A data profile of the people who buy, follow and care about Humanities in Brazil — modelled from more than twelve digital signal sources. Humanities has an estimated audience of 8,607,094 people in Brazil.
Humanities has an estimated audience of 8,607,094 people in Brazil. 55.4% are female, 44.6% are male, average age 41.1. Top brand affinities: MSN, Instagram, Pop music, Nick Offerman, Aubrey Plaza.
Top brand affinities include MSN, Instagram, Pop music, with strongest over-indexing on MSN (2.47× the country average).
Demographically, the Humanities audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Community Orientation, Individualism.
The typical Humanities fan in Brazil is more female, around 41.1 years old, with strong Community Orientation tendencies and a notable affinity for MSN.
The key figures that characterise the Humanities profile in Brazil.
55.4% are female, 44.6% are male, average age 41.1.
| Metric | Value |
|---|---|
| Female | 55.4% |
| Male | 44.6% |
| Average age | 41.1 |
| Estimated audience size | 8,607,094 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 26% |
of the worldwide Humanities audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 22.5% |
| Italy | 5.9% |
| Brazil | 5.2% |
The strongest cross-interests of the Humanities audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Nick Offerman | Movies & TV | 15.27× | ||
| 02 | Aubrey Plaza | Movies & TV | 9.68× | ||
| 03 | Michel Foucault | Literature | 5.63× | ||
| 04 | Hamlet | Literature | 5.42× | ||
| 05 | Maria Bethânia | Music & Radio | 3.22× | ||
| 06 | MSN | News | 2.47× | ||
| 07 | Bossa nova | Music & Radio | 2.34× | ||
| 08 | Petrobras | Cars & Mobility | 2.15× | ||
| 09 | Khan Academy | Business & Career | 2.14× | ||
| 10 | Spanish language | Politics & Society | 2.12× | ||
| 11 | Tom Cruise | Movies & TV | 1.83× | ||
| 12 | Wikipedia | Internet & Social Media | 1.73× | ||
| 13 | Activism | Politics & Society | 1.71× | ||
| 14 | Brad Pitt | Movies & TV | 1.71× | ||
| 15 | Library | Literature | 1.66× | ||
| 16 | Enel | Home & Garden | 1.63× | ||
| 17 | Pop music | Music & Radio | 1.58× | ||
| 18 | Internet & Social Media | 1.55× | |||
| 19 | Michael Jackson | Music & Radio | 1.53× | ||
| 20 | Hip hop music | Music & Radio | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.44× | |
| Individualism | JOY | 1.41× | |
| Patriotism | CONSERVATISM | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.73× | |
| Quality Awareness | PREMIUM | 0.75× | |
| Luxury Orientation | PREMIUM | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Humanities. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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