Rascasse Audience Intelligence

Octapharma Target Market in United States

A data profile of the people who buy, follow and care about Octapharma in United States — modelled from more than twelve digital signal sources. Octapharma has an estimated audience of 1,245,101 people in United States.

#2083among Brand in United States#647in Health

The average Octapharma fan in United States is 46.9 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, California.

Top brand affinities include Boehringer Ingelheim, Novartis, Sanofi, with strongest over-indexing on Boehringer Ingelheim (255.35× the country average).

Demographically, the Octapharma audience skews balanced with an average age of 46.9, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Octapharma fan in United States is balanced, around 46.9 years old, with strong Patriotism tendencies and a notable affinity for Boehringer Ingelheim.

Category: Health · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Octapharma profile in United States.

Audience size
1.2M
in United States
Gender
52.5%♀
47.5% male
Age
46.9
average years
Country rank
#20320
Brand in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Octapharma

52.5% are female, 47.5% are male, average age 46.9.

Fig. 02

Gender split

52.5%
Female
47.5%
Male
Demographic split for Octapharma audience in United States
MetricValue
Female52.5%
Male47.5%
Average age46.9
Estimated audience size1,245,101
Fig. 03

Age distribution

Ø 46.9
average years
Age distribution of the Octapharma audience in United States
Age bracketShare%
16-198%
20-2911%
30-3916%
40-4924%
50+41%
Fig. 04

Worldwide distribution

81.8%

of the worldwide Octapharma audience comes from United States.

Worldwide audience distribution share by country for Octapharma
CountryShare
United States81.8%
Germany6.5%
Austria2.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Octapharma audience in United States is strongest.

Fig. 05

Top regions by affinity

Octapharma customers by region in United States
#RegionReachAffinity×
01Nevada~50K4.12×
02Nebraska~20K3.72×
03Kansas~30K3.13×
04Michigan~100K3.01×
05Ohio~100K2.49×
06Iowa~20K2.38×
07Indiana~50K2.35×
08Texas~300K2.34×
09Illinois~90K2.24×
10Virginia~60K1.87×
11Oklahoma~20K1.69×
12Maryland~30K1.57×
13Missouri~30K1.55×
14Florida~100K1.53×
15South Carolina~30K1.39×
16Rhode Island~5K1.13×
17Wisconsin~20K0.94×
18Kentucky~10K0.92×
19California~100K0.91×
20Arkansas~10K0.91×
21Washington, District of Columbia~3K0.91×
22Tennessee~20K0.90×
23Colorado~20K0.88×
24Alaska~2K0.82×
25Vermont~2K0.82×
26North Dakota~2K0.81×
27Montana~3K0.80×
28Oregon~10K0.78×
29Minnesota~10K0.77×
30Louisiana~10K0.76×
31New Hampshire~4K0.75×
32Maine~3K0.75×
33New Mexico~5K0.74×
34Hawaii~4K0.74×
35Washington~20K0.70×
36Georgia~30K0.69×
37Alabama~10K0.69×
38West Virginia~4K0.68×
39Delaware~2K0.66×
40Utah~7K0.64×
41South Dakota~2K0.63×
42North Carolina~20K0.60×
43Idaho~4K0.60×
44Pennsylvania~20K0.51×
45Connecticut~6K0.48×
46Mississippi~5K0.46×
47New Jersey~10K0.42×
48Arizona~10K0.39×
49Massachusetts~6K0.25×
50New York~20K0.22×
Fig. 06

Affinity by region

Affinity by region — Octapharma, United States
0.22×1.00×4.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Octapharma audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Octapharma audience
#·InterestCategoryAffinity×
01Boehringer IngelheimHealth255.35×
02SanofiHealth61.78×
03NovartisHealth32.44×
04Tropic ThunderMovies & TV19.95×
05Elderly careHealth17.49×
06ExxonMobilCars & Mobility11.83×
07Group buyingShopping10.06×
08Sustainable energyHome & Garden8.21×
09FedExBusiness & Career6.38×
10Renewable energyBusiness & Career6.22×
11Retail bankingBusiness & Career5.80×
12Weather forecastingHome & Garden4.92×
13QVCMovies & TV4.82×
14Mortgage loansBusiness & Career3.54×
15PharmacyBusiness & Career3.42×
16Solar energyHome & Garden3.38×
17Vehicle insuranceCars & Mobility3.20×
18Discount storesShopping3.14×
19PinterestInternet & Social Media2.68×
20McDonald'sFood & Beverages2.29×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Octapharma audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Octapharma audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM8.03×
Family OrientationCONSERVATISM4.25×
SustainabilityBALANCE2.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Octapharma audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.56×
Design AffinityPREMIUM0.79×
ExtroversionTHRILL0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Octapharma's target market in United States?

Octapharma's target market in United States covers an estimated 1,245,101 people, concentrated in Texas and Florida.

02

What is the gender split and age of Octapharma customers?

52.5% of the Octapharma audience are female, 47.5% are male, with an average age of 46.9 years.

03

Which brands do Octapharma fans like most?

Octapharma fans show strongest brand affinity for Boehringer Ingelheim (255.35×), Novartis (32.44×), and Sanofi (61.78×) over the country average.

04

Where do Octapharma fans live in United States?

Octapharma fans in United States are most concentrated in Texas (reach ~300K), Florida (reach ~100K), and California (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Octapharma fans also like?

Beyond Octapharma itself, the audience over-indexes on Novartis (32.44×), Sanofi (61.78×), Sustainable energy (8.21×), and FedEx (6.38×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Octapharma audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Octapharma. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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