Rascasse Audience Intelligence

Macau Audience in United States

A data profile of the people who buy, follow and care about Macau in United States — modelled from more than twelve digital signal sources. Macau has an estimated audience of 5,303,936 people in United States.

#90among Region in United States#432among POI in United States#543in Travel & Leisure

The average Macau fan in United States is 43.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Beijing, Qin dynasty, Taiwan, with strongest over-indexing on Beijing (15.66× the country average).

Demographically, the Macau audience skews balanced with an average age of 43.8, and over-indexes on personality traits such as Tradition, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Macau fan in United States is balanced, around 43.8 years old, with strong Tradition tendencies and a notable affinity for Beijing.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Macau profile in United States.

Audience size
5.3M
in United States
Gender
53.3%♀
46.7% male
Age
43.8
average years
Country rank
#6331
POI in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Macau fans

53.3% are female, 46.7% are male, average age 43.8.

Fig. 02

Gender split

53.3%
Female
46.7%
Male
Demographic split for Macau audience in United States
MetricValue
Female53.3%
Male46.7%
Average age43.8
Estimated audience size5,303,936
Fig. 03

Age distribution

Ø 43.8
average years
Age distribution of the Macau audience in United States
Age bracketShare%
16-1913%
20-2915%
30-3918%
40-4922%
50+33%
Fig. 04

Worldwide distribution

9.8%

of the worldwide Macau audience comes from United States.

Worldwide audience distribution share by country for Macau
CountryShare
China13.8%
United States9.8%
Taiwan7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Macau audience in United States is strongest.

Fig. 05

Top regions by affinity

Macau fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~40K1.97×
02Washington, District of Columbia~30K1.78×
03Nevada~80K1.63×
04California~900K1.58×
05Washington~200K1.56×
06Massachusetts~200K1.53×
07New York~400K1.39×
08Oregon~80K1.25×
09Virginia~200K1.16×
10New Jersey~200K1.15×
11Colorado~100K1.14×
12Alaska~10K1.14×
13Rhode Island~20K1.13×
14Connecticut~60K1.12×
15Illinois~200K1.11×
16Utah~50K1.10×
17Vermont~10K1.10×
18Maryland~100K1.08×
19New Hampshire~20K1.06×
20Minnesota~80K1.02×
21Florida~400K1.01×
22Maine~20K0.99×
23Arizona~100K0.98×
24Texas~400K0.97×
25Pennsylvania~200K0.93×
26Georgia~200K0.93×
27Montana~10K0.93×
28Idaho~20K0.92×
29North Carolina~100K0.87×
30Wisconsin~70K0.86×
31Delaware~10K0.85×
32Kansas~30K0.84×
33New Mexico~20K0.84×
34Michigan~100K0.82×
35Missouri~70K0.82×
36North Dakota~9K0.82×
37Indiana~80K0.79×
38Iowa~30K0.79×
39Oklahoma~50K0.78×
40Nebraska~20K0.78×
41Ohio~100K0.76×
42South Carolina~60K0.76×
43South Dakota~9K0.75×
44Tennessee~80K0.74×
45Kentucky~50K0.73×
46Louisiana~50K0.71×
47Arkansas~30K0.71×
48West Virginia~20K0.67×
49Alabama~50K0.64×
50Mississippi~30K0.64×
Fig. 06

Affinity by region

Affinity by region — Macau, United States
0.64×1.00×1.97×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Macau audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Macau audience
#·InterestCategoryAffinity×
01Qin dynastyPolitics & Society23.86×
02Mainland ChinaTravel & Leisure17.97×
03ShanghaiTravel & Leisure16.22×
04BeijingTravel & Leisure15.66×
05TibetTravel & Leisure8.97×
06TaiwanTravel & Leisure8.83×
07Chinese culturePolitics & Society7.65×
08Hong KongTravel & Leisure6.88×
09Din Tai FungFood & Beverages5.55×
10VOOTechnology & Electronics5.22×
11United NationsPolitics & Society4.99×
12ChinaTravel & Leisure4.84×
13AsiaTravel & Leisure2.47×
14AutoZoneCars & Mobility1.83×
15VideoMovies & TV1.69×
16CNNMovies & TV1.66×
17Mitch McConnellPolitics & Society1.63×
18U.S. stateTravel & Leisure1.54×
19FIFA World Cup 2026Sports1.53×
20Social mediaBusiness & Career1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Macau audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Macau audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.88×
Need for SecurityCONSERVATISM1.56×
Career OrientationPOWER1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Macau audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.87×
Design AffinityPREMIUM0.91×
Sports ActivityPOWER0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Macau have in United States?

Macau has an estimated audience of 5,303,936 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Macau fans?

53.3% of Macau fans are female, 46.7% are male, with an average age of 43.8 years.

03

Which brands do Macau fans like most?

Macau fans show strongest brand affinity for Beijing (15.66×), Qin dynasty (23.86×), and Taiwan (8.83×) over the country average.

04

Where do Macau fans live in United States?

Macau fans in United States are most concentrated in California (reach ~900K), Texas (reach ~400K), and New York (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Macau fans also like?

Beyond Macau itself, the audience over-indexes on Qin dynasty (23.86×), Taiwan (8.83×), Mainland China (17.97×), and Shanghai (16.22×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in United States

See Macau audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Macau. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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