginia2840.05×
Hawaii2400.05×
New Mexico2280.04×
Delaware2110.06×
Maine1690.04×
New Hampshire1660.04×
Alaska1420.06×
North Dakota1380.06×
Montana1340.04×
Wyoming1240.07×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Octapharma audience
BrandAffinityCategory
Urban Outfitters20×Shopping
Ghost Tours174.21×Travel & Leisure
Jaws8.95×Movies & TV
Israel2.49×Travel & Leisure
Elsword14.64×Games
Jingoism1.66×Politics & Society
Governor of Michigan5.43×Politics & Society
Jeep Wagoneer4.07×Cars & Mobility
Kendra Scott1.67×Fashion & Accessoires
El Paso County, Colorado7.26×Travel & Leisure
Wok3.33×Food & Beverages
Grinch1.97×Movies & TV
Hibachi3.83×Food & Beverages
Cam Ward1.77×Sports
Surf kayaking6.82×Sports
Home staging2.4×Home & Garden
Goop2.42×Internet & Social Media
Noodle (Gorillaz)1.62×Music & Radio
Cherish (group)4.9×Music & Radio
Public speaking1.76×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Octapharma audience
TraitClusterScore
PatriotismCONSERVATISM7.52
Family OrientationCONSERVATISM1.68
Career OrientationPOWER1.59
Need for SecurityCONSERVATISM1.48
Price SensitivityPREMIUM1.47
SustainabilityBALANCE1.37

Worldwide distribution

Worldwide audience distribution share by country for Octapharma
CountryShare
United States82.2%
Germany5.8%
Austria2.6%

See Octapharma audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Octapharma have in United States?

Octapharma has an estimated audience of 1,196,386 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Octapharma fans?

56.4% of Octapharma fans are female, 43.6% are male, with an average age of 47.3 years.

Which brands do Octapharma fans like most?

Octapharma fans show strongest brand affinity for Urban Outfitters (20×), Ghost Tours (174.21×), and Jaws (8.95×) over the country average.

Where do Octapharma fans live in United States?

Octapharma fans in United States are most concentrated in Texas (reach 257,482), Florida (reach 126,072), and California (reach 115,908). These three regions account for the largest share of the active audience.

What other brands do Octapharma fans also like?

Beyond Octapharma itself, the audience over-indexes on Ghost Tours (174.21×), Jaws (8.95×), Israel (2.49×), and Elsword (14.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Octapharma. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.