A data profile of the people who buy, follow and care about Humanities in Spain — modelled from more than twelve digital signal sources. Humanities has an estimated audience of 5,052,015 people in Spain.
Humanities has an estimated audience of 5,052,015 people in Spain. 56.1% are female, 43.9% are male, average age 46.4. Top brand affinities: Satire, Iberia (airline), WhatsApp, Volunteering, Politics.
Top brand affinities include Satire, Iberia (airline), WhatsApp, with strongest over-indexing on Satire (7.61× the country average).
Demographically, the Humanities audience skews more female with an average age of 46.4, and over-indexes on personality traits such as Community Orientation, Spirituality.
The typical Humanities fan in Spain is more female, around 46.4 years old, with strong Community Orientation tendencies and a notable affinity for Satire.
The key figures that characterise the Humanities profile in Spain.
56.1% are female, 43.9% are male, average age 46.4.
| Metric | Value |
|---|---|
| Female | 56.1% |
| Male | 43.9% |
| Average age | 46.4 |
| Estimated audience size | 5,052,015 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 12% | |
| 30-39 | 18% | |
| 40-49 | 27% | |
| 50+ | 36% |
of the worldwide Humanities audience comes from Spain.
| Country | Share |
|---|---|
| United States | 22.5% |
| Italy | 5.9% |
| Brazil | 5.2% |
The strongest cross-interests of the Humanities audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Satire | Literature | 7.61× | ||
| 02 | New Testament | Politics & Society | 6.38× | ||
| 03 | Museo del Prado | Arts & Culture | 6.01× | ||
| 04 | Rayo Vallecano | Travel & Leisure | 3.90× | ||
| 05 | Betfair | Games | 3.29× | ||
| 06 | Volunteering | Politics & Society | 3.25× | ||
| 07 | Political science | Business & Career | 3.16× | ||
| 08 | Cultural heritage | Politics & Society | 2.82× | ||
| 09 | Refrigerator | Home & Garden | 2.81× | ||
| 10 | Iberia (airline) | Travel & Leisure | 2.57× | ||
| 11 | Internet & Social Media | 2.42× | |||
| 12 | Anthropology | Business & Career | 2.26× | ||
| 13 | Distilled beverage | Food & Beverages | 2.25× | ||
| 14 | FilmAffinity | Movies & TV | 2.10× | ||
| 15 | Caixabank | Business & Career | 2.03× | ||
| 16 | Politics | Politics & Society | 1.92× | ||
| 17 | MSN | News | 1.91× | ||
| 18 | IBEX 35 | Business & Career | 1.87× | ||
| 19 | ABC | Movies & TV | 1.72× | ||
| 20 | Movistar+ | Movies & TV | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.61× | |
| Spirituality | BALANCE | 1.53× | |
| Individualism | JOY | 1.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.81× | |
| Indulgence | JOY | 0.90× | |
| Creativity | OPEN | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Humanities. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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