Rascasse Audience Intelligence

Mainland China Audience in United States

A data profile of the people who buy, follow and care about Mainland China in United States — modelled from more than twelve digital signal sources. Mainland China has an estimated audience of 2,016,442 people in United States.

#137among Region in United States#1105among POI in United States#1106in Travel & Leisure

The average Mainland China fan in United States is 42.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Tibet, China Central Television, Web server, with strongest over-indexing on Tibet (31.56× the country average).

Demographically, the Mainland China audience skews balanced with an average age of 42.7, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mainland China fan in United States is balanced, around 42.7 years old, with strong Patriotism tendencies and a notable affinity for Tibet.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mainland China profile in United States.

Audience size
2M
in United States
Gender
48.3%♀
51.7% male
Age
42.7
average years
Country rank
#14144
POI in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mainland China fans

48.3% are female, 51.7% are male, average age 42.7.

Fig. 02

Gender split

48.3%
Female
51.7%
Male
Demographic split for Mainland China audience in United States
MetricValue
Female48.3%
Male51.7%
Average age42.7
Estimated audience size2,016,442
Fig. 03

Age distribution

Ø 42.7
average years
Age distribution of the Mainland China audience in United States
Age bracketShare%
16-1914%
20-2917%
30-3918%
40-4919%
50+32%
Fig. 04

Worldwide distribution

7.5%

of the worldwide Mainland China audience comes from United States.

Worldwide audience distribution share by country for Mainland China
CountryShare
China14.0%
United States7.5%
India6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mainland China audience in United States is strongest.

Fig. 05

Top regions by affinity

Mainland China fans by region: top regions in United States
#RegionReachAffinity×
01Maryland~60K1.69×
02Florida~200K1.59×
03California~300K1.57×
04New York~200K1.38×
05Texas~200K1.19×
06New Jersey~60K1.19×
07Hawaii~10K1.19×
08Washington, District of Columbia~7K1.19×
09Washington~50K1.14×
10Nevada~20K1.05×
11Georgia~60K1.03×
12Alaska~4K1.03×
13Illinois~70K1.02×
14Massachusetts~40K1.02×
15Vermont~4K1.02×
16Virginia~50K1.00×
17Arizona~40K1.00×
18South Dakota~5K1.00×
19North Dakota~4K1.00×
20New Mexico~10K0.98×
21Maine~7K0.98×
22Montana~5K0.98×
23Delaware~5K0.98×
24Oklahoma~20K0.97×
25Utah~20K0.97×
26West Virginia~9K0.97×
27Rhode Island~6K0.97×
28North Carolina~60K0.96×
29Connecticut~20K0.96×
30Arkansas~20K0.96×
31Mississippi~20K0.96×
32Nebraska~10K0.96×
33Idaho~10K0.96×
34New Hampshire~8K0.96×
35Alabama~30K0.94×
36Oregon~20K0.94×
37Kansas~10K0.94×
38Pennsylvania~60K0.93×
39Indiana~30K0.93×
40Louisiana~20K0.93×
41Kentucky~20K0.93×
42Iowa~20K0.93×
43Wisconsin~30K0.92×
44Minnesota~30K0.92×
45Tennessee~40K0.89×
46Missouri~30K0.89×
47Colorado~30K0.89×
48South Carolina~30K0.89×
49Michigan~50K0.88×
50Ohio~50K0.85×
Fig. 06

Affinity by region

Affinity by region — Mainland China, United States
0.85×1.00×1.69×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mainland China audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mainland China audience
#·InterestCategoryAffinity×
01China Central TelevisionMovies & TV66.20×
02TibetTravel & Leisure31.56×
03China DailyNews24.36×
04ConfucianismPolitics & Society22.92×
05MacauTravel & Leisure17.97×
06TaiwanTravel & Leisure15.11×
07Web serverTechnology & Electronics14.29×
08Japan AirlinesTravel & Leisure13.25×
09Humanoid robotTechnology & Electronics13.11×
10FIFA Club World CupSports9.71×
11Berlin WallTravel & Leisure8.34×
12NamibiaTravel & Leisure8.16×
13Hong KongTravel & Leisure7.59×
14Chat roomInternet & Social Media6.32×
15United NationsPolitics & Society6.29×
16BeijingTravel & Leisure6.18×
17BiochemistryBusiness & Career5.07×
18Non-alcoholic beverageFood & Beverages4.10×
19Master of Business AdministrationBusiness & Career3.27×
20RadioTechnology & Electronics2.41×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mainland China audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mainland China audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM4.91×
SpiritualityBALANCE2.26×
Urban LifestyleOPEN1.89×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mainland China audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.45×
Design AffinityPREMIUM0.60×
Pet OwnershipJOY0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mainland China have in United States?

Mainland China has an estimated audience of 2,016,442 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Mainland China fans?

48.3% of Mainland China fans are female, 51.7% are male, with an average age of 42.7 years.

03

Which brands do Mainland China fans like most?

Mainland China fans show strongest brand affinity for Tibet (31.56×), China Central Television (66.2×), and Web server (14.29×) over the country average.

04

Where do Mainland China fans live in United States?

Mainland China fans in United States are most concentrated in California (reach ~300K), Florida (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Mainland China fans also like?

Beyond Mainland China itself, the audience over-indexes on China Central Television (66.2×), Web server (14.29×), Taiwan (15.11×), and Macau (17.97×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in United States

See Mainland China audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mainland China. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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