Rascasse Audience Intelligence

China Daily Audience in United States

A data profile of the people who buy, follow and care about China Daily in United States — modelled from more than twelve digital signal sources. China Daily has an estimated audience of 482,082 people in United States.

#145among Newspaper in United States#1206among Website / Newspaper / Magazine in United States#308in News

The average China Daily fan in United States is 42.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Beijing, Qin dynasty, Ed Harris, with strongest over-indexing on Beijing (31.21× the country average).

Demographically, the China Daily audience skews balanced with an average age of 42.4, and over-indexes on personality traits such as Spirituality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical China Daily fan in United States is balanced, around 42.4 years old, with strong Spirituality tendencies and a notable affinity for Beijing.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the China Daily profile in United States.

Audience size
482K
in United States
Gender
51.5%♀
48.5% male
Age
42.4
average years
Country rank
#37463
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-40%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of China Daily

51.5% are female, 48.5% are male, average age 42.4.

Fig. 02

Gender split

51.5%
Female
48.5%
Male
Demographic split for China Daily audience in United States
MetricValue
Female51.5%
Male48.5%
Average age42.4
Estimated audience size482,082
Fig. 03

Age distribution

Ø 42.4
average years
Age distribution of the China Daily audience in United States
Age bracketShare%
16-1918%
20-2914%
30-3915%
40-4921%
50+32%
Fig. 04

Worldwide distribution

11.2%

of the worldwide China Daily audience comes from United States.

Worldwide audience distribution share by country for China Daily
CountryShare
China47.1%
United States11.2%
Italy3.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the China Daily audience in United States is strongest.

Fig. 05

Top regions by affinity

China Daily fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~9K6.26×
02California~100K2.65×
03South Dakota~2K1.99×
04Maryland~10K1.59×
05Washington~10K1.54×
06New York~40K1.48×
07Nevada~6K1.33×
08Rhode Island~2K1.22×
09Virginia~10K1.19×
10Massachusetts~10K1.14×
11Vermont<1K1.09×
12Oregon~6K1.06×
13Alaska~1K1.05×
14Hawaii~2K1.03×
15Maine~2K1.03×
16North Dakota~1K1.03×
17Montana~1K1.00×
18Kansas~4K0.99×
19Wisconsin~7K0.95×
20Delaware~1K0.95×
21Arizona~9K0.93×
22West Virginia~2K0.92×
23New Hampshire~2K0.92×
24Idaho~2K0.90×
25Georgia~10K0.89×
26Utah~4K0.89×
27Nebraska~2K0.89×
28New Mexico~2K0.89×
29Mississippi~4K0.88×
30Arkansas~3K0.87×
31Connecticut~4K0.86×
32Iowa~3K0.85×
33Oklahoma~5K0.84×
34Alabama~6K0.82×
35Louisiana~5K0.82×
36Kentucky~5K0.82×
37New Jersey~10K0.80×
38South Carolina~6K0.79×
39Missouri~6K0.78×
40Minnesota~5K0.77×
41Colorado~6K0.76×
42Indiana~7K0.75×
43Illinois~10K0.74×
44Ohio~10K0.74×
45Tennessee~7K0.74×
46Texas~30K0.70×
47Pennsylvania~10K0.70×
48Michigan~9K0.69×
49North Carolina~10K0.68×
50Florida~20K0.62×
Fig. 06

Affinity by region

Affinity by region — China Daily, United States
0.62×1.00×6.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the China Daily audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for China Daily audience
#·InterestCategoryAffinity×
01Politics of ChinaPolitics & Society52.64×
02Qin dynastyPolitics & Society44.08×
03Economy of ChinaPolitics & Society42.39×
04President of the People's Republic of ChinaPolitics & Society32.42×
05BeijingTravel & Leisure31.21×
06Xi JinpingPolitics & Society28.36×
07PinyinLiterature26.80×
08Ryan WilliamsSports24.83×
09Mainland ChinaTravel & Leisure24.36×
10ShanghaiTravel & Leisure23.23×
11MacauTravel & Leisure19.69×
12Ed HarrisMovies & TV16.64×
13Chinese culturePolitics & Society15.83×
14Papua New GuineaTravel & Leisure11.89×
15East AsiaTravel & Leisure11.29×
16TaiwanTravel & Leisure11.15×
17Telecommunications equipmentTechnology & Electronics11.08×
18Hong KongTravel & Leisure10.22×
19ChinaTravel & Leisure7.38×
20WikipediaInternet & Social Media6.01×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the China Daily audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by China Daily audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.79×
PatriotismCONSERVATISM2.46×
TraditionCONSERVATISM2.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by China Daily audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.75×
MindfulnessBALANCE0.80×
Luxury OrientationPREMIUM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does China Daily have in United States?

China Daily has an estimated audience of 482,082 people in United States, concentrated in California and New York.

02

What is the gender split and age of China Daily fans?

51.5% of China Daily fans are female, 48.5% are male, with an average age of 42.4 years.

03

Which brands do China Daily fans like most?

China Daily fans show strongest brand affinity for Beijing (31.21×), Qin dynasty (44.08×), and Ed Harris (16.64×) over the country average.

04

Where do China Daily fans live in United States?

China Daily fans in United States are most concentrated in California (reach ~100K), New York (reach ~40K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do China Daily fans also like?

Beyond China Daily itself, the audience over-indexes on Qin dynasty (44.08×), Ed Harris (16.64×), Politics of China (52.64×), and Xi Jinping (28.36×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Newspaper audiences in United States

See China Daily audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for China Daily. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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