A data profile of the people who buy, follow and care about Humanities in India — modelled from more than twelve digital signal sources. Humanities has an estimated audience of 7,449,985 people in India.
Humanities has an estimated audience of 7,449,985 people in India. 21.4% are female, 78.6% are male, average age 33.0. Top brand affinities: Political science, Psychology, Anthropology, Videography, Instant messaging.
Top brand affinities include Political science, Psychology, Anthropology, with strongest over-indexing on Political science (7.44× the country average).
Demographically, the Humanities audience skews more male with an average age of 33.0, and over-indexes on personality traits such as Mindfulness, Community Orientation.
The typical Humanities fan in India is more male, around 33.0 years old, with strong Mindfulness tendencies and a notable affinity for Political science.
The key figures that characterise the Humanities profile in India.
21.4% are female, 78.6% are male, average age 33.0.
| Metric | Value |
|---|---|
| Female | 21.4% |
| Male | 78.6% |
| Average age | 33.0 |
| Estimated audience size | 7,449,985 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 29% | |
| 30-39 | 19% | |
| 40-49 | 12% | |
| 50+ | 9% |
of the worldwide Humanities audience comes from India.
| Country | Share |
|---|---|
| United States | 22.5% |
| Italy | 5.9% |
| Brazil | 5.2% |
The strongest cross-interests of the Humanities audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Political science | Business & Career | 7.44× | ||
| 02 | 3D modeling | Technology & Electronics | 4.28× | ||
| 03 | Anthropology | Business & Career | 3.98× | ||
| 04 | Democracy | Politics & Society | 3.24× | ||
| 05 | Macau | Travel & Leisure | 2.89× | ||
| 06 | Real property | Home & Garden | 2.80× | ||
| 07 | Videography | Internet & Social Media | 2.74× | ||
| 08 | Psychology | Business & Career | 2.56× | ||
| 09 | Non-governmental organization | Politics & Society | 2.56× | ||
| 10 | GitHub | Internet & Social Media | 2.40× | ||
| 11 | Coursera | Business & Career | 2.32× | ||
| 12 | Wattpad | Internet & Social Media | 2.25× | ||
| 13 | Hindustan | Politics & Society | 2.17× | ||
| 14 | Crossword | Games | 2.13× | ||
| 15 | Wikipedia | Internet & Social Media | 2.07× | ||
| 16 | Young's | Food & Beverages | 1.99× | ||
| 17 | University | Business & Career | 1.87× | ||
| 18 | Volunteering | Politics & Society | 1.81× | ||
| 19 | Himalayas | Travel & Leisure | 1.75× | ||
| 20 | Instant messaging | Internet & Social Media | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.81× | |
| Community Orientation | OPEN | 1.70× | |
| Extroversion | THRILL | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.54× | |
| Social Media Usage | JOY | 0.64× | |
| Tradition | CONSERVATISM | 0.68× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Humanities. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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