Rascasse Audience Intelligence

VOO Target Market in United States

A data profile of the people who buy, follow and care about VOO in United States — modelled from more than twelve digital signal sources. VOO has an estimated audience of 16,812,381 people in United States.

#1among Telecommunication company in United States#200among Brand in United States#97in Technology & Electronics

The average VOO fan in United States is 38.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Vodafone, T-Mobile, Straight Talk, with strongest over-indexing on Vodafone (189.66× the country average).

Demographically, the VOO audience skews more male with an average age of 38.2, and over-indexes on personality traits such as Need for Security, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical VOO fan in United States is more male, around 38.2 years old, with strong Need for Security tendencies and a notable affinity for Vodafone.

Category: Technology & Electronics · Type: Brand · Subtype: Telecommunication company

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the VOO profile in United States.

Audience size
16.8M
in United States
Gender
42.8%♀
57.2% male
Age
38.2
average years
Country rank
#2053
Brand in United States
Fig. 01

Search interest · 12-month trend

+0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of VOO

42.8% are female, 57.2% are male, average age 38.2.

Fig. 02

Gender split

42.8%
Female
57.2%
Male
Demographic split for VOO audience in United States
MetricValue
Female42.8%
Male57.2%
Average age38.2
Estimated audience size16,812,381
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the VOO audience in United States
Age bracketShare%
16-1924%
20-2918%
30-3919%
40-4919%
50+20%
Fig. 04

Worldwide distribution

42.8%

of the worldwide VOO audience comes from United States.

Worldwide audience distribution share by country for VOO
CountryShare
United States42.8%
Brazil29.0%
Japan3.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the VOO audience in United States is strongest.

Fig. 05

Top regions by affinity

VOO customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~100K2.17×
02Massachusetts~700K1.99×
03New York~1.5M1.84×
04Washington~600K1.75×
05New Jersey~700K1.70×
06California~2.5M1.47×
07Virginia~600K1.43×
08Illinois~800K1.40×
09Colorado~300K1.32×
10Connecticut~200K1.30×
11Maryland~400K1.27×
12Pennsylvania~700K1.25×
13Oregon~200K1.17×
14New Hampshire~80K1.15×
15Wisconsin~300K1.13×
16Rhode Island~60K1.13×
17Hawaii~80K1.12×
18Maine~70K1.12×
19Minnesota~300K1.05×
20Nebraska~90K1.05×
21Iowa~100K1.02×
22Utah~100K0.97×
23North Carolina~500K0.96×
24Vermont~30K0.95×
25Florida~1M0.92×
26Texas~1.5M0.91×
27Michigan~400K0.91×
28Georgia~500K0.90×
29Nevada~100K0.89×
30Arizona~300K0.87×
31Idaho~70K0.87×
32Ohio~400K0.86×
33Missouri~200K0.81×
34Delaware~40K0.81×
35Kansas~100K0.77×
36North Dakota~30K0.77×
37Tennessee~300K0.75×
38Montana~30K0.74×
39South Dakota~30K0.70×
40Arkansas~90K0.68×
41South Carolina~200K0.67×
42New Mexico~60K0.67×
43Alaska~20K0.67×
44Indiana~200K0.66×
45Kentucky~100K0.60×
46Louisiana~100K0.53×
47Alabama~100K0.52×
48Oklahoma~80K0.45×
49West Virginia~30K0.44×
50Mississippi~50K0.33×
Fig. 06

Affinity by region

Affinity by region — VOO, United States
0.33×1.00×2.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the VOO audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for VOO audience
#·InterestCategoryAffinity×
01VodafoneTechnology & Electronics189.66×
02Islamic architectureHome & Garden39.08×
03The Dubai MallFashion & Accessoires25.96×
04BodrumTravel & Leisure18.54×
05Etihad AirwaysTravel & Leisure10.78×
06U.S. CellularTechnology & Electronics9.52×
07Straight TalkTechnology & Electronics9.23×
08MetroPCSTechnology & Electronics6.30×
09Chat roomInternet & Social Media5.44×
10MacauTravel & Leisure5.22×
11T-MobileTechnology & Electronics4.23×
12Web serverTechnology & Electronics3.55×
13Boost MobileTechnology & Electronics2.90×
14Bath and BodyworksShopping2.87×
15Virtual realityTechnology & Electronics2.35×
16Google DriveTechnology & Electronics2.30×
17InnovationBusiness & Career2.12×
18Staples (Canada)Business & Career1.79×
19United States Postal ServiceBusiness & Career1.57×
20UniversityBusiness & Career1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the VOO audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by VOO audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.76×
Career OrientationPOWER1.36×
IndulgenceJOY1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by VOO audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.74×
Healthy LifestyleBALANCE0.81×
Design AffinityPREMIUM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is VOO's target market in United States?

VOO's target market in United States covers an estimated 16,812,381 people, concentrated in California and New York.

02

What is the gender split and age of VOO customers?

42.8% of the VOO audience are female, 57.2% are male, with an average age of 38.2 years.

03

Which brands do VOO fans like most?

VOO fans show strongest brand affinity for Vodafone (189.66×), T-Mobile (4.23×), and Straight Talk (9.23×) over the country average.

04

Where do VOO fans live in United States?

VOO fans in United States are most concentrated in California (reach ~2.5M), New York (reach ~1.5M), and Texas (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do VOO fans also like?

Beyond VOO itself, the audience over-indexes on T-Mobile (4.23×), Straight Talk (9.23×), Bodrum (18.54×), and Islamic architecture (39.08×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Telecommunication company audiences in United States

See VOO audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for VOO. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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