Rascasse Audience Intelligence

English literature Audience in United States

A data profile of the people who buy, follow and care about English literature in United States — modelled from more than twelve digital signal sources. English literature has an estimated audience of 1,602,014 people in United States.

#48among Literary genre in United States#7058among Topic in United States#302in Literature

The average English literature fan in United States is 47.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Language education, Linguistics, FedEx, with strongest over-indexing on Language education (34.77× the country average).

Demographically, the English literature audience skews more female with an average age of 47.5, and over-indexes on personality traits such as Patriotism, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical English literature fan in United States is more female, around 47.5 years old, with strong Patriotism tendencies and a notable affinity for Language education.

Category: Literature · Type: Topic · Subtype: Literary genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the English literature profile in United States.

Audience size
1.6M
in United States
Gender
66.9%♀
33.1% male
Age
47.5
average years
Country rank
#16892
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of English literature fans

66.9% are female, 33.1% are male, average age 47.5.

Fig. 02

Gender split

66.9%
Female
33.1%
Male
Demographic split for English literature audience in United States
MetricValue
Female66.9%
Male33.1%
Average age47.5
Estimated audience size1,602,014
Fig. 03

Age distribution

Ø 47.5
average years
Age distribution of the English literature audience in United States
Age bracketShare%
16-1910%
20-2910%
30-3913%
40-4918%
50+49%
Fig. 04

Worldwide distribution

20.2%

of the worldwide English literature audience comes from United States.

Worldwide audience distribution share by country for English literature
CountryShare
United States20.2%
Brazil8.4%
United Kingdom7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the English literature audience in United States is strongest.

Fig. 05

Top regions by affinity

English literature fans by region: top regions in United States
#RegionReachAffinity×
01California~200K1.32×
02Alabama~30K1.32×
03Texas~200K1.22×
04New York~100K1.20×
05Louisiana~20K1.19×
06Mississippi~20K1.19×
07New Jersey~50K1.11×
08Virginia~40K1.11×
09Alaska~4K1.11×
10Washington, District of Columbia~5K1.09×
11Florida~100K1.07×
12North Dakota~3K1.06×
13Vermont~3K1.05×
14Maryland~30K1.04×
15South Dakota~4K1.04×
16Montana~4K1.01×
17Arizona~30K1.00×
18Hawaii~7K1.00×
19Georgia~50K0.99×
20Washington~30K0.99×
21North Carolina~50K0.98×
22West Virginia~7K0.98×
23Rhode Island~5K0.98×
24Delaware~4K0.98×
25Connecticut~20K0.97×
26Nevada~10K0.97×
27Idaho~8K0.97×
28New Mexico~8K0.97×
29Maine~6K0.97×
30Missouri~20K0.96×
31South Carolina~20K0.96×
32Arkansas~10K0.96×
33New Hampshire~6K0.96×
34Pennsylvania~50K0.95×
35Massachusetts~30K0.95×
36Oregon~20K0.95×
37Oklahoma~20K0.95×
38Nebraska~8K0.94×
39Tennessee~30K0.93×
40Kansas~10K0.93×
41Kentucky~20K0.92×
42Illinois~50K0.91×
43Indiana~30K0.90×
44Minnesota~20K0.89×
45Utah~10K0.88×
46Iowa~10K0.88×
47Ohio~40K0.85×
48Michigan~40K0.85×
49Wisconsin~20K0.85×
50Colorado~20K0.84×
Fig. 06

Affinity by region

Affinity by region — English literature, United States
0.84×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the English literature audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for English literature audience
#·InterestCategoryAffinity×
01Language educationBusiness & Career34.77×
02LinguisticsBusiness & Career21.38×
03Eyes Wide ShutMovies & TV11.76×
04EssayLiterature8.10×
05Book discussion clubLiterature5.74×
06Sustainable energyHome & Garden5.34×
07MarketWatchBusiness & Career4.86×
08Renewable energyBusiness & Career4.57×
09FedExBusiness & Career4.28×
10Vikings (TV series)Movies & TV4.23×
11DemocracyPolitics & Society3.40×
12RedditInternet & Social Media2.69×
13SubwayFood & Beverages2.60×
14Mortgage loansBusiness & Career2.59×
15McDonald'sFood & Beverages2.57×
16Discount storesShopping2.48×
17PinterestInternet & Social Media2.35×
18Pizza HutFood & Beverages2.10×
19StarbucksFood & Beverages2.04×
20AirbnbTravel & Leisure2.02×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the English literature audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by English literature audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.43×
Luxury OrientationPREMIUM1.97×
Community OrientationOPEN1.96×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by English literature audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.74×
Healthy LifestyleBALANCE0.83×
Pet OwnershipJOY0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does English literature have in United States?

English literature has an estimated audience of 1,602,014 people in United States, concentrated in California and Texas.

02

What is the gender split and age of English literature fans?

66.9% of English literature fans are female, 33.1% are male, with an average age of 47.5 years.

03

Which brands do English literature fans like most?

English literature fans show strongest brand affinity for Language education (34.77×), Linguistics (21.38×), and FedEx (4.28×) over the country average.

04

Where do English literature fans live in United States?

English literature fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do English literature fans also like?

Beyond English literature itself, the audience over-indexes on Linguistics (21.38×), FedEx (4.28×), Sustainable energy (5.34×), and Eyes Wide Shut (11.76×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Literary genre audiences in United States

See English literature audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for English literature. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →