Sanofi Audience in United States

Sanofi logo

Sanofi has an estimated audience of 503,682 people in United States. 61.9% are female, 38.1% are male, average age 45.5. Top regions: Massachusetts, New York, California. Top brand affinities: Salzburg (state), Word Connect, Minnie Driver, Blabbermouth.net (Official), Streetball.

The average Sanofi fan in United States is 45.5 years old, more female, and lives primarily in Massachusetts. The audience is concentrated in Massachusetts, New York, California. Top brand affinities include Salzburg (state), Word Connect, Minnie Driver, with strongest over-indexing on Salzburg (state) (2322.88× the country average). Demographically, the Sanofi audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Career Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Brand · Subtype: Medicine

Demographics of Sanofi fans

Demographic split for Sanofi audience in United States
MetricValue
Female61.9%
Male38.1%
Average age45.5
Estimated audience size503,682

Audience persona

The typical Sanofi fan in United States is more female, around 45.5 years old, with strong Career Orientation tendencies and a notable affinity for Salzburg (state).

Top regions in United States

Top regions ranked by reach for Sanofi in United States
RegionReachAffinity
Massachusetts80,1048.07×
New York50,8831.81×
California49,0720.89×
New Jersey42,9553.35×
Pennsylvania37,6372.22×
Texas29,6810.69×
Florida24,1560.71×
Illinois16,8361×
North Carolina14,3910.95×
Georgia13,9700.9×
Tennessee13,1171.3×
Virginia12,0100.98×
Ohio10,4800.68×
Maryland9,7551.13×
Michigan8,9350.68×
Connecticut7,6661.52×
Washington6,8290.68×
Indiana6,5090.71×
Colorado5,9780.75×
Missouri5,7400.71×
Arizona5,6220.55×
Wisconsin4,9320.65×
South Carolina4,8100.63×
Minnesota4,6940.65×
New Hampshire4,0432.04×
Kentucky3,7410.59×
Washington, District of Columbia3,7042.45×
Alabama3,6450.52×
Louisiana3,3400.51×
Oregon3,3310.58×
Nevada2,7280.56×
Rhode Island2,6281.64×
Arkansas2,5310.61×
Utah2,5090.56×
Kansas2,3480.59×
Oklahoma2,3380.42×
Iowa2,1460.52×
Maine1,6530.92×
Mississippi1,5540.37×
Nebraska1,3520.54×
Delaware1,3040.94×
Idaho1,1630.46×
West Virginia1,0690.46×
Hawaii9640.45×
New Mexico8200.32×
Vermont8180.93×
Montana5680.41×
South Dakota5200.45×
North Dakota4670.45×
Wyoming2590.35×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sanofi audience
BrandAffinityCategory
Salzburg (state)2322.88×Travel & Leisure
Word Connect150.67×Games
Minnie Driver47.69×Movies & TV
Blabbermouth.net (Official)56.79×Music & Radio
Streetball91.41×Sports
Acrimony77.88×Movies & TV
Octapharma61.78×Health
Lima31.04×Travel & Leisure
Boehringer Ingelheim89.77×Health
General Surgery (band)172.88×Music & Radio
Cancer29.87×Music & Radio
Joe (singer)31.6×Music & Radio
Buenos Aires11.6×Travel & Leisure
Novartis33.8×Health
aveeno48.75×Beauty & Wellness
FC Dallas51.86×Sports
Pardon the Interruption78.34×Sports
PENTAGON24.23×Music & Radio
Roche63.02×Business & Career
Waiting to Exhale47.24×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sanofi audience
TraitClusterScore
Career OrientationPOWER2.39
Need for SecurityCONSERVATISM2.38
PatriotismCONSERVATISM2.04
Price SensitivityPREMIUM1.74
Family OrientationCONSERVATISM1.7
SustainabilityBALANCE1.46

Worldwide distribution

Worldwide audience distribution share by country for Sanofi
CountryShare
France14.5%
United States9.3%
Spain8.6%

See Sanofi audiences in other countries

More Medicine audiences in United States

Frequently asked questions

How many fans does Sanofi have in United States?

Sanofi has an estimated audience of 503,682 people in United States, concentrated in Massachusetts and New York.

What is the gender split and age of Sanofi fans?

61.9% of Sanofi fans are female, 38.1% are male, with an average age of 45.5 years.

Which brands do Sanofi fans like most?

Sanofi fans show strongest brand affinity for Salzburg (state) (2322.88×), Word Connect (150.67×), and Minnie Driver (47.69×) over the country average.

Where do Sanofi fans live in United States?

Sanofi fans in United States are most concentrated in Massachusetts (reach 80,104), New York (reach 50,883), and California (reach 49,072). These three regions account for the largest share of the active audience.

What other brands do Sanofi fans also like?

Beyond Sanofi itself, the audience over-indexes on Word Connect (150.67×), Minnie Driver (47.69×), Blabbermouth.net (Official) (56.79×), and Streetball (91.41×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sanofi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.