Social science Audience in Germany
Social science has an estimated audience of 7,602,226 people in Germany. 55.4% are female, 44.6% are male, average age 38.3. Top regions: Nordrhein-Westfalen, Niedersachsen, Baden-Württemberg.
The average Social science fan in Germany is 38.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Baden-Württemberg. Demographically, the Social science audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Indulgence, Sustainability.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Social science fans
| Metric | Value |
|---|---|
| Female | 55.4% |
| Male | 44.6% |
| Average age | 38.3 |
| Estimated audience size | 7,602,226 |
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 3,241,493 | 1.95× |
| Niedersachsen | 1,158,505 | 1.57× |
| Baden-Württemberg | 1,020,695 | 0.98× |
| Bayern | 979,532 | 0.8× |
| Hessen | 557,320 | 0.96× |
| Berlin | 505,890 | 1.49× |
| Rheinland-Pfalz | 340,881 | 0.89× |
| Sachsen | 257,346 | 0.69× |
| Schleswig-Holstein | 224,313 | 0.82× |
| Hamburg | 201,199 | 1.17× |
| Brandenburg | 177,219 | 0.75× |
| Thüringen | 144,840 | 0.75× |
| Sachsen-Anhalt | 144,037 | 0.73× |
| Mecklenburg-Vorpommern | 85,936 | 0.59× |
| Bremen | 75,885 | 1.17× |
| Saarland | 63,335 | 0.68× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.45 |
| Sustainability | BALANCE | 1.34 |
| Tradition | CONSERVATISM | 1.3 |
| Mindfulness | BALANCE | 1.25 |
| Community Orientation | OPEN | 1.23 |
| DIY Mentality | THRILL | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.8% |
| Brazil | 6.2% |
| Italy | 5.1% |
See Social science audiences in other countries
More Field of study audiences in Germany
- Music (36,021,786)
- Politics and social issues (25,114,359)
- Architecture (15,753,302)
- Advertising (15,166,229)
- Psychology (15,090,985)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Social science. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.