Humanities Audience in United States

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Humanities has an estimated audience of 37,451,122 people in United States. 51.8% are female, 48.2% are male, average age 43.4. Top regions: California, Florida, Texas. Top brand affinities: Historic site, Goop, Governor of Michigan, Israel, Wok.

The average Humanities fan in United States is 43.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Historic site, Goop, Governor of Michigan, with strongest over-indexing on Historic site (13.25× the country average). Demographically, the Humanities audience skews balanced with an average age of 43.4, and over-indexes on personality traits such as LGBTQ+ Identity, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic · Subtype: Field of study

Demographics of Humanities fans

Demographic split for Humanities audience in United States
MetricValue
Female51.8%
Male48.2%
Average age43.4
Estimated audience size37,451,122

Audience persona

The typical Humanities fan in United States is balanced, around 43.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Humanities in United States
RegionReachAffinity
California5,738,8851.39×
Florida3,858,2881.52×
Texas3,260,7261.01×
New York2,880,3451.38×
Georgia1,321,1161.15×
Illinois1,317,2051.06×
North Carolina1,114,5970.99×
Pennsylvania1,090,4590.86×
Virginia1,079,8001.18×
Michigan960,9860.98×
New Jersey951,6251×
Ohio909,5700.79×
Washington897,7641.2×
Massachusetts896,4271.21×
Arizona778,7151.02×
Maryland751,5811.17×
Tennessee721,8420.96×
Indiana559,1970.82×
Oklahoma553,6681.33×
Wisconsin550,9070.98×
Louisiana533,1901.1×
Missouri531,8440.88×
Alabama479,2020.92×
Minnesota461,6700.86×
South Carolina459,1440.81×
Colorado456,1180.77×
Connecticut446,3381.19×
Kentucky442,0230.94×
Oregon435,1351.01×
Utah422,7891.26×
Mississippi315,8191.02×
Nevada296,7380.82×
Arkansas247,1670.8×
Kansas242,2530.82×
Iowa229,9820.75×
Washington, District of Columbia182,8341.62×
New Hampshire177,7421.2×
New Mexico169,4030.9×
Idaho167,6750.89×
Hawaii165,6521.03×
Nebraska149,0060.79×
West Virginia133,4650.77×
Rhode Island127,1801.07×
Maine108,5930.81×
Vermont85,0121.29×
Alaska80,5321.01×
Delaware69,6630.67×
Montana68,8530.66×
North Dakota66,1710.86×
South Dakota55,9680.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Humanities audience
BrandAffinityCategory
Historic site13.25×Arts & Culture
Goop13.6×Internet & Social Media
Governor of Michigan15.71×Politics & Society
Israel4.27×Travel & Leisure
Wok11.99×Food & Beverages
Vocal harmony8.19×Music & Radio
Grinch6.82×Movies & TV
Google Home10.66×Technology & Electronics
headspace14.7×Health
Hibachi11.82×Food & Beverages
Grace Slick12.96×Music & Radio
Cherish (group)14.64×Music & Radio
Hipster11.61×Politics & Society
Fairy godmother8.58×Literature
Jeep Wagoneer6.38×Cars & Mobility
No Escape (1994 film)12.14×Movies & TV
El Paso County, Colorado13.83×Travel & Leisure
TV Fanatic11.03×Movies & TV
Guitarist (magazine)11.71×Music & Radio
Kikar HaShabbat16.23×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Humanities audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.41
PatriotismCONSERVATISM1.41
TraditionCONSERVATISM1.33
ExtroversionTHRILL1.28
MindfulnessBALANCE1.26
Community OrientationOPEN1.24

Worldwide distribution

Worldwide audience distribution share by country for Humanities
CountryShare
United States22.5%
Italy5.9%
Brazil5.2%

See Humanities audiences in other countries

More Field of study audiences in United States

Frequently asked questions

How many fans does Humanities have in United States?

Humanities has an estimated audience of 37,451,122 people in United States, concentrated in California and Florida.

What is the gender split and age of Humanities fans?

51.8% of Humanities fans are female, 48.2% are male, with an average age of 43.4 years.

Which brands do Humanities fans like most?

Humanities fans show strongest brand affinity for Historic site (13.25×), Goop (13.6×), and Governor of Michigan (15.71×) over the country average.

Where do Humanities fans live in United States?

Humanities fans in United States are most concentrated in California (reach 5,738,885), Florida (reach 3,858,288), and Texas (reach 3,260,726). These three regions account for the largest share of the active audience.

What other brands do Humanities fans also like?

Beyond Humanities itself, the audience over-indexes on Goop (13.6×), Governor of Michigan (15.71×), Israel (4.27×), and Wok (11.99×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Humanities. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.