VOO Audience in Brazil
VOO has an estimated audience of 11,760,308 people in Brazil. 51.7% are female, 48.3% are male, average age 39.4. Top brand affinities: Vodafone, T-Mobile, Titanic (1997 film), KiKa, Desperate Housewives.
Top brand affinities include Vodafone, T-Mobile, Titanic (1997 film), with strongest over-indexing on Vodafone (660.38× the country average). Demographically, the VOO audience skews balanced with an average age of 39.4, and over-indexes on personality traits such as Patriotism, Price Sensitivity.
Category: Technology & Electronics · Type: Brand · Subtype: Telecommunication company
Demographics of VOO fans
| Metric | Value |
|---|---|
| Female | 51.7% |
| Male | 48.3% |
| Average age | 39.4 |
| Estimated audience size | 11,760,308 |
Audience persona
The typical VOO fan in Brazil is balanced, around 39.4 years old, with strong Patriotism tendencies and a notable affinity for Vodafone.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Vodafone | 660.38× | Technology & Electronics |
| T-Mobile | 157.89× | Technology & Electronics |
| Titanic (1997 film) | 42.61× | Movies & TV |
| KiKa | 177.56× | Movies & TV |
| Desperate Housewives | 35.1× | Movies & TV |
| Scandal (TV series) | 26.34× | Movies & TV |
| Nicole Kidman | 12.55× | Movies & TV |
| True Detective | 6.87× | Movies & TV |
| Orange Is the New Black | 18.24× | Movies & TV |
| Pretty Woman | 23.98× | Movies & TV |
| Valentine's Day | 5.31× | Kids & Family |
| Saw (franchise) | 9.06× | Movies & TV |
| Max Verstappen | 4.77× | Sports |
| AT&T | 8.14× | Technology & Electronics |
| Donnie Darko | 10.62× | Movies & TV |
| Houston Dynamo | 38.89× | Sports |
| Mohamed Salah | 12.56× | Sports |
| Superman | 1.55× | Movies & TV |
| Aston Villa F.C. | 5.9× | Sports |
| Viola Davis | 10.19× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.2 |
| Price Sensitivity | PREMIUM | 2.09 |
| Convenience Orientation | PREMIUM | 1.73 |
| Early Adopter Mentality | POWER | 1.54 |
| Career Orientation | POWER | 1.52 |
| Mindfulness | BALANCE | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 42.8% |
| Brazil | 29.7% |
| Japan | 3.5% |
See VOO audiences in other countries
More Telecommunication company audiences in Brazil
- Econet (1,484,565)
- Companhia de Telecomunicações do Brasil Central (91,624)
- Vonage (21,066)
- Frontier Communications (13,291)
- Totalplay (12,900)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for VOO. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.