A data profile of the people who buy, follow and care about Humanities in France — modelled from more than twelve digital signal sources. Humanities has an estimated audience of 4,928,936 people in France.
Humanities has an estimated audience of 4,928,936 people in France. 54.4% are female, 45.6% are male, average age 41.7. Top brand affinities: Love & Sex, Kitchen garden, Christmas Gift, Broadcasting of sports events, Dentistry.
Top brand affinities include Love & Sex, Kitchen garden, Christmas Gift, with strongest over-indexing on Love & Sex (270.12× the country average).
Demographically, the Humanities audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Mindfulness, Career Orientation.
The typical Humanities fan in France is balanced, around 41.7 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Humanities profile in France.
54.4% are female, 45.6% are male, average age 41.7.
| Metric | Value |
|---|---|
| Female | 54.4% |
| Male | 45.6% |
| Average age | 41.7 |
| Estimated audience size | 4,928,936 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 28% |
of the worldwide Humanities audience comes from France.
| Country | Share |
|---|---|
| United States | 22.5% |
| Italy | 5.9% |
| Brazil | 5.2% |
The strongest cross-interests of the Humanities audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 270.12× | ||
| 02 | Selfridges | Shopping | 162.38× | ||
| 03 | Christmas Gift | Kids & Family | 24.13× | ||
| 04 | Heartland (Canadian TV series) | Movies & TV | 20.00× | ||
| 05 | Christmas tree | Kids & Family | 18.17× | ||
| 06 | Broadcasting of sports events | Movies & TV | 16.26× | ||
| 07 | Kitchen garden | Home & Garden | 15.38× | ||
| 08 | Dentistry | Business & Career | 14.71× | ||
| 09 | Zoom lens | Technology & Electronics | 13.25× | ||
| 10 | Girl power | Politics & Society | 11.74× | ||
| 11 | New Testament | Politics & Society | 11.06× | ||
| 12 | Breast Cancer awareness | Health | 10.58× | ||
| 13 | Hormone | Health | 10.41× | ||
| 14 | Red Sea | Travel & Leisure | 8.07× | ||
| 15 | Single-lens reflex camera | Technology & Electronics | 7.92× | ||
| 16 | Improvisation | Music & Radio | 7.74× | ||
| 17 | Sustainable products | Politics & Society | 5.88× | ||
| 18 | Amanda Seyfried | Movies & TV | 4.68× | ||
| 19 | Political science | Business & Career | 3.22× | ||
| 20 | Politics | Politics & Society | 2.05× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.34× | |
| Career Orientation | POWER | 1.64× | |
| Tradition | CONSERVATISM | 1.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.79× | |
| Indulgence | JOY | 0.82× | |
| Family Orientation | CONSERVATISM | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Humanities. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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