Rascasse Audience Intelligence

Social science Audience in India

A data profile of the people who buy, follow and care about Social science in India — modelled from more than twelve digital signal sources. Social science has an estimated audience of 10,045,959 people in India.

#33among Field of study in India#322among Topic in India#83in Business & Career

The average Social science fan in India is 32.7 years old, more male, and lives primarily in Uttar Pradesh.

The audience is concentrated in Uttar Pradesh, Bihar, Madhya Pradesh.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Social science profile in India.

Audience size
10M
in India
Gender
23.1%♀
76.9% male
Age
32.7
average years
Country rank
#428
Topic in India
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Social science fans

23.1% are female, 76.9% are male, average age 32.7.

Fig. 02

Gender split

23.1%
Female
76.9%
Male
Demographic split for Social science audience in India
MetricValue
Female23.1%
Male76.9%
Average age32.7
Estimated audience size10,045,959
Fig. 03

Age distribution

Ø 32.7
average years
Age distribution of the Social science audience in India
Age bracketShare%
16-1932%
20-2928%
30-3918%
40-4912%
50+9%
Fig. 04

Worldwide distribution

4.1%

of the worldwide Social science audience comes from India.

Worldwide audience distribution share by country for Social science
CountryShare
United States22.8%
Brazil6.2%
Italy5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the India average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Social science audience in India is strongest.

Fig. 05

Top regions by affinity

Social science fans by region: top regions in India
#RegionReachAffinity×
01Assam~300K3.06×
02Bihar~400K1.98×
03Madhya Pradesh~400K1.91×
04Chhattisgarh~100K1.90×
05Kerala~200K1.62×
06Jharkhand~100K1.45×
07Uttar Pradesh~600K1.22×
08Himachal Pradesh~40K1.02×
09Tamil Nadu~200K1.01×
10Rajasthan~200K0.99×
11Tripura~10K0.97×
12Karnataka~200K0.95×
13Nagaland~7K0.94×
14Arunachal Pradesh~6K0.92×
15Uttarakhand~40K0.87×
16Manipur~10K0.87×
17Meghalaya~9K0.86×
18Goa~9K0.85×
19Sikkim~4K0.85×
20Mizoram~5K0.78×
21Punjab (region)~100K0.75×
22Haryana~100K0.74×
23Gujarat~200K0.73×
24Odisha~70K0.67×
25Jammu and Kashmir~30K0.59×
26Maharashtra~200K0.44×
27Andhra Pradesh~50K0.40×
28West Bengal~100K0.37×
29Telangana~50K0.35×
Appendix

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Related profiles, rankings and the same audience in other markets.

More Field of study audiences in India

See Social science audiences in other countries

How to read this data

Audience size is the estimated number of people in India who actively search for Social science. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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