China Daily Audience in United States

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China Daily has an estimated audience of 480,739 people in United States. 51.5% are female, 48.5% are male, average age 42.4. Top regions: California, New York, Texas. Top brand affinities: Beijing, Qin dynasty, Xi Jinping, Politics of China, Macau.

The average China Daily fan in United States is 42.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Beijing, Qin dynasty, Xi Jinping, with strongest over-indexing on Beijing (31.21× the country average). Demographically, the China Daily audience skews balanced with an average age of 42.4, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

Demographics of China Daily fans

Demographic split for China Daily audience in United States
MetricValue
Female51.5%
Male48.5%
Average age42.4
Estimated audience size480,739

Audience persona

The typical China Daily fan in United States is balanced, around 42.4 years old, with strong Patriotism tendencies and a notable affinity for Beijing.

Top regions in United States

Top regions ranked by reach for China Daily in United States
RegionReachAffinity
California155,8552.95×
New York42,5241.58×
Texas25,9310.63×
Maryland17,3252.1×
Florida17,0390.52×
Washington16,0391.66×
Virginia15,3511.31×
Washington, District of Columbia11,7368.12×
Massachusetts11,0031.16×
Illinois10,7420.67×
Georgia9,8450.66×
Arizona9,4260.96×
Ohio9,2150.62×
Pennsylvania8,8280.55×
New Jersey8,7180.71×
Wisconsin7,3831.02×
Oregon6,8051.23×
North Carolina6,3930.44×
Nevada6,1101.31×
Michigan5,2540.42×
Missouri4,3800.57×
Kansas4,0701.07×
Colorado3,9270.52×
South Dakota3,1952.87×
Minnesota3,1870.46×
Indiana3,1660.36×
Connecticut2,9180.61×
Rhode Island2,8821.88×
Tennessee2,8050.29×
Louisiana2,4250.39×
Utah2,1520.5×
South Carolina2,1350.3×
Kentucky2,1300.35×
Hawaii2,0731×
Iowa1,8890.48×
Alabama1,7670.26×
Oklahoma1,5460.29×
Mississippi1,4230.36×
Arkansas1,2640.32×
Nebraska1,2640.52×
West Virginia1,1750.52×
Alaska1,1721.14×
New Hampshire1,1290.6×
Montana1,1070.83×
Idaho1,0850.45×
Vermont1,0731.27×
Wyoming1,0301.44×
New Mexico1,0220.42×
Maine1,0120.59×
North Dakota9820.99×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for China Daily audience
BrandAffinityCategory
Beijing31.21×Travel & Leisure
Qin dynasty44.08×Politics & Society
Xi Jinping28.36×Politics & Society
Politics of China52.64×Politics & Society
Macau19.69×Travel & Leisure
East Asia11.29×Travel & Leisure
President of the People's Republic of China32.42×Politics & Society
Wikipedia6.01×Internet & Social Media
Chinese culture15.83×Politics & Society
Shanghai23.23×Travel & Leisure
Ryan Williams24.83×Sports
Mainland China24.36×Travel & Leisure
Papua New Guinea11.89×Travel & Leisure
Taiwan11.15×Travel & Leisure
Pinyin26.8×Literature
Economy of China42.39×Politics & Society
China7.38×Travel & Leisure
Hong Kong10.22×Travel & Leisure
Telecommunications equipment11.08×Technology & Electronics
Projection screen5.72×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by China Daily audience
TraitClusterScore
PatriotismCONSERVATISM2.58
SpiritualityBALANCE1.94
Quality AwarenessPREMIUM1.66
TravellingTHRILL1.63
IndividualismJOY1.48
Risk AppetiteTHRILL1.46

Worldwide distribution

Worldwide audience distribution share by country for China Daily
CountryShare
China47.1%
United States11.2%
Italy3.0%

See China Daily audiences in other countries

More Newspaper audiences in United States

Frequently asked questions

How many fans does China Daily have in United States?

China Daily has an estimated audience of 480,739 people in United States, concentrated in California and New York.

What is the gender split and age of China Daily fans?

51.5% of China Daily fans are female, 48.5% are male, with an average age of 42.4 years.

Which brands do China Daily fans like most?

China Daily fans show strongest brand affinity for Beijing (31.21×), Qin dynasty (44.08×), and Xi Jinping (28.36×) over the country average.

Where do China Daily fans live in United States?

China Daily fans in United States are most concentrated in California (reach 155,855), New York (reach 42,524), and Texas (reach 25,931). These three regions account for the largest share of the active audience.

What other brands do China Daily fans also like?

Beyond China Daily itself, the audience over-indexes on Qin dynasty (44.08×), Xi Jinping (28.36×), Politics of China (52.64×), and Macau (19.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for China Daily. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.