Social science Audience in United States
Social science has an estimated audience of 55,829,270 people in United States. 54.2% are female, 45.8% are male, average age 43.1. Top regions: California, Florida, Texas.
The average Social science fan in United States is 43.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Demographically, the Social science audience skews balanced with an average age of 43.1, and over-indexes on personality traits such as Extroversion, Tradition.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Social science fans
| Metric | Value |
|---|---|
| Female | 54.2% |
| Male | 45.8% |
| Average age | 43.1 |
| Estimated audience size | 55,829,270 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 10,238,888 | 1.67× |
| Florida | 4,107,186 | 1.09× |
| Texas | 4,083,617 | 0.85× |
| New York | 3,910,280 | 1.25× |
| Georgia | 2,255,105 | 1.31× |
| Illinois | 2,080,706 | 1.12× |
| North Carolina | 1,944,929 | 1.16× |
| Pennsylvania | 1,938,374 | 1.03× |
| Virginia | 1,837,041 | 1.35× |
| New Jersey | 1,523,801 | 1.07× |
| Michigan | 1,414,972 | 0.97× |
| Massachusetts | 1,392,871 | 1.27× |
| Washington | 1,351,547 | 1.21× |
| Ohio | 1,349,076 | 0.78× |
| Maryland | 1,296,211 | 1.35× |
| Arizona | 1,230,204 | 1.08× |
| Tennessee | 923,947 | 0.83× |
| Louisiana | 823,936 | 1.14× |
| Indiana | 803,381 | 0.79× |
| Missouri | 793,967 | 0.88× |
| Wisconsin | 778,141 | 0.93× |
| Oregon | 767,576 | 1.2× |
| Colorado | 742,817 | 0.84× |
| Alabama | 720,136 | 0.92× |
| Minnesota | 691,871 | 0.86× |
| South Carolina | 679,038 | 0.81× |
| Connecticut | 600,185 | 1.07× |
| Kentucky | 543,586 | 0.78× |
| Oklahoma | 533,616 | 0.86× |
| Mississippi | 468,729 | 1.02× |
| Nevada | 450,133 | 0.83× |
| Utah | 406,813 | 0.81× |
| Iowa | 393,916 | 0.86× |
| Arkansas | 378,121 | 0.82× |
| Kansas | 373,851 | 0.85× |
| Washington, District of Columbia | 338,654 | 2.02× |
| Hawaii | 302,117 | 1.26× |
| Nebraska | 263,765 | 0.94× |
| Idaho | 209,472 | 0.75× |
| New Mexico | 203,485 | 0.73× |
| New Hampshire | 186,905 | 0.85× |
| Rhode Island | 184,018 | 1.04× |
| Montana | 183,790 | 1.19× |
| Maine | 180,370 | 0.9× |
| West Virginia | 175,688 | 0.68× |
| South Dakota | 116,483 | 0.9× |
| Delaware | 114,088 | 0.74× |
| Alaska | 106,525 | 0.89× |
| Vermont | 106,159 | 1.08× |
| North Dakota | 87,386 | 0.76× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.29 |
| Tradition | CONSERVATISM | 1.24 |
| Community Orientation | OPEN | 1.23 |
| Spirituality | BALANCE | 1.14 |
| Individualism | JOY | 1.14 |
| Family Orientation | CONSERVATISM | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.8% |
| Brazil | 6.2% |
| Italy | 5.1% |
See Social science audiences in other countries
More Field of study audiences in United States
- Music (181,108,961)
- Politics and social issues (139,815,487)
- Education (104,984,855)
- Medicine (89,907,855)
- Psychology (89,088,191)
How to read this data
Audience size is the estimated number of people in United States who actively search for Social science. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.