Rascasse Audience Intelligence

Social science Audience in United States

A data profile of the people who buy, follow and care about Social science in United States — modelled from more than twelve digital signal sources. Social science has an estimated audience of 55,829,270 people in United States.

#21among Field of study in United States#249among Topic in United States#55in Business & Career

The average Social science fan in United States is 43.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Social science profile in United States.

Audience size
55.8M
in United States
Gender
54.2%♀
45.8% male
Age
43.1
average years
Country rank
#343
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Social science fans

54.2% are female, 45.8% are male, average age 43.1.

Fig. 02

Gender split

54.2%
Female
45.8%
Male
Demographic split for Social science audience in United States
MetricValue
Female54.2%
Male45.8%
Average age43.1
Estimated audience size55,829,270
Fig. 03

Age distribution

Ø 43.1
average years
Age distribution of the Social science audience in United States
Age bracketShare%
16-1912%
20-2916%
30-3919%
40-4922%
50+30%
Fig. 04

Worldwide distribution

22.8%

of the worldwide Social science audience comes from United States.

Worldwide audience distribution share by country for Social science
CountryShare
United States22.8%
Brazil6.2%
Italy5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Social science audience in United States is strongest.

Fig. 05

Top regions by affinity

Social science fans by region: top regions in United States
#RegionReachAffinity×
01Montana~300K2.22×
02Washington, District of Columbia~300K1.61×
03California~10M1.60×
04Georgia~2.5M1.37×
05Virginia~1.5M1.26×
06Maryland~1M1.25×
07Oregon~800K1.23×
08Illinois~2.5M1.21×
09Massachusetts~1.5M1.19×
10Hawaii~300K1.19×
11New York~3.5M1.15×
12North Carolina~2M1.11×
13Washington~1M1.11×
14Louisiana~800K1.11×
15Arizona~1M1.07×
16Florida~4M1.05×
17New Jersey~1.5M1.03×
18Rhode Island~200K1.02×
19Pennsylvania~2M1.01×
20Vermont~100K1.01×
21Connecticut~600K1.00×
22Mississippi~500K0.99×
23Alaska~100K0.98×
24Wisconsin~800K0.96×
25Alabama~700K0.96×
26Nebraska~300K0.95×
27Maine~200K0.93×
28South Dakota~100K0.93×
29Arkansas~400K0.92×
30North Dakota~100K0.92×
31Michigan~1.5M0.91×
32New Hampshire~200K0.90×
33Delaware~100K0.90×
34Oklahoma~600K0.89×
35Missouri~800K0.88×
36Kansas~400K0.87×
37South Carolina~700K0.85×
38Nevada~500K0.85×
39Kentucky~600K0.84×
40Utah~400K0.84×
41Texas~4M0.83×
42Minnesota~700K0.83×
43Iowa~400K0.83×
44Indiana~800K0.82×
45Colorado~700K0.82×
46New Mexico~200K0.82×
47West Virginia~200K0.82×
48Ohio~1.5M0.81×
49Idaho~200K0.81×
50Tennessee~900K0.80×
Fig. 06

Affinity by region

Affinity by region — Social science, United States
0.80×1.00×2.22×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Social science. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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