A data profile of the people who buy, follow and care about Himalayas in India — modelled from more than twelve digital signal sources. Himalayas has an estimated audience of 8,314,916 people in India.
The average Himalayas fan in India is 32.9 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, Karnataka.
Top brand affinities include Bhutan, Asia, Sanskrit, with strongest over-indexing on Bhutan (6.12× the country average).
Demographically, the Himalayas audience skews more male with an average age of 32.9, and over-indexes on personality traits such as Mindfulness, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Himalayas fan in India is more male, around 32.9 years old, with strong Mindfulness tendencies and a notable affinity for Bhutan.
The key figures that characterise the Himalayas profile in India.
25.0% are female, 75.0% are male, average age 32.9.
| Metric | Value |
|---|---|
| Female | 25.0% |
| Male | 75.0% |
| Average age | 32.9 |
| Estimated audience size | 8,314,916 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 28% | |
| 30-39 | 19% | |
| 40-49 | 12% | |
| 50+ | 9% |
of the worldwide Himalayas audience comes from India.
| Country | Share |
|---|---|
| India | 29.8% |
| United States | 12.5% |
| United Kingdom | 4.0% |
Where the Himalayas audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Uttarakhand | ~60K | 1.59× | |
| 02 | Assam | ~100K | 1.54× | |
| 03 | Manipur | ~10K | 1.40× | |
| 04 | Sikkim | ~5K | 1.40× | |
| 05 | Arunachal Pradesh | ~7K | 1.32× | |
| 06 | Himachal Pradesh | ~40K | 1.27× | |
| 07 | Kerala | ~200K | 1.21× | |
| 08 | Karnataka | ~200K | 1.17× | |
| 09 | Telangana | ~100K | 1.16× | |
| 10 | Tripura | ~10K | 1.12× | |
| 11 | Goa | ~9K | 1.06× | |
| 12 | Meghalaya | ~9K | 1.05× | |
| 13 | Tamil Nadu | ~200K | 0.98× | |
| 14 | Andhra Pradesh | ~100K | 0.95× | |
| 15 | Jharkhand | ~60K | 0.90× | |
| 16 | West Bengal | ~200K | 0.88× | |
| 17 | Bihar | ~100K | 0.86× | |
| 18 | Madhya Pradesh | ~100K | 0.82× | |
| 19 | Nagaland | ~5K | 0.81× | |
| 20 | Maharashtra | ~300K | 0.79× | |
| 21 | Odisha | ~70K | 0.77× | |
| 22 | Mizoram | ~4K | 0.77× | |
| 23 | Uttar Pradesh | ~300K | 0.76× | |
| 24 | Chhattisgarh | ~40K | 0.76× | |
| 25 | Gujarat | ~200K | 0.74× | |
| 26 | Jammu and Kashmir | ~30K | 0.74× | |
| 27 | Rajasthan | ~100K | 0.72× | |
| 28 | Haryana | ~80K | 0.72× | |
| 29 | Punjab (region) | ~80K | 0.69× |
The strongest cross-interests of the Himalayas audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Nepali language | Politics & Society | 6.25× | ||
| 02 | Bhutan | Travel & Leisure | 6.12× | ||
| 03 | Mount Everest | Travel & Leisure | 4.88× | ||
| 04 | Nepal | Travel & Leisure | 2.43× | ||
| 05 | Asia | Travel & Leisure | 2.35× | ||
| 06 | Sanskrit | Politics & Society | 2.30× | ||
| 07 | North India | Travel & Leisure | 2.27× | ||
| 08 | States and union territories of India | Travel & Leisure | 2.00× | ||
| 09 | South Asia | Travel & Leisure | 1.98× | ||
| 10 | Indian subcontinent | Travel & Leisure | 1.98× | ||
| 11 | Medicine | Business & Career | 1.78× | ||
| 12 | Happiness | Health | 1.75× | ||
| 13 | Nature | Home & Garden | 1.73× | ||
| 14 | Politics | Politics & Society | 1.66× | ||
| 15 | Broadcasting | Movies & TV | 1.64× | ||
| 16 | Music videos | Music & Radio | 1.55× | ||
| 17 | Dance | Business & Career | 1.55× | ||
| 18 | Culture | Literature | 1.53× | ||
| 19 | Photography | Arts & Culture | 1.50× | ||
| 20 | Comedy movies | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.87× | |
| Extroversion | THRILL | 1.48× | |
| Patriotism | CONSERVATISM | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.98× | |
| Luxury Orientation | PREMIUM | 0.99× | |
| Social Media Usage | JOY | 1.00× |
Himalayas has an estimated audience of 8,314,916 people in India, concentrated in Maharashtra and Uttar Pradesh.
25.0% of Himalayas fans are female, 75.0% are male, with an average age of 32.9 years.
Himalayas fans show strongest brand affinity for Bhutan (6.12×), Asia (2.35×), and Sanskrit (2.3×) over the country average.
Himalayas fans in India are most concentrated in Maharashtra (reach ~300K), Uttar Pradesh (reach ~300K), and Karnataka (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Himalayas itself, the audience over-indexes on Asia (2.35×), Sanskrit (2.3×), States and union territories of India (2×), and Nepal (2.43×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Himalayas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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