Diners Club International Audience in United States

Diners Club International logo

Diners Club International has an estimated audience of 422,654 people in United States. 52.6% are female, 47.4% are male, average age 42.8. Top regions: California, Illinois, Texas. Top brand affinities: Lima, Buenos Aires, Black Friday, Falabella (retail store), Interbank.

The average Diners Club International fan in United States is 42.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Illinois, Texas. Top brand affinities include Lima, Buenos Aires, Black Friday, with strongest over-indexing on Lima (29.6× the country average). Demographically, the Diners Club International audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand

Demographics of Diners Club International fans

Demographic split for Diners Club International audience in United States
MetricValue
Female52.6%
Male47.4%
Average age42.8
Estimated audience size422,654

Audience persona

The typical Diners Club International fan in United States is balanced, around 42.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Lima.

Top regions in United States

Top regions ranked by reach for Diners Club International in United States
RegionReachAffinity
California51,5401.11×
Illinois38,4842.73×
Texas38,4191.06×
Florida36,8671.29×
New York35,3811.5×
New Jersey15,4661.44×
Virginia15,3871.49×
Pennsylvania14,3431.01×
Georgia14,2251.09×
North Carolina12,9011.01×
Ohio12,1780.94×
Massachusetts10,5031.26×
Michigan9,7530.88×
Maryland9,3851.29×
Washington8,6351.02×
Arizona8,4110.97×
Tennessee7,1200.84×
Indiana6,8220.88×
Colorado6,8161.02×
Missouri6,6070.97×
Minnesota6,0751×
Louisiana5,6471.04×
Wisconsin5,6210.88×
South Carolina5,5810.88×
Connecticut5,2591.24×
Oregon4,6490.96×
Nevada4,2241.03×
Alabama4,0770.69×
Kentucky4,0640.77×
Oklahoma3,6790.78×
Utah3,4730.92×
Kansas2,8990.87×
Iowa2,7530.79×
Arkansas2,3420.67×
Washington, District of Columbia2,3121.82×
Mississippi2,0310.58×
Hawaii1,9191.06×
New Mexico1,7460.82×
New Hampshire1,6170.97×
Nebraska1,5830.75×
Idaho1,4820.7×
Maine1,3900.92×
Delaware1,3471.16×
West Virginia1,3200.67×
Rhode Island1,2200.91×
Montana8690.74×
Alaska7120.79×
Vermont6980.94×
South Dakota5510.56×
North Dakota5070.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Diners Club International audience
BrandAffinityCategory
Lima29.6×Travel & Leisure
Buenos Aires8.76×Travel & Leisure
Black Friday23.23×Shopping
Falabella (retail store)40.42×Fashion & Accessoires
Interbank68.37×Business & Career
Ripley Perú61.61×Technology & Electronics
Peru7.93×Travel & Leisure
Plaza Vea62.81×Food & Beverages
10 things i hate about you13.37×Movies & TV
Oechsle70.89×
Alianza Lima25.29×Sports
socializing5.62×Politics & Society
Deco9.74×Home & Garden
Crazy, Stupid, Love.12.34×Movies & TV
Food1.65×Food & Beverages
Wong (supermarket)49.03×Food & Beverages
Argentina4.13×Travel & Leisure
Guayaquil12.58×Travel & Leisure
Colombia4.58×Travel & Leisure
Duolingo5.69×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Diners Club International audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.15
Luxury OrientationPREMIUM1.98
TravellingTHRILL1.93
Sports ActivityPOWER1.82
Family OrientationCONSERVATISM1.72
TraditionCONSERVATISM1.66

Worldwide distribution

Worldwide audience distribution share by country for Diners Club International
CountryShare
United States29.7%
Japan16.5%
India6.7%

See Diners Club International audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Diners Club International have in United States?

Diners Club International has an estimated audience of 422,654 people in United States, concentrated in California and Illinois.

What is the gender split and age of Diners Club International fans?

52.6% of Diners Club International fans are female, 47.4% are male, with an average age of 42.8 years.

Which brands do Diners Club International fans like most?

Diners Club International fans show strongest brand affinity for Lima (29.6×), Buenos Aires (8.76×), and Black Friday (23.23×) over the country average.

Where do Diners Club International fans live in United States?

Diners Club International fans in United States are most concentrated in California (reach 51,540), Illinois (reach 38,484), and Texas (reach 38,419). These three regions account for the largest share of the active audience.

What other brands do Diners Club International fans also like?

Beyond Diners Club International itself, the audience over-indexes on Buenos Aires (8.76×), Black Friday (23.23×), Falabella (retail store) (40.42×), and Interbank (68.37×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Diners Club International. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.