Humanities Audience in Mexico
Humanities has an estimated audience of 5,597,698 people in Mexico. 50.0% are female, 50.0% are male, average age 32.1. Top brand affinities: MSN, Pedro Pascal, Catholic Church, Banana, Sarcasm.
Top brand affinities include MSN, Pedro Pascal, Catholic Church, with strongest over-indexing on MSN (4.3× the country average). Demographically, the Humanities audience skews balanced with an average age of 32.1, and over-indexes on personality traits such as Spirituality, Travelling.
Category: Politics & Society · Type: Topic · Subtype: Field of study
Demographics of Humanities fans
| Metric | Value |
|---|---|
| Female | 50.0% |
| Male | 50.0% |
| Average age | 32.1 |
| Estimated audience size | 5,597,698 |
Audience persona
The typical Humanities fan in Mexico is balanced, around 32.1 years old, with strong Spirituality tendencies and a notable affinity for MSN.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| MSN | 4.3× | News |
| Pedro Pascal | 3.77× | Movies & TV |
| Catholic Church | 3.05× | Politics & Society |
| Banana | 3.07× | Food & Beverages |
| Sarcasm | 3.12× | Politics & Society |
| El País | 3.24× | News |
| Travel agency | 2.83× | Travel & Leisure |
| Game consoles | 2.1× | Technology & Electronics |
| High school | 3.77× | Business & Career |
| Broadcasting of sports events | 3.51× | Movies & TV |
| Freeware | 2.67× | Technology & Electronics |
| Sexology | 3.23× | Kids & Family |
| Dentistry | 2.63× | Business & Career |
| Robert Redford | 4.26× | Movies & TV |
| Papaya | 3.23× | Food & Beverages |
| Wattpad | 2.41× | Internet & Social Media |
| RT (TV network) | 3.09× | Movies & TV |
| Multi-level marketing | 3.24× | Business & Career |
| Pilsner | 3.63× | Food & Beverages |
| Avocado | 2.77× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.45 |
| Travelling | THRILL | 1.38 |
| Urban Lifestyle | OPEN | 1.25 |
| Risk Appetite | THRILL | 1.21 |
| Tradition | CONSERVATISM | 1.15 |
| Extroversion | THRILL | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.5% |
| Italy | 5.9% |
| Brazil | 5.2% |
See Humanities audiences in other countries
More Field of study audiences in Mexico
- Music (17,018,882)
- Politics and social issues (13,247,397)
- Education (12,223,172)
- Psychology (11,795,859)
- Philosophy (11,487,709)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Humanities. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.