Rascasse Audience Intelligence

Bhutan Audience in India

A data profile of the people who buy, follow and care about Bhutan in India — modelled from more than twelve digital signal sources. Bhutan has an estimated audience of 2,751,559 people in India.

#34among Country in India#125among POI in India#177in Travel & Leisure

Bhutan has an estimated audience of 2,751,559 people in India. 24.5% are female, 75.5% are male, average age 32.2. Top brand affinities: Slovenia, Himalayas, Mongolia, Tibet, Mount Everest.

Top brand affinities include Slovenia, Himalayas, Mongolia, with strongest over-indexing on Slovenia (55.52× the country average).

Demographically, the Bhutan audience skews more male with an average age of 32.2, and over-indexes on personality traits such as Mindfulness, Sports Activity.

The typical Bhutan fan in India is more male, around 32.2 years old, with strong Mindfulness tendencies and a notable affinity for Slovenia.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Bhutan profile in India.

Audience size
2.8M
in India
Gender
24.5%♀
75.5% male
Age
32.2
average years
Country rank
#2211
POI in India
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bhutan fans

24.5% are female, 75.5% are male, average age 32.2.

Fig. 02

Gender split

24.5%
Female
75.5%
Male
Demographic split for Bhutan audience in India
MetricValue
Female24.5%
Male75.5%
Average age32.2
Estimated audience size2,751,559
Fig. 03

Age distribution

Ø 32.2
average years
Age distribution of the Bhutan audience in India
Age bracketShare%
16-1934%
20-2928%
30-3917%
40-4911%
50+9%
Fig. 04

Worldwide distribution

35.8%

of the worldwide Bhutan audience comes from India.

Worldwide audience distribution share by country for Bhutan
CountryShare
India35.8%
Nepal9.7%
Denmark5.5%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bhutan audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bhutan audience
#·InterestCategoryAffinity×
01SloveniaTravel & Leisure55.52×
02MongoliaTravel & Leisure14.92×
03SriLankan AirlinesTravel & Leisure13.16×
04HungaryTravel & Leisure11.36×
05VietnamTravel & Leisure6.81×
06DarjeelingTravel & Leisure6.35×
07HimalayasTravel & Leisure6.12×
08TibetTravel & Leisure5.93×
09Mount EverestTravel & Leisure5.59×
10MonarchyPolitics & Society4.92×
11MaldivesTravel & Leisure3.59×
12MacauTravel & Leisure3.50×
13TaiwanTravel & Leisure2.85×
14LodgingTravel & Leisure2.81×
15SingaporeTravel & Leisure2.80×
16KashmirFashion & Accessoires2.58×
17CrosswordGames2.34×
18VideographyInternet & Social Media2.24×
19AnthropologyBusiness & Career2.22×
20WikipediaInternet & Social Media2.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bhutan audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bhutan audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.49×
Sports ActivityPOWER1.41×
Risk AppetiteTHRILL1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bhutan audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.75×
Healthy LifestyleBALANCE0.76×
Early Adopter MentalityPOWER0.78×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in India who actively search for Bhutan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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