VOO Audience in United States

VOO has an estimated audience of 16,912,826 people in United States. 46.1% are female, 53.9% are male, average age 40.8. Top regions: California, New York, Texas. Top brand affinities: Vodafone, Autism Awareness, Diabetes mellitus awareness, Microblogging, Straight Talk.

The average VOO fan in United States is 40.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Vodafone, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Vodafone (142.38× the country average). Demographically, the VOO audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as Need for Security, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand · Subtype: Telecommunication company

Demographics of VOO fans

Demographic split for VOO audience in United States
MetricValue
Female46.1%
Male53.9%
Average age40.8
Estimated audience size16,912,826

Audience persona

The typical VOO fan in United States is balanced, around 40.8 years old, with strong Need for Security tendencies and a notable affinity for Vodafone.

Top regions in United States

Top regions ranked by reach for VOO in United States
RegionReachAffinity
California2,907,3991.56×
New York1,825,9541.93×
Texas1,395,3020.96×
Florida1,081,0430.94×
Illinois805,6831.43×
New Jersey771,6871.79×
Pennsylvania702,6771.23×
Massachusetts669,3272.01×
Virginia647,6681.57×
Washington625,3041.84×
North Carolina491,3680.97×
Georgia486,2450.93×
Ohio458,2430.88×
Michigan416,6580.94×
Maryland367,6081.26×
Colorado356,3891.34×
Wisconsin300,4721.18×
Arizona255,1840.74×
Tennessee254,8840.75×
Minnesota250,3941.03×
Oregon236,2191.22×
Connecticut223,3301.32×
Missouri222,0630.81×
Indiana198,7620.64×
South Carolina163,9590.64×
Utah148,7210.98×
Nevada138,9980.85×
Iowa133,7630.96×
Kentucky121,5200.57×
Louisiana120,6130.55×
Washington, District of Columbia114,2822.25×
Alabama104,0730.44×
Kansas100,9730.76×
Arkansas98,4220.71×
Nebraska93,7231.11×
Hawaii81,4171.12×
Oklahoma77,4580.41×
New Hampshire71,3711.07×
Idaho69,6630.82×
Maine68,2131.13×
New Mexico58,6730.69×
Rhode Island56,8341.06×
Mississippi41,0400.29×
Delaware34,9620.75×
Montana34,2650.73×
West Virginia31,7110.4×
Vermont28,2110.95×
North Dakota25,2560.73×
South Dakota21,0370.54×
Alaska18,7700.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for VOO audience
BrandAffinityCategory
Vodafone142.38×Technology & Electronics
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Straight Talk14.72×Technology & Electronics
Singer-songwriter5.51×Music & Radio
T-Mobile4.44×Technology & Electronics
Income tax13.19×Business & Career
Kia Sportage21.62×Cars & Mobility
Staples (Canada)4.25×Business & Career
Charles, Prince of Wales18.87×Politics & Society
MSN2.86×News
Islamic architecture41.34×Home & Garden
United States Postal Service2.55×Business & Career
Great Clips3.63×Beauty & Wellness
Google Drive2.4×Technology & Electronics
Bodrum12.42×Travel & Leisure
Honda HR-V14.41×Cars & Mobility
FaceTime8.66×Technology & Electronics
The Dubai Mall24.1×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by VOO audience
TraitClusterScore
Need for SecurityCONSERVATISM1.46
IndividualismJOY1.33
LGBTQ+ IdentityOPEN1.31
Early Adopter MentalityPOWER1.31
ExtroversionTHRILL1.27
Social Media UsageJOY1.24

Worldwide distribution

Worldwide audience distribution share by country for VOO
CountryShare
United States42.8%
Brazil29.7%
Japan3.5%

See VOO audiences in other countries

More Telecommunication company audiences in United States

Frequently asked questions

How many fans does VOO have in United States?

VOO has an estimated audience of 16,912,826 people in United States, concentrated in California and New York.

What is the gender split and age of VOO fans?

46.1% of VOO fans are female, 53.9% are male, with an average age of 40.8 years.

Which brands do VOO fans like most?

VOO fans show strongest brand affinity for Vodafone (142.38×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do VOO fans live in United States?

VOO fans in United States are most concentrated in California (reach 2,907,399), New York (reach 1,825,954), and Texas (reach 1,395,302). These three regions account for the largest share of the active audience.

What other brands do VOO fans also like?

Beyond VOO itself, the audience over-indexes on Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), Microblogging (12.67×), and Straight Talk (14.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for VOO. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.