Rascasse Audience Intelligence

Bhutan Audience in United States

A data profile of the people who buy, follow and care about Bhutan in United States — modelled from more than twelve digital signal sources. Bhutan has an estimated audience of 336,342 people in United States.

#194among Country in United States#5241among POI in United States#3763in Travel & Leisure

The average Bhutan fan in United States is 42.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Sharon Osbourne, Meg Ryan, Dennis Quaid, with strongest over-indexing on Sharon Osbourne (19× the country average).

Demographically, the Bhutan audience skews balanced with an average age of 42.3, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bhutan fan in United States is balanced, around 42.3 years old, with strong Patriotism tendencies and a notable affinity for Sharon Osbourne.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bhutan profile in United States.

Audience size
336K
in United States
Gender
50.6%♀
49.4% male
Age
42.3
average years
Country rank
#45565
POI in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bhutan fans

50.6% are female, 49.4% are male, average age 42.3.

Fig. 02

Gender split

50.6%
Female
49.4%
Male
Demographic split for Bhutan audience in United States
MetricValue
Female50.6%
Male49.4%
Average age42.3
Estimated audience size336,342
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the Bhutan audience in United States
Age bracketShare%
16-1914%
20-2917%
30-3919%
40-4922%
50+28%
Fig. 04

Worldwide distribution

4.3%

of the worldwide Bhutan audience comes from United States.

Worldwide audience distribution share by country for Bhutan
CountryShare
India35.1%
Nepal9.6%
Denmark5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bhutan audience in United States is strongest.

Fig. 05

Top regions by affinity

Bhutan fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~2K1.82×
02Vermont<1K1.51×
03Massachusetts~10K1.45×
04Hawaii~2K1.45×
05New York~30K1.38×
06Washington~9K1.36×
07Colorado~7K1.28×
08Oregon~5K1.20×
09Connecticut~4K1.20×
10Virginia~10K1.19×
11California~40K1.18×
12Maine~1K1.17×
13Alaska<1K1.17×
14New Hampshire~2K1.16×
15Montana~1K1.15×
16Utah~3K1.14×
17Pennsylvania~10K1.11×
18Minnesota~5K1.11×
19New Jersey~9K1.10×
20Maryland~6K1.06×
21Illinois~10K0.99×
22Idaho~2K0.99×
23Rhode Island~1K0.99×
24Ohio~10K0.96×
25Texas~30K0.95×
26North Carolina~9K0.92×
27Wisconsin~5K0.92×
28Georgia~9K0.91×
29North Dakota<1K0.90×
30Florida~20K0.88×
31Nebraska~1K0.88×
32Arizona~6K0.86×
33Kansas~2K0.86×
34Michigan~7K0.84×
35Delaware<1K0.84×
36South Dakota<1K0.84×
37Iowa~2K0.83×
38New Mexico~1K0.83×
39Kentucky~3K0.82×
40Indiana~5K0.81×
41Missouri~4K0.81×
42Nevada~3K0.81×
43South Carolina~4K0.79×
44Tennessee~5K0.77×
45Oklahoma~3K0.76×
46Arkansas~2K0.73×
47West Virginia~1K0.71×
48Louisiana~3K0.68×
49Alabama~3K0.62×
50Mississippi~2K0.58×
Fig. 06

Affinity by region

Affinity by region — Bhutan, United States
0.58×1.00×1.82×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bhutan audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bhutan audience
#·InterestCategoryAffinity×
01Serbian SuperLigaSports61.19×
02China DailyNews26.20×
03Michelle MonaghanMovies & TV20.00×
04John MalkovichMovies & TV20.00×
05Chiwetel EjioforMovies & TV19.59×
06Sharon OsbourneMovies & TV19.00×
07Mount EverestTravel & Leisure18.29×
08Meg RyanMovies & TV16.74×
09Dennis QuaidMovies & TV15.35×
10HimalayasTravel & Leisure14.11×
11Cricket World CupSports12.70×
12NDTVMovies & TV12.17×
13TibetTravel & Leisure10.34×
14Sri LankaTravel & Leisure9.74×
15Josh DuhamelFashion & Accessoires7.91×
16MaldivesTravel & Leisure7.01×
17HinduismPolitics & Society6.60×
18BuddhismHealth5.10×
19WalkingSports3.24×
20Planet FitnessSports1.84×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bhutan audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bhutan audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.01×
SpiritualityBALANCE2.00×
TravellingTHRILL1.94×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bhutan audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.81×
CreativityOPEN0.99×
Luxury OrientationPREMIUM0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bhutan have in United States?

Bhutan has an estimated audience of 336,342 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Bhutan fans?

50.6% of Bhutan fans are female, 49.4% are male, with an average age of 42.3 years.

03

Which brands do Bhutan fans like most?

Bhutan fans show strongest brand affinity for Sharon Osbourne (19×), Meg Ryan (16.74×), and Dennis Quaid (15.35×) over the country average.

04

Where do Bhutan fans live in United States?

Bhutan fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Bhutan fans also like?

Beyond Bhutan itself, the audience over-indexes on Meg Ryan (16.74×), Dennis Quaid (15.35×), Michelle Monaghan (20×), and John Malkovich (20×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

More Country audiences in United States

See Bhutan audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bhutan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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