Humanities Audience in Italy
Humanities has an estimated audience of 9,800,930 people in Italy. 53.0% are female, 47.0% are male, average age 43.2. Top regions: Lombardy, Lazio, Campania. Top brand affinities: General practitioner, Politics, Dentistry, Wikipedia, Bars.
The average Humanities fan in Italy is 43.2 years old, balanced, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Campania. Top brand affinities include General practitioner, Politics, Dentistry, with strongest over-indexing on General practitioner (3.76× the country average). Demographically, the Humanities audience skews balanced with an average age of 43.2, and over-indexes on personality traits such as Community Orientation, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 19 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic · Subtype: Field of study
Demographics of Humanities fans
| Metric | Value |
|---|---|
| Female | 53.0% |
| Male | 47.0% |
| Average age | 43.2 |
| Estimated audience size | 9,800,930 |
Audience persona
The typical Humanities fan in Italy is balanced, around 43.2 years old, with strong Community Orientation tendencies and a notable affinity for General practitioner.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 1,535,670 | 0.89× |
| Lazio | 1,235,699 | 1.03× |
| Campania | 834,094 | 0.76× |
| Sicilia | 685,665 | 0.81× |
| Emilia-Romagna | 638,333 | 0.8× |
| Veneto | 603,570 | 0.78× |
| Piedmont | 582,700 | 0.8× |
| Tuscany | 504,084 | 0.78× |
| Puglia | 378,652 | 0.56× |
| Marche | 228,269 | 0.93× |
| Calabria | 199,088 | 0.66× |
| Trentino-Alto Adige/Südtirol | 191,299 | 1.03× |
| Liguria | 178,945 | 0.65× |
| Basilicata | 177,868 | 1.99× |
| Umbria | 173,232 | 1.09× |
| Friuli-Venezia Giulia | 168,618 | 0.91× |
| Abruzzo | 159,877 | 0.74× |
| Sardinia | 156,774 | 0.57× |
| Molise | 149,551 | 3.22× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| General practitioner | 3.76× | Health |
| Politics | 1.61× | Politics & Society |
| Dentistry | 3.03× | Business & Career |
| Wikipedia | 2.14× | Internet & Social Media |
| Bars | 1.55× | Travel & Leisure |
| Library | 3.1× | Literature |
| Meat | 1.75× | Food & Beverages |
| Mediaset | 2.11× | Technology & Electronics |
| Doctor of Medicine | 2.98× | Business & Career |
| Satire | 2.63× | Literature |
| Instant messaging | 1.76× | Internet & Social Media |
| Google Maps | 1.55× | Internet & Social Media |
| Rose | 2.92× | Home & Garden |
| Musical theatre | 1.76× | Movies & TV |
| New Testament | 3.53× | Politics & Society |
| Volunteering | 1.5× | Politics & Society |
| Charity and causes | 1.75× | Business & Career |
| Milk | 1.56× | Food & Beverages |
| Sophia Loren | 2.5× | Movies & TV |
| Fairy tale | 1.87× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.36 |
| Mindfulness | BALANCE | 1.11 |
| Extroversion | THRILL | 1.09 |
| Travelling | THRILL | 1.07 |
| Sustainability | BALANCE | 1.04 |
| Urban Lifestyle | OPEN | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.5% |
| Italy | 5.9% |
| Brazil | 5.2% |
See Humanities audiences in other countries
More Field of study audiences in Italy
- Music (40,110,040)
- Politics and social issues (32,887,575)
- Psychology (23,209,829)
- Philosophy (23,149,976)
- Architecture (22,238,215)
Frequently asked questions
How many fans does Humanities have in Italy?
Humanities has an estimated audience of 9,800,930 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of Humanities fans?
53.0% of Humanities fans are female, 47.0% are male, with an average age of 43.2 years.
Which brands do Humanities fans like most?
Humanities fans show strongest brand affinity for General practitioner (3.76×), Politics (1.61×), and Dentistry (3.03×) over the country average.
Where do Humanities fans live in Italy?
Humanities fans in Italy are most concentrated in Lombardy (reach 1,535,670), Lazio (reach 1,235,699), and Campania (reach 834,094). These three regions account for the largest share of the active audience.
What other brands do Humanities fans also like?
Beyond Humanities itself, the audience over-indexes on Politics (1.61×), Dentistry (3.03×), Wikipedia (2.14×), and Bars (1.55×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Humanities. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.