A data profile of the people who buy, follow and care about Democracy in India — modelled from more than twelve digital signal sources. Democracy has an estimated audience of 4,003,225 people in India.
The average Democracy fan in India is 34.9 years old, more male, and lives primarily in Uttar Pradesh.
The audience is concentrated in Uttar Pradesh, Maharashtra, Bihar.
Top brand affinities include Marathi language, Political party, Modernity, with strongest over-indexing on Marathi language (3.62× the country average).
Demographically, the Democracy audience skews more male with an average age of 34.9, and over-indexes on personality traits such as Community Orientation, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Democracy fan in India is more male, around 34.9 years old, with strong Community Orientation tendencies and a notable affinity for Marathi language.
The key figures that characterise the Democracy profile in India.
18.5% are female, 81.5% are male, average age 34.9.
| Metric | Value |
|---|---|
| Female | 18.5% |
| Male | 81.5% |
| Average age | 34.9 |
| Estimated audience size | 4,003,225 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 29% | |
| 30-39 | 21% | |
| 40-49 | 14% | |
| 50+ | 11% |
of the worldwide Democracy audience comes from India.
| Country | Share |
|---|---|
| United States | 29.0% |
| India | 5.0% |
| Brazil | 4.7% |
Where the Democracy audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Arunachal Pradesh | ~4K | 1.79× | |
| 02 | Meghalaya | ~6K | 1.46× | |
| 03 | Tripura | ~8K | 1.42× | |
| 04 | Nagaland | ~4K | 1.38× | |
| 05 | Jammu and Kashmir | ~20K | 1.26× | |
| 06 | Assam | ~50K | 1.20× | |
| 07 | Jharkhand | ~40K | 1.17× | |
| 08 | Bihar | ~90K | 1.15× | |
| 09 | Madhya Pradesh | ~80K | 1.06× | |
| 10 | Manipur | ~5K | 1.06× | |
| 11 | Uttarakhand | ~20K | 1.04× | |
| 12 | Sikkim | ~2K | 1.03× | |
| 13 | Chhattisgarh | ~30K | 0.98× | |
| 14 | Mizoram | ~3K | 0.98× | |
| 15 | Uttar Pradesh | ~200K | 0.96× | |
| 16 | Punjab (region) | ~50K | 0.93× | |
| 17 | Odisha | ~40K | 0.91× | |
| 18 | Himachal Pradesh | ~10K | 0.91× | |
| 19 | Haryana | ~50K | 0.88× | |
| 20 | Telangana | ~50K | 0.82× | |
| 21 | Tamil Nadu | ~80K | 0.80× | |
| 22 | Rajasthan | ~70K | 0.74× | |
| 23 | Andhra Pradesh | ~40K | 0.74× | |
| 24 | Karnataka | ~70K | 0.73× | |
| 25 | Maharashtra | ~100K | 0.70× | |
| 26 | Kerala | ~40K | 0.68× | |
| 27 | Goa | ~3K | 0.67× | |
| 28 | West Bengal | ~80K | 0.64× | |
| 29 | Gujarat | ~60K | 0.55× |
The strongest cross-interests of the Democracy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Modernity | Arts & Culture | 4.53× | ||
| 02 | Election | Politics & Society | 3.71× | ||
| 03 | Marathi language | Politics & Society | 3.62× | ||
| 04 | Political science | Business & Career | 3.49× | ||
| 05 | Political party | Politics & Society | 3.36× | ||
| 06 | Humanities | Politics & Society | 3.24× | ||
| 07 | Activism | Politics & Society | 3.04× | ||
| 08 | Sanskrit | Politics & Society | 2.09× | ||
| 09 | Communication | Technology & Electronics | 1.96× | ||
| 10 | Politics | Politics & Society | 1.95× | ||
| 11 | States and union territories of India | Travel & Leisure | 1.91× | ||
| 12 | Education | Business & Career | 1.60× | ||
| 13 | News broadcasting | Business & Career | 1.57× | ||
| 14 | Current events | Arts & Culture | 1.55× | ||
| 15 | Comedy movies | Movies & TV | 1.55× | ||
| 16 | Social media | Business & Career | 1.53× | ||
| 17 | Politics and social issues | Politics & Society | 1.53× | ||
| 18 | Cooking | Food & Beverages | 1.53× | ||
| 19 | Photography | Arts & Culture | 1.51× | ||
| 20 | FIFA World Cup | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.95× | |
| Patriotism | CONSERVATISM | 1.62× | |
| Mindfulness | BALANCE | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.81× | |
| Quality Awareness | PREMIUM | 0.86× | |
| Urban Lifestyle | OPEN | 0.88× |
Democracy has an estimated audience of 4,003,225 people in India, concentrated in Uttar Pradesh and Maharashtra.
18.5% of Democracy fans are female, 81.5% are male, with an average age of 34.9 years.
Democracy fans show strongest brand affinity for Marathi language (3.62×), Political party (3.36×), and Modernity (4.53×) over the country average.
Democracy fans in India are most concentrated in Uttar Pradesh (reach ~200K), Maharashtra (reach ~100K), and Bihar (reach ~90K). These three regions account for the largest share of the active audience.
Beyond Democracy itself, the audience over-indexes on Political party (3.36×), Modernity (4.53×), Election (3.71×), and Current events (1.55×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Democracy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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