Humanities Audience in Germany
Humanities has an estimated audience of 5,853,216 people in Germany. 50.5% are female, 49.5% are male, average age 40.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Stradivarius, Israel, KLIX (AM), Urban horticulture, Snow White (Fables).
The average Humanities fan in Germany is 40.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Stradivarius, Israel, KLIX (AM), with strongest over-indexing on Stradivarius (1.97× the country average). Demographically, the Humanities audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Tradition, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic · Subtype: Field of study
Demographics of Humanities fans
| Metric | Value |
|---|---|
| Female | 50.5% |
| Male | 49.5% |
| Average age | 40.5 |
| Estimated audience size | 5,853,216 |
Audience persona
The typical Humanities fan in Germany is balanced, around 40.5 years old, with strong Tradition tendencies and a notable affinity for Stradivarius.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,178,831 | 0.92× |
| Bayern | 816,253 | 0.87× |
| Baden-Württemberg | 747,109 | 0.94× |
| Hessen | 651,235 | 1.46× |
| Berlin | 507,113 | 1.94× |
| Niedersachsen | 462,146 | 0.81× |
| Rheinland-Pfalz | 278,424 | 0.95× |
| Sachsen | 270,356 | 0.94× |
| Schleswig-Holstein | 148,605 | 0.71× |
| Hamburg | 134,174 | 1.01× |
| Brandenburg | 117,273 | 0.65× |
| Thüringen | 117,254 | 0.79× |
| Sachsen-Anhalt | 105,441 | 0.7× |
| Mecklenburg-Vorpommern | 81,608 | 0.73× |
| Saarland | 77,439 | 1.08× |
| Bremen | 75,994 | 1.52× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stradivarius | 1.97× | Shopping |
| Israel | 2.18× | Travel & Leisure |
| KLIX (AM) | 2.7× | Music & Radio |
| Urban horticulture | 1.55× | Home & Garden |
| Snow White (Fables) | 1.67× | Literature |
| Home Delivery | 1.96× | Food & Beverages |
| Esra Erol | 3.79× | Movies & TV |
| Volvo V60 | 2.93× | Cars & Mobility |
| Medieval fantasy | 6.13× | Literature |
| Kodi (software) | 1.57× | Technology & Electronics |
| Keeper (password manager) | 2.19× | Technology & Electronics |
| Coworking | 1.92× | Business & Career |
| FAO Schwarz | 9.51× | Shopping |
| Pantsuit | 2.87× | Fashion & Accessoires |
| Buying a House | 2.49× | Home & Garden |
| Faberlic | 14.72× | Beauty & Wellness |
| Glashütte | 1.74× | Travel & Leisure |
| Phil Campbell (musician) | 2.03× | Music & Radio |
| Kumanovo | 5.06× | Travel & Leisure |
| Zagreb | 1.53× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.39 |
| Indulgence | JOY | 1.37 |
| Sustainability | BALANCE | 1.32 |
| Pet Ownership | JOY | 1.27 |
| Patriotism | CONSERVATISM | 1.24 |
| LGBTQ+ Identity | OPEN | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.5% |
| Italy | 5.9% |
| Brazil | 5.2% |
See Humanities audiences in other countries
More Field of study audiences in Germany
- Music (36,021,786)
- Politics and social issues (25,114,359)
- Architecture (15,753,302)
- Advertising (15,166,229)
- Psychology (15,090,985)
Frequently asked questions
How many fans does Humanities have in Germany?
Humanities has an estimated audience of 5,853,216 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Humanities fans?
50.5% of Humanities fans are female, 49.5% are male, with an average age of 40.5 years.
Which brands do Humanities fans like most?
Humanities fans show strongest brand affinity for Stradivarius (1.97×), Israel (2.18×), and KLIX (AM) (2.7×) over the country average.
Where do Humanities fans live in Germany?
Humanities fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,178,831), Bayern (reach 816,253), and Baden-Württemberg (reach 747,109). These three regions account for the largest share of the active audience.
What other brands do Humanities fans also like?
Beyond Humanities itself, the audience over-indexes on Israel (2.18×), KLIX (AM) (2.7×), Urban horticulture (1.55×), and Snow White (Fables) (1.67×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Humanities. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.