Rascasse Audience Intelligence

socializing Audience in United States

A data profile of the people who buy, follow and care about socializing in United States — modelled from more than twelve digital signal sources. socializing has an estimated audience of 16,309,459 people in United States.

#1448among Topic in United States#126in Politics & Society

The average socializing fan in United States is 37.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Mary Elizabeth Winstead, Naomi Scott, Planet Fitness, with strongest over-indexing on Mary Elizabeth Winstead (21.41× the country average).

Demographically, the socializing audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Convenience Orientation, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical socializing fan in United States is more female, around 37.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Mary Elizabeth Winstead.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the socializing profile in United States.

Audience size
16.3M
in United States
Gender
61.6%♀
38.4% male
Age
37.3
average years
Country rank
#2125
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of socializing fans

61.6% are female, 38.4% are male, average age 37.3.

Fig. 02

Gender split

61.6%
Female
38.4%
Male
Demographic split for socializing audience in United States
MetricValue
Female61.6%
Male38.4%
Average age37.3
Estimated audience size16,309,459
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the socializing audience in United States
Age bracketShare%
16-1923%
20-2922%
30-3920%
40-4919%
50+16%
Fig. 04

Worldwide distribution

29.8%

of the worldwide socializing audience comes from United States.

Worldwide audience distribution share by country for socializing
CountryShare
United States29.8%
Brazil7.1%
Japan6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the socializing audience in United States is strongest.

Fig. 05

Top regions by affinity

socializing fans by region: top regions in United States
#RegionReachAffinity×
01California~2.5M1.34×
02Maryland~300K1.23×
03Texas~1.5M1.22×
04Mississippi~200K1.19×
05Illinois~600K1.11×
06Minnesota~300K1.11×
07Nebraska~90K1.11×
08Indiana~300K1.09×
09Georgia~500K1.08×
10Arkansas~100K1.08×
11Iowa~100K1.08×
12Hawaii~80K1.07×
13Pennsylvania~600K1.06×
14Wisconsin~300K1.05×
15North Carolina~500K1.04×
16Oregon~200K1.04×
17Virginia~400K1.03×
18Missouri~300K1.03×
19South Carolina~300K1.03×
20Washington~300K1.02×
21Kansas~100K1.02×
22North Dakota~30K1.02×
23Kentucky~200K1.01×
24Nevada~200K1.01×
25Idaho~80K1.01×
26Delaware~50K1.01×
27New York~900K1.00×
28Michigan~400K1.00×
29Oklahoma~200K1.00×
30Connecticut~200K1.00×
31New Mexico~80K1.00×
32Rhode Island~50K0.99×
33New Jersey~400K0.98×
34Massachusetts~300K0.98×
35Arizona~300K0.96×
36Alabama~200K0.96×
37Louisiana~200K0.96×
38Utah~100K0.96×
39Maine~60K0.96×
40South Dakota~40K0.96×
41Alaska~30K0.96×
42Vermont~30K0.95×
43Ohio~500K0.92×
44Washington, District of Columbia~50K0.92×
45Montana~40K0.92×
46West Virginia~70K0.89×
47Tennessee~300K0.87×
48New Hampshire~60K0.87×
49Colorado~200K0.84×
50Florida~800K0.76×
Fig. 06

Affinity by region

Affinity by region — socializing, United States
0.76×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the socializing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for socializing audience
#·InterestCategoryAffinity×
01Naomi ScottMovies & TV21.61×
02Mary Elizabeth WinsteadMovies & TV21.41×
03Simon HelbergMovies & TV18.60×
04Metro stationCars & Mobility13.83×
05Gerard ButlerMovies & TV7.41×
06Anne HathawayMovies & TV5.01×
07Language educationBusiness & Career5.01×
08Emma WatsonMovies & TV4.58×
09Princess PollyFashion & Accessoires4.03×
10Diaper bagKids & Family3.58×
11Planet FitnessSports2.79×
12Pizza HutFood & Beverages2.50×
13Apple TVMovies & TV2.46×
14SubwayFood & Beverages2.42×
15Creative CommonsTechnology & Electronics2.32×
16Golf ChannelSports2.27×
17Domino's PizzaFood & Beverages2.11×
18FedExBusiness & Career2.11×
19McDonald'sFood & Beverages1.85×
20TMZInternet & Social Media1.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the socializing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by socializing audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.58×
TravellingTHRILL1.39×
PatriotismCONSERVATISM1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by socializing audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.81×
CreativityOPEN0.83×
Design AffinityPREMIUM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does socializing have in United States?

socializing has an estimated audience of 16,309,459 people in United States, concentrated in California and Texas.

02

What is the gender split and age of socializing fans?

61.6% of socializing fans are female, 38.4% are male, with an average age of 37.3 years.

03

Which brands do socializing fans like most?

socializing fans show strongest brand affinity for Mary Elizabeth Winstead (21.41×), Naomi Scott (21.61×), and Planet Fitness (2.79×) over the country average.

04

Where do socializing fans live in United States?

socializing fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~1.5M), and New York (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do socializing fans also like?

Beyond socializing itself, the audience over-indexes on Naomi Scott (21.61×), Planet Fitness (2.79×), Simon Helberg (18.6×), and Anne Hathaway (5.01×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See socializing audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for socializing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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