Rascasse Audience Intelligence

Lima Audience in United States

A data profile of the people who buy, follow and care about Lima in United States — modelled from more than twelve digital signal sources. Lima has an estimated audience of 4,544,092 people in United States.

#99among Region in United States#515among POI in United States#613in Travel & Leisure

The average Lima fan in United States is 38.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Web server, FIFA World Cup, Sanofi, with strongest over-indexing on Web server (7.74× the country average).

Demographically, the Lima audience skews balanced with an average age of 38.8, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lima fan in United States is balanced, around 38.8 years old, with strong Patriotism tendencies and a notable affinity for Web server.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lima profile in United States.

Audience size
4.5M
in United States
Gender
49.3%♀
50.7% male
Age
38.8
average years
Country rank
#7253
POI in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lima fans

49.3% are female, 50.7% are male, average age 38.8.

Fig. 02

Gender split

49.3%
Female
50.7%
Male
Demographic split for Lima audience in United States
MetricValue
Female49.3%
Male50.7%
Average age38.8
Estimated audience size4,544,092
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the Lima audience in United States
Age bracketShare%
16-1921%
20-2919%
30-3920%
40-4920%
50+19%
Fig. 04

Worldwide distribution

12.7%

of the worldwide Lima audience comes from United States.

Worldwide audience distribution share by country for Lima
CountryShare
United States12.7%
Brazil11.9%
Peru10.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lima audience in United States is strongest.

Fig. 05

Top regions by affinity

Lima fans by region: top regions in United States
#RegionReachAffinity×
01Ohio~400K3.14×
02Washington, District of Columbia~30K2.03×
03Montana~20K1.68×
04New York~400K1.54×
05Maryland~100K1.47×
06Florida~400K1.43×
07California~700K1.34×
08Hawaii~30K1.28×
09Colorado~90K1.21×
10Texas~500K1.19×
11New Jersey~100K1.18×
12Wisconsin~80K1.15×
13Virginia~100K1.13×
14Utah~40K1.11×
15Massachusetts~100K1.08×
16Washington~100K1.07×
17Rhode Island~20K1.07×
18Illinois~200K1.03×
19Arizona~90K1.02×
20Oregon~50K1.01×
21Connecticut~50K0.99×
22Nevada~40K0.96×
23Idaho~20K0.95×
24Pennsylvania~100K0.92×
25Georgia~100K0.90×
26Alaska~9K0.89×
27Vermont~7K0.89×
28Nebraska~20K0.88×
29Kentucky~50K0.87×
30North Carolina~100K0.86×
31Indiana~70K0.86×
32New Mexico~20K0.85×
33Alabama~50K0.84×
34Michigan~100K0.81×
35Kansas~30K0.81×
36Minnesota~50K0.80×
37Delaware~10K0.80×
38Oklahoma~40K0.79×
39New Hampshire~10K0.79×
40Maine~10K0.78×
41Tennessee~70K0.74×
42Missouri~50K0.73×
43South Carolina~50K0.72×
44Iowa~30K0.72×
45Arkansas~30K0.72×
46Louisiana~40K0.71×
47South Dakota~8K0.71×
48North Dakota~6K0.68×
49West Virginia~10K0.67×
50Mississippi~20K0.58×
Fig. 06

Affinity by region

Affinity by region — Lima, United States
0.58×1.00×3.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lima audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lima audience
#·InterestCategoryAffinity×
01SanofiHealth31.04×
02Diners Club InternationalBusiness & Career29.60×
03Falabella (retail store)Fashion & Accessoires23.08×
04Alianza LimaSports19.07×
05Copa LibertadoresSports16.13×
06Machu PicchuTravel & Leisure14.91×
07Laser printingTechnology & Electronics10.39×
08FIFA Club World CupSports9.31×
09Web serverTechnology & Electronics7.74×
10Benny BlancoMusic & Radio7.25×
113D modelingTechnology & Electronics6.12×
12La LigaSports4.87×
13Liga MXSports4.40×
14Spanish languagePolitics & Society3.81×
15Las VegasTravel & Leisure3.01×
16WhatsAppInternet & Social Media2.97×
17TicketmasterTravel & Leisure2.87×
18FIFA World CupSports2.47×
19Sam's ClubShopping2.13×
20Google MapsInternet & Social Media1.89×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lima audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lima audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.96×
SpiritualityBALANCE1.50×
Family OrientationCONSERVATISM1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lima audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.80×
DIY MentalityTHRILL0.81×
Healthy LifestyleBALANCE0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lima have in United States?

Lima has an estimated audience of 4,544,092 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Lima fans?

49.3% of Lima fans are female, 50.7% are male, with an average age of 38.8 years.

03

Which brands do Lima fans like most?

Lima fans show strongest brand affinity for Web server (7.74×), FIFA World Cup (2.47×), and Sanofi (31.04×) over the country average.

04

Where do Lima fans live in United States?

Lima fans in United States are most concentrated in California (reach ~700K), Texas (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Lima fans also like?

Beyond Lima itself, the audience over-indexes on FIFA World Cup (2.47×), Sanofi (31.04×), Spanish language (3.81×), and Copa Libertadores (16.13×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in United States

See Lima audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Lima. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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