A data profile of the people who buy, follow and care about Linguistics in United States — modelled from more than twelve digital signal sources. Linguistics has an estimated audience of 6,546,698 people in United States.
The average Linguistics fan in United States is 40.9 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, New York.
Top brand affinities include Language, English literature, Persian language, with strongest over-indexing on Language (4.57× the country average).
Demographically, the Linguistics audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Tradition, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Linguistics fan in United States is more female, around 40.9 years old, with strong Tradition tendencies and a notable affinity for Language.
The key figures that characterise the Linguistics profile in United States.
65.1% are female, 34.9% are male, average age 40.9.
| Metric | Value |
|---|---|
| Female | 65.1% |
| Male | 34.9% |
| Average age | 40.9 |
| Estimated audience size | 6,546,698 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 24% |
Where the Linguistics audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | California | ~1M | 1.40× | |
| 02 | Hawaii | ~40K | 1.32× | |
| 03 | Washington, District of Columbia | ~20K | 1.22× | |
| 04 | New York | ~400K | 1.18× | |
| 05 | Maryland | ~100K | 1.13× | |
| 06 | Washington | ~100K | 1.12× | |
| 07 | Connecticut | ~70K | 1.12× | |
| 08 | Massachusetts | ~100K | 1.11× | |
| 09 | Oregon | ~80K | 1.11× | |
| 10 | Georgia | ~200K | 1.09× | |
| 11 | Virginia | ~200K | 1.09× | |
| 12 | Illinois | ~200K | 1.05× | |
| 13 | New Jersey | ~200K | 1.05× | |
| 14 | Oklahoma | ~80K | 1.04× | |
| 15 | Texas | ~600K | 1.03× | |
| 16 | Louisiana | ~90K | 1.03× | |
| 17 | Arizona | ~100K | 1.02× | |
| 18 | Kansas | ~50K | 1.02× | |
| 19 | Vermont | ~10K | 1.02× | |
| 20 | Michigan | ~200K | 1.01× | |
| 21 | Minnesota | ~90K | 1.01× | |
| 22 | Nebraska | ~30K | 1.01× | |
| 23 | North Carolina | ~200K | 1.00× | |
| 24 | Indiana | ~100K | 0.99× | |
| 25 | New Mexico | ~30K | 0.99× | |
| 26 | Rhode Island | ~20K | 0.99× | |
| 27 | Delaware | ~20K | 0.99× | |
| 28 | Kentucky | ~80K | 0.98× | |
| 29 | Alaska | ~10K | 0.98× | |
| 30 | Pennsylvania | ~200K | 0.97× | |
| 31 | Arkansas | ~50K | 0.97× | |
| 32 | Utah | ~60K | 0.96× | |
| 33 | Mississippi | ~50K | 0.96× | |
| 34 | Missouri | ~100K | 0.95× | |
| 35 | Iowa | ~50K | 0.95× | |
| 36 | Alabama | ~90K | 0.94× | |
| 37 | Nevada | ~60K | 0.94× | |
| 38 | New Hampshire | ~20K | 0.94× | |
| 39 | Wisconsin | ~90K | 0.93× | |
| 40 | Maine | ~20K | 0.93× | |
| 41 | Florida | ~400K | 0.92× | |
| 42 | Tennessee | ~100K | 0.92× | |
| 43 | Ohio | ~200K | 0.91× | |
| 44 | South Carolina | ~90K | 0.91× | |
| 45 | Idaho | ~30K | 0.91× | |
| 46 | South Dakota | ~10K | 0.91× | |
| 47 | North Dakota | ~10K | 0.91× | |
| 48 | West Virginia | ~30K | 0.87× | |
| 49 | Colorado | ~90K | 0.85× | |
| 50 | Montana | ~20K | 0.83× |
The strongest cross-interests of the Linguistics audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | English literature | Literature | 21.38× | ||
| 02 | Noam Chomsky | Literature | 14.00× | ||
| 03 | Persian language | Politics & Society | 12.57× | ||
| 04 | Germanic languages | Politics & Society | 10.07× | ||
| 05 | English language | Politics & Society | 5.85× | ||
| 06 | Language | Business & Career | 4.57× | ||
| 07 | Dick Van Dyke | Movies & TV | 3.69× | ||
| 08 | Godzilla | Movies & TV | 3.49× | ||
| 09 | Humanities | Politics & Society | 3.23× | ||
| 10 | Literature | Business & Career | 3.03× | ||
| 11 | Mitch McConnell | Politics & Society | 2.39× | ||
| 12 | Social science | Business & Career | 2.37× | ||
| 13 | MSN | News | 2.34× | ||
| 14 | Psychology | Business & Career | 2.10× | ||
| 15 | Learning | Business & Career | 2.08× | ||
| 16 | Knowledge | Business & Career | 2.03× | ||
| 17 | Philosophy | Business & Career | 1.98× | ||
| 18 | Rock music | Music & Radio | 1.72× | ||
| 19 | Donald Trump | Politics & Society | 1.71× | ||
| 20 | United States | Travel & Leisure | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.90× | |
| Mindfulness | BALANCE | 1.82× | |
| Community Orientation | OPEN | 1.77× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.91× | |
| Pet Ownership | JOY | 1.04× | |
| Healthy Lifestyle | BALANCE | 1.06× |
Linguistics has an estimated audience of 6,546,698 people in United States, concentrated in California and Texas.
65.1% of Linguistics fans are female, 34.9% are male, with an average age of 40.9 years.
Linguistics fans show strongest brand affinity for Language (4.57×), English literature (21.38×), and Persian language (12.57×) over the country average.
Linguistics fans in United States are most concentrated in California (reach ~1M), Texas (reach ~600K), and New York (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Linguistics itself, the audience over-indexes on English literature (21.38×), Persian language (12.57×), English language (5.85×), and Dick Van Dyke (3.69×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Linguistics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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