Rascasse Audience Intelligence

Sanofi Target Market in United States

A data profile of the people who buy, follow and care about Sanofi in United States — modelled from more than twelve digital signal sources. Sanofi has an estimated audience of 496,401 people in United States.

#13among Medicine in United States#3786among Brand in United States#963in Health

The average Sanofi fan in United States is 45.5 years old, more female, and lives primarily in Massachusetts.

The audience is concentrated in Massachusetts, New York, California.

Top brand affinities include Salzburg (state), Word Connect, Minnie Driver, with strongest over-indexing on Salzburg (state) (2322.88× the country average).

Demographically, the Sanofi audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Career Orientation, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sanofi fan in United States is more female, around 45.5 years old, with strong Career Orientation tendencies and a notable affinity for Salzburg (state).

Category: Health · Type: Brand · Subtype: Medicine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sanofi profile in United States.

Audience size
496K
in United States
Gender
61.9%♀
38.1% male
Age
45.5
average years
Country rank
#36818
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Sanofi

61.9% are female, 38.1% are male, average age 45.5.

Fig. 02

Gender split

61.9%
Female
38.1%
Male
Demographic split for Sanofi audience in United States
MetricValue
Female61.9%
Male38.1%
Average age45.5
Estimated audience size496,401
Fig. 03

Age distribution

Ø 45.5
average years
Age distribution of the Sanofi audience in United States
Age bracketShare%
16-1916%
20-2911%
30-3911%
40-4915%
50+47%
Fig. 04

Worldwide distribution

9.1%

of the worldwide Sanofi audience comes from United States.

Worldwide audience distribution share by country for Sanofi
CountryShare
France14.5%
United States9.1%
Spain8.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sanofi audience in United States is strongest.

Fig. 05

Top regions by affinity

Sanofi customers by region in United States
#RegionReachAffinity×
01Massachusetts~80K8.28×
02New Jersey~40K3.37×
03Washington, District of Columbia~3K2.23×
04Pennsylvania~40K2.20×
05New Hampshire~4K2.08×
06Rhode Island~3K1.72×
07New York~50K1.68×
08Connecticut~8K1.53×
09Tennessee~10K1.24×
10Maryland~10K1.14×
11Delaware~1K0.98×
12Vermont<1K0.98×
13Maine~2K0.97×
14Illinois~20K0.93×
15Virginia~10K0.93×
16North Carolina~10K0.91×
17Georgia~10K0.87×
18California~50K0.84×
19Alaska<1K0.78×
20Colorado~6K0.76×
21North Dakota<1K0.75×
22South Dakota<1K0.74×
23Indiana~7K0.72×
24Missouri~6K0.71×
25Florida~20K0.70×
26Montana<1K0.70×
27Michigan~9K0.68×
28Oregon~4K0.68×
29Kansas~3K0.68×
30Ohio~10K0.67×
31Arkansas~3K0.67×
32Washington~7K0.66×
33South Carolina~5K0.66×
34Wisconsin~5K0.66×
35Minnesota~5K0.66×
36Nebraska~2K0.66×
37West Virginia~2K0.66×
38Hawaii~1K0.65×
39Idaho~2K0.64×
40Texas~30K0.63×
41Kentucky~4K0.63×
42Utah~3K0.61×
43Louisiana~4K0.60×
44Nevada~3K0.60×
45Iowa~2K0.60×
46Alabama~4K0.59×
47Arizona~6K0.58×
48Mississippi~2K0.58×
49New Mexico~1K0.58×
50Oklahoma~3K0.53×
Fig. 06

Affinity by region

Affinity by region — Sanofi, United States
0.53×1.00×8.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sanofi audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sanofi audience
#·InterestCategoryAffinity×
01Salzburg (state)Travel & Leisure2322.88×
02General Surgery (band)Music & Radio172.88×
03Word ConnectGames150.67×
04StreetballSports91.41×
05Boehringer IngelheimHealth89.77×
06Pardon the InterruptionSports78.34×
07AcrimonyMovies & TV77.88×
08RocheBusiness & Career63.02×
09OctapharmaHealth61.78×
10Blabbermouth.net (Official)Music & Radio56.79×
11FC DallasSports51.86×
12aveenoBeauty & Wellness48.75×
13Minnie DriverMovies & TV47.69×
14Waiting to ExhaleMovies & TV47.24×
15NovartisHealth33.80×
16Joe (singer)Music & Radio31.60×
17LimaTravel & Leisure31.04×
18CancerMusic & Radio29.87×
19PENTAGONMusic & Radio24.23×
20Buenos AiresTravel & Leisure11.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sanofi audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sanofi audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER3.78×
Healthy LifestyleBALANCE2.31×
Risk AppetiteTHRILL1.73×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sanofi audience · Rather not
TraitClusterDeviationScore
CreativityOPEN1.01×
Convenience OrientationPREMIUM1.03×
Family OrientationCONSERVATISM1.05×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Sanofi's target market in United States?

Sanofi's target market in United States covers an estimated 496,401 people, concentrated in Massachusetts and New York.

02

What is the gender split and age of Sanofi customers?

61.9% of the Sanofi audience are female, 38.1% are male, with an average age of 45.5 years.

03

Which brands do Sanofi fans like most?

Sanofi fans show strongest brand affinity for Salzburg (state) (2322.88×), Word Connect (150.67×), and Minnie Driver (47.69×) over the country average.

04

Where do Sanofi fans live in United States?

Sanofi fans in United States are most concentrated in Massachusetts (reach ~80K), New York (reach ~50K), and California (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Sanofi fans also like?

Beyond Sanofi itself, the audience over-indexes on Word Connect (150.67×), Minnie Driver (47.69×), Blabbermouth.net (Official) (56.79×), and Streetball (91.41×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Medicine audiences in United States

See Sanofi audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sanofi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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