Boost Mobile Audience in United States

Boost Mobile logo

Boost Mobile has an estimated audience of 14,901,494 people in United States. 48.3% are female, 51.7% are male, average age 39.5. Top regions: Texas, Florida, California. Top brand affinities: Verizon Wireless, MetroPCS, The UPS Store, Straight Talk, Hancock (film).

The average Boost Mobile fan in United States is 39.5 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, Florida, California. Top brand affinities include Verizon Wireless, MetroPCS, The UPS Store, with strongest over-indexing on Verizon Wireless (10.84× the country average). Demographically, the Boost Mobile audience skews balanced with an average age of 39.5, and over-indexes on personality traits such as Need for Security, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand

Demographics of Boost Mobile fans

Demographic split for Boost Mobile audience in United States
MetricValue
Female48.3%
Male51.7%
Average age39.5
Estimated audience size14,901,494

Audience persona

The typical Boost Mobile fan in United States is balanced, around 39.5 years old, with strong Need for Security tendencies and a notable affinity for Verizon Wireless.

Top regions in United States

Top regions ranked by reach for Boost Mobile in United States
RegionReachAffinity
Texas1,709,7251.33×
Florida1,256,9731.25×
California1,197,1240.73×
Illinois939,4921.89×
New York869,9011.04×
Ohio845,9201.84×
Michigan776,0791.99×
North Carolina696,5241.55×
Georgia617,9621.35×
Pennsylvania605,9481.21×
Indiana476,6841.75×
Virginia448,0441.23×
New Jersey443,4041.17×
Louisiana439,6132.29×
Maryland394,5081.54×
Tennessee389,8461.3×
Missouri365,2291.52×
Wisconsin282,7961.26×
South Carolina259,0821.16×
Arizona243,8620.8×
Colorado240,7771.03×
Massachusetts219,2280.75×
Kentucky206,3771.1×
Washington196,7790.66×
Alabama175,3030.84×
Connecticut173,9721.16×
Minnesota169,2350.79×
Oklahoma168,2421.02×
Nevada149,9251.04×
Oregon120,0410.7×
Mississippi119,3500.97×
West Virginia115,5571.67×
Kansas114,4050.97×
Iowa102,9640.84×
Utah98,3060.74×
Nebraska96,5851.29×
Arkansas84,2390.69×
New Mexico61,8100.83×
Rhode Island46,3750.98×
Idaho41,1510.55×
Delaware40,2020.98×
Washington, District of Columbia40,1410.9×
Hawaii34,9760.55×
New Hampshire22,3380.38×
Maine12,7320.24×
North Dakota8,1740.27×
South Dakota6,5980.19×
Montana6,2790.15×
Vermont5,5420.21×
Wyoming4,3660.2×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Boost Mobile audience
BrandAffinityCategory
Verizon Wireless10.84×Technology & Electronics
MetroPCS16.27×Technology & Electronics
The UPS Store5.63×Shopping
Straight Talk11.78×Technology & Electronics
Hancock (film)30.47×Movies & TV
T-Mobile3.53×Technology & Electronics
The IT Crowd33.3×Movies & TV
U.S. Cellular12.69×Technology & Electronics
Truck driver4.17×Cars & Mobility
Bungee jumping17.1×Sports
The Mummy Returns29.95×Movies & TV
Oil field10.78×Business & Career
Consumer Cellular7.36×Technology & Electronics
Johnny English29.84×Movies & TV
Square (company)5.28×Shopping
Prepaid mobile phone8.93×Technology & Electronics
Dollar General1.85×Shopping
Rack Room Shoes6.74×Fashion & Accessoires
Amazon Marketplace11.08×Shopping
OnlyFans2.18×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Boost Mobile audience
TraitClusterScore
Need for SecurityCONSERVATISM2.3
LGBTQ+ IdentityOPEN1.8
Quality AwarenessPREMIUM1.74
IndulgenceJOY1.54
Urban LifestyleOPEN1.51
Family OrientationCONSERVATISM1.5

Worldwide distribution

Worldwide audience distribution share by country for Boost Mobile
CountryShare
United States90.5%
Australia3.7%
Puerto Rico0.9%

See Boost Mobile audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Boost Mobile have in United States?

Boost Mobile has an estimated audience of 14,901,494 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Boost Mobile fans?

48.3% of Boost Mobile fans are female, 51.7% are male, with an average age of 39.5 years.

Which brands do Boost Mobile fans like most?

Boost Mobile fans show strongest brand affinity for Verizon Wireless (10.84×), MetroPCS (16.27×), and The UPS Store (5.63×) over the country average.

Where do Boost Mobile fans live in United States?

Boost Mobile fans in United States are most concentrated in Texas (reach 1,709,725), Florida (reach 1,256,973), and California (reach 1,197,124). These three regions account for the largest share of the active audience.

What other brands do Boost Mobile fans also like?

Beyond Boost Mobile itself, the audience over-indexes on MetroPCS (16.27×), The UPS Store (5.63×), Straight Talk (11.78×), and Hancock (film) (30.47×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Boost Mobile. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.