Macau Audience in United States
Macau has an estimated audience of 5,303,936 people in United States. 53.3% are female, 46.7% are male, average age 43.8. Top regions: California, Texas, New York. Top brand affinities: Beijing, Qin dynasty, Taiwan, Mainland China, Shanghai.
The average Macau fan in United States is 43.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Beijing, Qin dynasty, Taiwan, with strongest over-indexing on Beijing (15.66× the country average). Demographically, the Macau audience skews balanced with an average age of 43.8, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Macau fans
| Metric | Value |
|---|---|
| Female | 53.3% |
| Male | 46.7% |
| Average age | 43.8 |
| Estimated audience size | 5,303,936 |
Audience persona
The typical Macau fan in United States is balanced, around 43.8 years old, with strong Patriotism tendencies and a notable affinity for Beijing.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 985,697 | 1.69× |
| Texas | 447,990 | 0.98× |
| New York | 446,328 | 1.51× |
| Florida | 366,814 | 1.02× |
| Illinois | 202,734 | 1.15× |
| Washington | 172,239 | 1.62× |
| Pennsylvania | 169,114 | 0.95× |
| Massachusetts | 168,157 | 1.61× |
| New Jersey | 165,215 | 1.22× |
| Virginia | 162,392 | 1.26× |
| Georgia | 149,684 | 0.92× |
| North Carolina | 145,319 | 0.91× |
| Ohio | 125,246 | 0.77× |
| Michigan | 118,032 | 0.85× |
| Arizona | 105,631 | 0.98× |
| Maryland | 100,480 | 1.1× |
| Colorado | 97,266 | 1.16× |
| Nevada | 84,319 | 1.64× |
| Minnesota | 81,257 | 1.07× |
| Tennessee | 77,547 | 0.73× |
| Oregon | 76,460 | 1.26× |
| Indiana | 75,256 | 0.78× |
| Missouri | 70,205 | 0.82× |
| Wisconsin | 67,135 | 0.84× |
| Connecticut | 61,113 | 1.15× |
| South Carolina | 60,828 | 0.76× |
| Utah | 53,223 | 1.12× |
| Hawaii | 46,946 | 2.06× |
| Kentucky | 46,898 | 0.71× |
| Louisiana | 44,844 | 0.66× |
| Alabama | 44,613 | 0.6× |
| Oklahoma | 42,861 | 0.73× |
| Iowa | 33,544 | 0.77× |
| Kansas | 32,390 | 0.77× |
| Washington, District of Columbia | 32,265 | 2.02× |
| Arkansas | 28,914 | 0.66× |
| Mississippi | 24,115 | 0.55× |
| Idaho | 23,431 | 0.88× |
| New Hampshire | 21,174 | 1.01× |
| New Mexico | 20,365 | 0.77× |
| Nebraska | 19,474 | 0.73× |
| Rhode Island | 18,635 | 1.1× |
| Maine | 18,365 | 0.97× |
| West Virginia | 13,792 | 0.56× |
| Montana | 12,621 | 0.86× |
| Alaska | 11,491 | 1.01× |
| Delaware | 11,311 | 0.77× |
| Vermont | 9,571 | 1.03× |
| South Dakota | 7,262 | 0.59× |
| North Dakota | 7,017 | 0.64× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Beijing | 15.66× | Travel & Leisure |
| Qin dynasty | 23.86× | Politics & Society |
| Taiwan | 8.83× | Travel & Leisure |
| Mainland China | 17.97× | Travel & Leisure |
| Shanghai | 16.22× | Travel & Leisure |
| China | 4.84× | Travel & Leisure |
| Hong Kong | 6.88× | Travel & Leisure |
| VOO | 5.22× | Technology & Electronics |
| Chinese culture | 7.65× | Politics & Society |
| Tibet | 8.97× | Travel & Leisure |
| Video | 1.69× | Movies & TV |
| U.S. state | 1.54× | Travel & Leisure |
| Din Tai Fung | 5.55× | Food & Beverages |
| Social media | 1.52× | Business & Career |
| CNN | 1.66× | Movies & TV |
| United Nations | 4.99× | Politics & Society |
| AutoZone | 1.83× | Cars & Mobility |
| Asia | 2.47× | Travel & Leisure |
| Wells Fargo | 1.71× | Business & Career |
| Instant messaging | 1.72× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.75 |
| Spirituality | BALANCE | 1.75 |
| Travelling | THRILL | 1.57 |
| Urban Lifestyle | OPEN | 1.51 |
| Risk Appetite | THRILL | 1.49 |
| Need for Security | CONSERVATISM | 1.49 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 13.8% |
| United States | 9.9% |
| Taiwan | 7.7% |
See Macau audiences in other countries
More Region audiences in United States
- California (82,524,257)
- Florida (70,758,765)
- Texas (70,123,406)
- Southern United States (52,285,533)
- Hollywood (48,704,878)
Frequently asked questions
How many fans does Macau have in United States?
Macau has an estimated audience of 5,303,936 people in United States, concentrated in California and Texas.
What is the gender split and age of Macau fans?
53.3% of Macau fans are female, 46.7% are male, with an average age of 43.8 years.
Which brands do Macau fans like most?
Macau fans show strongest brand affinity for Beijing (15.66×), Qin dynasty (23.86×), and Taiwan (8.83×) over the country average.
Where do Macau fans live in United States?
Macau fans in United States are most concentrated in California (reach 985,697), Texas (reach 447,990), and New York (reach 446,328). These three regions account for the largest share of the active audience.
What other brands do Macau fans also like?
Beyond Macau itself, the audience over-indexes on Qin dynasty (23.86×), Taiwan (8.83×), Mainland China (17.97×), and Shanghai (16.22×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Macau. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.