Lima Audience in United States

Lima has an estimated audience of 4,544,092 people in United States. 49.3% are female, 50.7% are male, average age 38.8. Top regions: California, Texas, Florida. Top brand affinities: Falabella (retail store), Alianza Lima, Sanofi, Kia Sportage, FIFA World Cup.

The average Lima fan in United States is 38.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Falabella (retail store), Alianza Lima, Sanofi, with strongest over-indexing on Falabella (retail store) (38.71× the country average). Demographically, the Lima audience skews balanced with an average age of 38.8, and over-indexes on personality traits such as Patriotism, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Region

Demographics of Lima fans

Demographic split for Lima audience in United States
MetricValue
Female49.3%
Male50.7%
Average age38.8
Estimated audience size4,544,092

Audience persona

The typical Lima fan in United States is balanced, around 38.8 years old, with strong Patriotism tendencies and a notable affinity for Falabella (retail store).

Top regions in United States

Top regions ranked by reach for Lima in United States
RegionReachAffinity
California756,4081.51×
Texas524,4841.34×
Florida472,7461.54×
New York410,7271.62×
Ohio312,1932.23×
Illinois166,7281.1×
New Jersey148,3861.28×
Pennsylvania139,1750.91×
Georgia134,1160.96×
Virginia132,5371.2×
North Carolina123,0310.9×
Maryland114,9981.47×
Washington105,7711.16×
Arizona104,1181.12×
Massachusetts101,9801.14×
Michigan96,0130.81×
Colorado93,0671.3×
Tennessee70,2400.77×
Indiana69,8680.84×
Wisconsin61,3860.9×
Alabama57,8080.91×
Oregon55,3971.06×
Missouri53,1170.73×
Minnesota51,5180.79×
Kentucky49,2950.87×
South Carolina49,1880.72×
Utah46,9031.15×
Connecticut45,2920.99×
Nevada45,2811.03×
Louisiana41,6140.71×
Oklahoma39,3700.78×
Washington, District of Columbia30,1272.21×
Kansas28,7040.8×
Hawaii27,0181.38×
Arkansas26,0920.7×
Iowa23,7480.63×
Idaho21,0590.92×
Mississippi20,1240.54×
Nebraska19,4680.85×
New Mexico18,9680.83×
Rhode Island15,6441.08×
Montana14,9461.19×
New Hampshire12,7540.71×
West Virginia12,3360.58×
Maine11,4250.7×
Delaware8,9070.71×
Alaska8,2070.84×
South Dakota6,1480.59×
Vermont5,9920.75×
North Dakota4,8010.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lima audience
BrandAffinityCategory
Falabella (retail store)38.71×Fashion & Accessoires
Alianza Lima32.83×Sports
Sanofi39.18×Health
Kia Sportage18.41×Cars & Mobility
FIFA World Cup3.36×Sports
Las Vegas3.84×Travel & Leisure
Madrid11.19×Travel & Leisure
Volaris8.96×Travel & Leisure
La Liga6.15×Sports
Wizz Air30.48×Travel & Leisure
Benny Blanco8.74×Music & Radio
Houston Astros5.4×Sports
Real Madrid C.F.3.05×Sports
Web server5.33×Technology & Electronics
Liga MX5.03×Sports
Machu Picchu15.71×Travel & Leisure
Laser printing10.89×Technology & Electronics
Club América5.46×Sports
3D modeling5.94×Technology & Electronics
Scooby-Doo2.74×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lima audience
TraitClusterScore
PatriotismCONSERVATISM2.36
MindfulnessBALANCE1.45
Luxury OrientationPREMIUM1.39
SustainabilityBALANCE1.31
SpiritualityBALANCE1.3
Urban LifestyleOPEN1.28

Worldwide distribution

Worldwide audience distribution share by country for Lima
CountryShare
United States12.7%
Brazil11.9%
Peru10.9%

See Lima audiences in other countries

More Region audiences in United States

Frequently asked questions

How many fans does Lima have in United States?

Lima has an estimated audience of 4,544,092 people in United States, concentrated in California and Texas.

What is the gender split and age of Lima fans?

49.3% of Lima fans are female, 50.7% are male, with an average age of 38.8 years.

Which brands do Lima fans like most?

Lima fans show strongest brand affinity for Falabella (retail store) (38.71×), Alianza Lima (32.83×), and Sanofi (39.18×) over the country average.

Where do Lima fans live in United States?

Lima fans in United States are most concentrated in California (reach 756,408), Texas (reach 524,484), and Florida (reach 472,746). These three regions account for the largest share of the active audience.

What other brands do Lima fans also like?

Beyond Lima itself, the audience over-indexes on Alianza Lima (32.83×), Sanofi (39.18×), Kia Sportage (18.41×), and FIFA World Cup (3.36×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lima. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.