A data profile of the people who buy, follow and care about VOO in Brazil — modelled from more than twelve digital signal sources. VOO has an estimated audience of 11,393,876 people in Brazil.
VOO has an estimated audience of 11,393,876 people in Brazil. 55.9% are female, 44.1% are male, average age 37.8. Top brand affinities: Vodafone, Titanic (1997 film), T-Mobile, Scandal (TV series), Desperate Housewives.
Top brand affinities include Vodafone, Titanic (1997 film), T-Mobile, with strongest over-indexing on Vodafone (723.08× the country average).
Demographically, the VOO audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Career Orientation, Convenience Orientation.
The typical VOO fan in Brazil is more female, around 37.8 years old, with strong Career Orientation tendencies and a notable affinity for Vodafone.
The key figures that characterise the VOO profile in Brazil.
55.9% are female, 44.1% are male, average age 37.8.
| Metric | Value |
|---|---|
| Female | 55.9% |
| Male | 44.1% |
| Average age | 37.8 |
| Estimated audience size | 11,393,876 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 18% | |
| 30-39 | 16% | |
| 40-49 | 18% | |
| 50+ | 21% |
of the worldwide VOO audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 42.8% |
| Brazil | 29.0% |
| Japan | 3.5% |
The strongest cross-interests of the VOO audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Vodafone | Technology & Electronics | 723.08× | ||
| 02 | KiKa | Movies & TV | 123.21× | ||
| 03 | T-Mobile | Technology & Electronics | 111.32× | ||
| 04 | Titanic (1997 film) | Movies & TV | 43.69× | ||
| 05 | Desperate Housewives | Movies & TV | 32.75× | ||
| 06 | Scandal (TV series) | Movies & TV | 29.02× | ||
| 07 | Pretty Woman | Movies & TV | 25.46× | ||
| 08 | Scott Pilgrim | Literature | 17.78× | ||
| 09 | Orange Is the New Black | Movies & TV | 17.45× | ||
| 10 | Nicole Kidman | Movies & TV | 14.09× | ||
| 11 | Heidi Klum | Fashion & Accessoires | 13.41× | ||
| 12 | Wolverhampton Wanderers F.C. | Sports | 12.64× | ||
| 13 | Mohamed Salah | Sports | 12.12× | ||
| 14 | Donnie Darko | Movies & TV | 10.63× | ||
| 15 | Better Call Saul | Movies & TV | 9.59× | ||
| 16 | Saw (franchise) | Movies & TV | 8.38× | ||
| 17 | Max Verstappen | Sports | 6.96× | ||
| 18 | True Detective | Movies & TV | 5.99× | ||
| 19 | Superman | Movies & TV | 1.76× | ||
| 20 | Seleção Brasileira | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 2.40× | |
| Convenience Orientation | PREMIUM | 2.39× | |
| Sports Activity | POWER | 2.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.61× | |
| Quality Awareness | PREMIUM | 0.62× | |
| Healthy Lifestyle | BALANCE | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for VOO. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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