Democracy Audience in Germany
Democracy has an estimated audience of 2,637,190 people in Germany. 44.2% are female, 55.8% are male, average age 44.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Political party, Tagesschau, Political science, Borussia Dortmund, Activism.
The average Democracy fan in Germany is 44.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Political party, Tagesschau, Political science, with strongest over-indexing on Political party (4.62× the country average). Demographically, the Democracy audience skews more male with an average age of 44.1, and over-indexes on personality traits such as Pet Ownership, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic · Subtype: Video game
Demographics of Democracy fans
| Metric | Value |
|---|---|
| Female | 44.2% |
| Male | 55.8% |
| Average age | 44.1 |
| Estimated audience size | 2,637,190 |
Audience persona
The typical Democracy fan in Germany is more male, around 44.1 years old, with strong Pet Ownership tendencies and a notable affinity for Political party.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 617,824 | 1.07× |
| Bayern | 347,991 | 0.82× |
| Baden-Württemberg | 342,175 | 0.95× |
| Niedersachsen | 288,702 | 1.13× |
| Hessen | 199,987 | 1× |
| Sachsen | 140,855 | 1.09× |
| Berlin | 130,913 | 1.11× |
| Rheinland-Pfalz | 129,695 | 0.98× |
| Schleswig-Holstein | 93,046 | 0.98× |
| Brandenburg | 92,878 | 1.14× |
| Thüringen | 72,202 | 1.07× |
| Sachsen-Anhalt | 63,294 | 0.93× |
| Hamburg | 57,356 | 0.96× |
| Mecklenburg-Vorpommern | 49,730 | 0.99× |
| Saarland | 25,417 | 0.78× |
| Bremen | 22,566 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Political party | 4.62× | Politics & Society |
| Tagesschau | 2.17× | Movies & TV |
| Political science | 5.03× | Business & Career |
| Borussia Dortmund | 1.57× | Sports |
| Activism | 4.59× | Politics & Society |
| Social change | 4.94× | Politics & Society |
| Politics and social issues | 1.89× | Politics & Society |
| Politics | 2.41× | Politics & Society |
| Social movement | 4.58× | Politics & Society |
| Wikipedia | 2.27× | Internet & Social Media |
| ZDF | 2.43× | Movies & TV |
| Legislature | 7.49× | Politics & Society |
| FIFA World Cup | 1.78× | Sports |
| 1.55× | Internet & Social Media | |
| Tichys Einblick | 4.06× | Politics & Society |
| Spiegel Online | 1.79× | News |
| YouTube | 1.6× | Movies & TV |
| Humanities | 3.13× | Politics & Society |
| History | 2.19× | Literature |
| Animal rights | 3.08× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.56 |
| Community Orientation | OPEN | 1.42 |
| Early Adopter Mentality | POWER | 1.4 |
| Tradition | CONSERVATISM | 1.36 |
| Sustainability | BALANCE | 1.35 |
| Spirituality | BALANCE | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.1% |
| India | 5.0% |
| Brazil | 4.7% |
See Democracy audiences in other countries
More Video game audiences in Germany
- Breaking news (10,473,628)
- Motorcycle club (4,627,357)
- World of Warcraft (4,431,017)
- EA Sports FC (4,149,636)
- Beetlejuice (3,967,022)
Frequently asked questions
How many fans does Democracy have in Germany?
Democracy has an estimated audience of 2,637,190 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Democracy fans?
44.2% of Democracy fans are female, 55.8% are male, with an average age of 44.1 years.
Which brands do Democracy fans like most?
Democracy fans show strongest brand affinity for Political party (4.62×), Tagesschau (2.17×), and Political science (5.03×) over the country average.
Where do Democracy fans live in Germany?
Democracy fans in Germany are most concentrated in Nordrhein-Westfalen (reach 617,824), Bayern (reach 347,991), and Baden-Württemberg (reach 342,175). These three regions account for the largest share of the active audience.
What other brands do Democracy fans also like?
Beyond Democracy itself, the audience over-indexes on Tagesschau (2.17×), Political science (5.03×), Borussia Dortmund (1.57×), and Activism (4.59×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Democracy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.