socializing Audience in United States

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socializing has an estimated audience of 16,309,459 people in United States. 61.6% are female, 38.4% are male, average age 37.3. Top regions: California, Texas, New York. Top brand affinities: Jaws, Dog breed, Nationality, Nebraska Cornhuskers football, Kendra Scott.

The average socializing fan in United States is 37.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Jaws, Dog breed, Nationality, with strongest over-indexing on Jaws (13.87× the country average). Demographically, the socializing audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Travelling, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of socializing fans

Demographic split for socializing audience in United States
MetricValue
Female61.6%
Male38.4%
Average age37.3
Estimated audience size16,309,459

Audience persona

The typical socializing fan in United States is more female, around 37.3 years old, with strong Travelling tendencies and a notable affinity for Jaws.

Top regions in United States

Top regions ranked by reach for socializing in United States
RegionReachAffinity
California2,711,5451.51×
Texas1,466,2061.05×
New York1,032,3311.13×
Florida1,024,6770.93×
Illinois589,8971.09×
Georgia555,6941.11×
North Carolina554,4661.13×
Pennsylvania539,6480.98×
Ohio514,0781.02×
Michigan482,6361.13×
Virginia435,3251.1×
New Jersey425,9451.03×
Washington367,0681.12×
Arizona365,1711.1×
Maryland363,4761.3×
Massachusetts354,9861.1×
Tennessee333,5781.02×
Indiana289,9690.97×
Missouri266,0741.01×
Minnesota247,7381.06×
Colorado232,0060.9×
South Carolina228,7070.93×
Wisconsin227,1000.93×
Louisiana223,5931.06×
Alabama223,4340.98×
Kentucky203,0040.99×
Oregon189,0471.01×
Mississippi186,3881.39×
Connecticut182,4981.12×
Oklahoma170,9310.94×
Nevada145,0840.92×
Iowa142,9581.06×
Utah135,6660.93×
Arkansas130,7590.97×
Kansas119,0020.93×
New Mexico78,4140.96×
Hawaii77,0261.1×
Idaho76,1210.93×
Nebraska73,8990.9×
West Virginia61,0600.8×
Washington, District of Columbia59,3711.21×
New Hampshire55,3420.86×
Rhode Island51,4960.99×
Maine47,5810.81×
Delaware39,1560.87×
Montana36,1200.8×
South Dakota29,3600.78×
North Dakota28,0770.84×
Alaska26,8110.77×
Vermont21,9800.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for socializing audience
BrandAffinityCategory
Jaws13.87×Movies & TV
Dog breed2.18×Pets & Animals
Nationality2.73×Politics & Society
Nebraska Cornhuskers football3.4×Sports
Kendra Scott2.62×Fashion & Accessoires
Jesse Plemons2.99×Movies & TV
Progressive rock1.76×Music & Radio
3D printing1.98×Technology & Electronics
edureka27.64×Business & Career
UK garage4.02×Music & Radio
Johnson C. Smith University18.62×Business & Career
Queens College, City University of New York4.03×Business & Career
Japanese domestic market2.39×Politics & Society
Panama1.69×Travel & Leisure
Urban horticulture1.63×Home & Garden
Nuts (film)2.6×Movies & TV
Glossier2.38×Beauty & Wellness
San Jacinto, California5.19×Travel & Leisure
Mortgage insurance1.95×Business & Career
Cam Ward1.62×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by socializing audience
TraitClusterScore
TravellingTHRILL1.54
ExtroversionTHRILL1.44
Early Adopter MentalityPOWER1.4
Urban LifestyleOPEN1.39
LGBTQ+ IdentityOPEN1.32
Luxury OrientationPREMIUM1.19

Worldwide distribution

Worldwide audience distribution share by country for socializing
CountryShare
United States29.8%
Brazil7.1%
Japan6.8%

See socializing audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does socializing have in United States?

socializing has an estimated audience of 16,309,459 people in United States, concentrated in California and Texas.

What is the gender split and age of socializing fans?

61.6% of socializing fans are female, 38.4% are male, with an average age of 37.3 years.

Which brands do socializing fans like most?

socializing fans show strongest brand affinity for Jaws (13.87×), Dog breed (2.18×), and Nationality (2.73×) over the country average.

Where do socializing fans live in United States?

socializing fans in United States are most concentrated in California (reach 2,711,545), Texas (reach 1,466,206), and New York (reach 1,032,331). These three regions account for the largest share of the active audience.

What other brands do socializing fans also like?

Beyond socializing itself, the audience over-indexes on Dog breed (2.18×), Nationality (2.73×), Nebraska Cornhuskers football (3.4×), and Kendra Scott (2.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for socializing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.