Rascasse Audience Intelligence

Language education Audience in United States

A data profile of the people who buy, follow and care about Language education in United States — modelled from more than twelve digital signal sources. Language education has an estimated audience of 6,216,170 people in United States.

#177among Field of study in United States#3289among Topic in United States#517in Business & Career

The average Language education fan in United States is 37.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Scooby-Doo, Language school, English literature, with strongest over-indexing on Scooby-Doo (8.78× the country average).

Demographically, the Language education audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Travelling, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Language education fan in United States is more female, around 37.9 years old, with strong Travelling tendencies and a notable affinity for Scooby-Doo.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Language education profile in United States.

Audience size
6.2M
in United States
Gender
55.5%♀
44.5% male
Age
37.9
average years
Country rank
#5566
Topic in United States
Fig. 01

Search interest · 12-month trend

-24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Language education fans

55.5% are female, 44.5% are male, average age 37.9.

Fig. 02

Gender split

55.5%
Female
44.5%
Male
Demographic split for Language education audience in United States
MetricValue
Female55.5%
Male44.5%
Average age37.9
Estimated audience size6,216,170
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the Language education audience in United States
Age bracketShare%
16-1922%
20-2921%
30-3920%
40-4919%
50+18%
Fig. 04

Worldwide distribution

9.0%

of the worldwide Language education audience comes from United States.

Worldwide audience distribution share by country for Language education
CountryShare
Japan12.5%
United States9.0%
China6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Language education audience in United States is strongest.

Fig. 05

Top regions by affinity

Language education fans by region: top regions in United States
#RegionReachAffinity×
01Montana~20K1.27×
02Delaware~20K1.21×
03Rhode Island~20K1.20×
04Alaska~20K1.19×
05New Hampshire~30K1.15×
06Hawaii~30K1.14×
07Idaho~40K1.13×
08Washington, District of Columbia~20K1.10×
09New Mexico~30K1.09×
10Nebraska~30K1.08×
11Mississippi~50K1.07×
12Arkansas~50K1.05×
13Vermont~10K1.04×
14Kansas~50K1.03×
15South Dakota~10K1.03×
16Iowa~50K1.02×
17Maine~20K1.01×
18Wyoming~9K1.01×
19Oklahoma~70K1.00×
20Utah~60K1.00×
21North Dakota~10K1.00×
22Louisiana~80K0.99×
23Kentucky~80K0.99×
24Oregon~70K0.99×
25Connecticut~60K0.99×
26Nevada~60K0.99×
27South Carolina~90K0.98×
28Alabama~90K0.98×
29Washington~100K0.97×
30Wisconsin~90K0.97×
31Tennessee~100K0.96×
32Maryland~100K0.96×
33Missouri~100K0.96×
34Colorado~90K0.96×
35Minnesota~90K0.96×
36Arizona~100K0.95×
37Massachusetts~100K0.95×
38Indiana~100K0.95×
39Michigan~200K0.94×
40New Jersey~100K0.94×
41Virginia~100K0.94×
42Ohio~200K0.93×
43Georgia~200K0.93×
44North Carolina~200K0.93×
45Pennsylvania~200K0.92×
46Illinois~200K0.92×
47Florida~400K0.90×
48New York~300K0.87×
49Texas~400K0.84×
50California~600K0.80×
Fig. 06

Affinity by region

Affinity by region — Language education, United States
0.80×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Language education audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Language education audience
#·InterestCategoryAffinity×
01English literatureLiterature34.77×
02Language schoolKids & Family25.10×
03Foreign languageBusiness & Career22.87×
04Computer-aided engineeringBusiness & Career22.10×
05Basic EnglishPolitics & Society19.91×
06DictionaryLiterature18.65×
07Mahidol UniversityBusiness & Career17.06×
08Business EnglishBusiness & Career13.53×
09BabbelBusiness & Career11.97×
10TranslationBusiness & Career11.05×
11Scooby-DooMovies & TV8.78×
12LinguisticsBusiness & Career8.53×
13DuolingoBusiness & Career6.95×
14Online degreeBusiness & Career6.66×
15American EnglishBusiness & Career6.48×
16British EnglishPolitics & Society5.42×
17Academic degreeBusiness & Career5.04×
18socializingPolitics & Society5.01×
19Distance educationBusiness & Career4.47×
20LanguageBusiness & Career3.96×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Language education audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Language education audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.77×
MindfulnessBALANCE1.36×
Career OrientationPOWER1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Language education audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.95×
Social Media UsageJOY1.02×
Risk AppetiteTHRILL1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Language education have in United States?

Language education has an estimated audience of 6,216,170 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Language education fans?

55.5% of Language education fans are female, 44.5% are male, with an average age of 37.9 years.

03

Which brands do Language education fans like most?

Language education fans show strongest brand affinity for Scooby-Doo (8.78×), Language school (25.1×), and English literature (34.77×) over the country average.

04

Where do Language education fans live in United States?

Language education fans in United States are most concentrated in California (reach ~600K), Texas (reach ~400K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Language education fans also like?

Beyond Language education itself, the audience over-indexes on Language school (25.1×), English literature (34.77×), American English (6.48×), and Foreign language (22.87×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in United States

See Language education audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Language education. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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