Lima Audience in United States
Lima has an estimated audience of 4,544,092 people in United States. 49.3% are female, 50.7% are male, average age 38.8. Top regions: California, Texas, Florida. Top brand affinities: Nationality, Progressive rock, Kendra Scott, Jai, Urban Outfitters.
The average Lima fan in United States is 38.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Nationality, Progressive rock, Kendra Scott, with strongest over-indexing on Nationality (7.45× the country average). Demographically, the Lima audience skews balanced with an average age of 38.8, and over-indexes on personality traits such as Patriotism, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Lima fans
| Metric | Value |
|---|---|
| Female | 49.3% |
| Male | 50.7% |
| Average age | 38.8 |
| Estimated audience size | 4,544,092 |
Audience persona
The typical Lima fan in United States is balanced, around 38.8 years old, with strong Patriotism tendencies and a notable affinity for Nationality.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 756,408 | 1.51× |
| Texas | 524,484 | 1.34× |
| Florida | 472,746 | 1.54× |
| New York | 410,727 | 1.62× |
| Ohio | 312,193 | 2.23× |
| Illinois | 166,728 | 1.1× |
| New Jersey | 148,386 | 1.28× |
| Pennsylvania | 139,175 | 0.91× |
| Georgia | 134,116 | 0.96× |
| Virginia | 132,537 | 1.2× |
| North Carolina | 123,031 | 0.9× |
| Maryland | 114,998 | 1.47× |
| Washington | 105,771 | 1.16× |
| Arizona | 104,118 | 1.12× |
| Massachusetts | 101,980 | 1.14× |
| Michigan | 96,013 | 0.81× |
| Colorado | 93,067 | 1.3× |
| Tennessee | 70,240 | 0.77× |
| Indiana | 69,868 | 0.84× |
| Wisconsin | 61,386 | 0.9× |
| Alabama | 57,808 | 0.91× |
| Oregon | 55,397 | 1.06× |
| Missouri | 53,117 | 0.73× |
| Minnesota | 51,518 | 0.79× |
| Kentucky | 49,295 | 0.87× |
| South Carolina | 49,188 | 0.72× |
| Utah | 46,903 | 1.15× |
| Connecticut | 45,292 | 0.99× |
| Nevada | 45,281 | 1.03× |
| Louisiana | 41,614 | 0.71× |
| Oklahoma | 39,370 | 0.78× |
| Washington, District of Columbia | 30,127 | 2.21× |
| Kansas | 28,704 | 0.8× |
| Hawaii | 27,018 | 1.38× |
| Arkansas | 26,092 | 0.7× |
| Iowa | 23,748 | 0.63× |
| Idaho | 21,059 | 0.92× |
| Mississippi | 20,124 | 0.54× |
| Nebraska | 19,468 | 0.85× |
| New Mexico | 18,968 | 0.83× |
| Rhode Island | 15,644 | 1.08× |
| Montana | 14,946 | 1.19× |
| New Hampshire | 12,754 | 0.71× |
| West Virginia | 12,336 | 0.58× |
| Maine | 11,425 | 0.7× |
| Delaware | 8,907 | 0.71× |
| Alaska | 8,207 | 0.84× |
| South Dakota | 6,148 | 0.59× |
| Vermont | 5,992 | 0.75× |
| North Dakota | 4,801 | 0.51× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nationality | 7.45× | Politics & Society |
| Progressive rock | 4.2× | Music & Radio |
| Kendra Scott | 5.67× | Fashion & Accessoires |
| Jai | 38.71× | Movies & TV |
| Urban Outfitters | 3.49× | Shopping |
| Home construction | 2.12× | Home & Garden |
| Natural rubber | 2.74× | Cars & Mobility |
| Minnesota | 2.29× | Travel & Leisure |
| Schenectady County, New York | 32.83× | Travel & Leisure |
| Bank account | 2.87× | Business & Career |
| Elsword | 18.41× | Games |
| Panama | 3.39× | Travel & Leisure |
| Nurse educator | 6.11× | Kids & Family |
| Buying and Selling Real Estate | 6.07× | Home & Garden |
| jordy nelson | 11.82× | Sports |
| Kento Yamazaki | 7.8× | Movies & TV |
| Personality | 3.99× | Business & Career |
| Mackenzie Foy | 4.84× | Fashion & Accessoires |
| TeachHUB | 2.44× | Business & Career |
| James Madison University | 7.73× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.36 |
| Mindfulness | BALANCE | 1.45 |
| Luxury Orientation | PREMIUM | 1.39 |
| Sustainability | BALANCE | 1.31 |
| Spirituality | BALANCE | 1.3 |
| Urban Lifestyle | OPEN | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 12.7% |
| Brazil | 11.9% |
| Peru | 10.9% |
See Lima audiences in other countries
More Region audiences in United States
- California (82,524,257)
- Florida (70,758,765)
- Texas (70,123,406)
- Southern United States (52,285,533)
- Hollywood (48,704,878)
Frequently asked questions
How many fans does Lima have in United States?
Lima has an estimated audience of 4,544,092 people in United States, concentrated in California and Texas.
What is the gender split and age of Lima fans?
49.3% of Lima fans are female, 50.7% are male, with an average age of 38.8 years.
Which brands do Lima fans like most?
Lima fans show strongest brand affinity for Nationality (7.45×), Progressive rock (4.2×), and Kendra Scott (5.67×) over the country average.
Where do Lima fans live in United States?
Lima fans in United States are most concentrated in California (reach 756,408), Texas (reach 524,484), and Florida (reach 472,746). These three regions account for the largest share of the active audience.
What other brands do Lima fans also like?
Beyond Lima itself, the audience over-indexes on Progressive rock (4.2×), Kendra Scott (5.67×), Jai (38.71×), and Urban Outfitters (3.49×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Lima. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.