Bhutan Audience in United States
Bhutan has an estimated audience of 336,342 people in United States. 50.6% are female, 49.4% are male, average age 42.3. Top regions: California, New York, Texas. Top brand affinities: EShakti, Bank account, Gustavo Santaolalla, Step aerobics, Urban Outfitters.
The average Bhutan fan in United States is 42.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include EShakti, Bank account, Gustavo Santaolalla, with strongest over-indexing on EShakti (18.03× the country average). Demographically, the Bhutan audience skews balanced with an average age of 42.3, and over-indexes on personality traits such as Travelling, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of Bhutan fans
| Metric | Value |
|---|---|
| Female | 50.6% |
| Male | 49.4% |
| Average age | 42.3 |
| Estimated audience size | 336,342 |
Audience persona
The typical Bhutan fan in United States is balanced, around 42.3 years old, with strong Travelling tendencies and a notable affinity for EShakti.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 46,620 | 1.26× |
| New York | 28,185 | 1.5× |
| Texas | 27,089 | 0.94× |
| Florida | 20,520 | 0.9× |
| Pennsylvania | 12,817 | 1.13× |
| Illinois | 11,745 | 1.05× |
| Virginia | 10,344 | 1.26× |
| Massachusetts | 10,261 | 1.55× |
| Ohio | 9,959 | 0.96× |
| New Jersey | 9,892 | 1.16× |
| Georgia | 9,609 | 0.93× |
| Washington | 9,557 | 1.42× |
| North Carolina | 9,293 | 0.92× |
| Michigan | 7,668 | 0.87× |
| Colorado | 7,253 | 1.37× |
| Maryland | 6,104 | 1.06× |
| Arizona | 6,022 | 0.88× |
| Minnesota | 5,495 | 1.14× |
| Tennessee | 5,223 | 0.77× |
| Oregon | 4,816 | 1.25× |
| Wisconsin | 4,736 | 0.94× |
| Indiana | 4,718 | 0.77× |
| Missouri | 4,461 | 0.82× |
| Connecticut | 4,230 | 1.25× |
| South Carolina | 3,667 | 0.72× |
| Utah | 3,401 | 1.13× |
| Kentucky | 3,283 | 0.78× |
| Louisiana | 2,729 | 0.63× |
| Alabama | 2,649 | 0.56× |
| Nevada | 2,648 | 0.81× |
| Oklahoma | 2,618 | 0.7× |
| Kansas | 2,255 | 0.85× |
| Iowa | 2,251 | 0.81× |
| Hawaii | 2,111 | 1.46× |
| Washington, District of Columbia | 2,017 | 1.99× |
| Arkansas | 1,904 | 0.69× |
| Idaho | 1,634 | 0.97× |
| New Hampshire | 1,507 | 1.14× |
| New Mexico | 1,416 | 0.84× |
| Mississippi | 1,372 | 0.5× |
| Maine | 1,364 | 1.13× |
| Nebraska | 1,363 | 0.81× |
| Rhode Island | 1,069 | 1× |
| Montana | 1,057 | 1.13× |
| West Virginia | 958 | 0.61× |
| Vermont | 918 | 1.56× |
| Delaware | 740 | 0.8× |
| Alaska | 720 | 1× |
| South Dakota | 561 | 0.72× |
| North Dakota | 524 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| EShakti | 18.03× | Shopping |
| Bank account | 3.66× | Business & Career |
| Gustavo Santaolalla | 53.2× | Music & Radio |
| Step aerobics | 19.69× | Sports |
| Urban Outfitters | 2.16× | Shopping |
| Cam Ward | 3.99× | Sports |
| Israel | 2.16× | Travel & Leisure |
| Nationality | 2.13× | Politics & Society |
| Electrolyte | 4.31× | Health |
| Nebraska Cornhuskers football | 2.98× | Sports |
| Hobe Sound, Florida | 22.87× | Travel & Leisure |
| Voter registration | 3.72× | Politics & Society |
| Laneige | 3.86× | Beauty & Wellness |
| Historic site | 2.5× | Arts & Culture |
| UK garage | 3.18× | Music & Radio |
| Mangaka | 2.44× | Literature |
| Urban horticulture | 1.98× | Home & Garden |
| Jesse Plemons | 1.83× | Movies & TV |
| Keegan Bradley | 3.89× | Sports |
| Home staging | 2.66× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.97 |
| Risk Appetite | THRILL | 1.92 |
| Patriotism | CONSERVATISM | 1.8 |
| Mindfulness | BALANCE | 1.64 |
| Spirituality | BALANCE | 1.54 |
| Quality Awareness | PREMIUM | 1.5 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 35.2% |
| Nepal | 9.6% |
| Denmark | 5.4% |
See Bhutan audiences in other countries
More Country audiences in United States
- United States (134,384,245)
- Mexico (48,716,375)
- Australia (45,480,148)
- Canada (41,667,301)
- United Kingdom (29,060,621)
Frequently asked questions
How many fans does Bhutan have in United States?
Bhutan has an estimated audience of 336,342 people in United States, concentrated in California and New York.
What is the gender split and age of Bhutan fans?
50.6% of Bhutan fans are female, 49.4% are male, with an average age of 42.3 years.
Which brands do Bhutan fans like most?
Bhutan fans show strongest brand affinity for EShakti (18.03×), Bank account (3.66×), and Gustavo Santaolalla (53.2×) over the country average.
Where do Bhutan fans live in United States?
Bhutan fans in United States are most concentrated in California (reach 46,620), New York (reach 28,185), and Texas (reach 27,089). These three regions account for the largest share of the active audience.
What other brands do Bhutan fans also like?
Beyond Bhutan itself, the audience over-indexes on Bank account (3.66×), Gustavo Santaolalla (53.2×), Step aerobics (19.69×), and Urban Outfitters (2.16×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Bhutan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.