Rascasse Audience Intelligence

Hancock (film) Audience in United States

A data profile of the people who buy, follow and care about Hancock (film) in United States — modelled from more than twelve digital signal sources. Hancock (film) has an estimated audience of 1,191,554 people in United States.

#1524among Movie / TV Show / Series in United States#3664in Movies & TV

The average Hancock (film) fan in United States is 37.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Boost Mobile, Charlize Theron, London Has Fallen, with strongest over-indexing on Boost Mobile (30.47× the country average).

Demographically, the Hancock (film) audience skews balanced with an average age of 37.4, and over-indexes on personality traits such as Patriotism, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hancock (film) fan in United States is balanced, around 37.4 years old, with strong Patriotism tendencies and a notable affinity for Boost Mobile.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hancock (film) profile in United States.

Audience size
1.2M
in United States
Gender
45.6%♀
54.4% male
Age
37.4
average years
Country rank
#20986
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hancock (film) viewers

45.6% are female, 54.4% are male, average age 37.4.

Fig. 02

Gender split

45.6%
Female
54.4%
Male
Demographic split for Hancock (film) audience in United States
MetricValue
Female45.6%
Male54.4%
Average age37.4
Estimated audience size1,191,554
Fig. 03

Age distribution

Ø 37.4
average years
Age distribution of the Hancock (film) audience in United States
Age bracketShare%
16-1926%
20-2918%
30-3919%
40-4920%
50+17%
Fig. 04

Worldwide distribution

28.6%

of the worldwide Hancock (film) audience comes from United States.

Worldwide audience distribution share by country for Hancock (film)
CountryShare
United States28.6%
Brazil10.2%
United Kingdom7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hancock (film) audience in United States is strongest.

Fig. 05

Top regions by affinity

Hancock (film) fans by region: top regions in United States
#RegionReachAffinity×
01New Hampshire~10K2.53×
02Vermont~5K2.27×
03Michigan~70K2.25×
04Maine~9K2.16×
05Louisiana~20K1.64×
06Mississippi~20K1.61×
07West Virginia~9K1.61×
08Maryland~30K1.48×
09Wisconsin~20K1.22×
10Georgia~40K1.01×
11Pennsylvania~40K1.00×
12Alabama~20K0.99×
13Minnesota~20K0.98×
14Florida~80K0.97×
15Iowa~9K0.97×
16Texas~100K0.96×
17Kentucky~10K0.96×
18Arkansas~9K0.96×
19New York~60K0.94×
20Indiana~20K0.92×
21Oklahoma~10K0.92×
22Illinois~40K0.90×
23Missouri~20K0.90×
24Tennessee~20K0.89×
25Massachusetts~20K0.88×
26Nebraska~5K0.88×
27Connecticut~10K0.87×
28Virginia~20K0.85×
29Kansas~8K0.84×
30North Dakota~2K0.84×
31California~100K0.83×
32North Carolina~30K0.83×
33Ohio~30K0.82×
34Nevada~9K0.81×
35South Dakota~2K0.81×
36New Mexico~5K0.80×
37South Carolina~10K0.79×
38Idaho~5K0.79×
39Delaware~3K0.78×
40Washington, District of Columbia~3K0.77×
41Alaska~2K0.76×
42Washington~20K0.75×
43Montana~2K0.75×
44Utah~8K0.74×
45New Jersey~20K0.73×
46Colorado~10K0.73×
47Oregon~10K0.73×
48Rhode Island~3K0.72×
49Arizona~20K0.71×
50Hawaii~3K0.67×
Fig. 06

Affinity by region

Affinity by region — Hancock (film), United States
0.67×1.00×2.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hancock (film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hancock (film) audience
#·InterestCategoryAffinity×
01London Has FallenMovies & TV80.58×
02Cheese friesFood & Beverages46.35×
03Ria Money TransferBusiness & Career40.20×
04Boost MobileTechnology & Electronics30.47×
05SmallvilleMovies & TV27.55×
06Charlize TheronMovies & TV25.73×
07American History XMovies & TV24.84×
08RiverdaleMovies & TV20.20×
09Rami MalekMovies & TV20.00×
10Gangs of New YorkMovies & TV20.00×
11Michelle DockeryMovies & TV19.30×
12Hellboy (film)Movies & TV18.59×
13Tom CruiseMovies & TV17.00×
14Michael ShannonMovies & TV15.74×
15Rebecca FergusonMovies & TV10.96×
16David HarbourMovies & TV10.65×
17Alexander SkarsgårdMovies & TV9.90×
18Marvel Cinematic UniverseMovies & TV9.50×
19Bryce Dallas HowardMovies & TV7.75×
20Jersey Mike's SubsFood & Beverages4.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hancock (film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hancock (film) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.37×
IndulgenceJOY1.47×
Career OrientationPOWER1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hancock (film) audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.78×
Design AffinityPREMIUM0.84×
SustainabilityBALANCE0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hancock (film) have in United States?

Hancock (film) has an estimated audience of 1,191,554 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Hancock (film) viewers?

45.6% of Hancock (film) fans are female, 54.4% are male, with an average age of 37.4 years.

03

Which brands do Hancock (film) fans like most?

Hancock (film) fans show strongest brand affinity for Boost Mobile (30.47×), Charlize Theron (25.73×), and London Has Fallen (80.58×) over the country average.

04

Where do Hancock (film) fans live in United States?

Hancock (film) fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Hancock (film) fans also like?

Beyond Hancock (film) itself, the audience over-indexes on Charlize Theron (25.73×), London Has Fallen (80.58×), Tom Cruise (17×), and Smallville (27.55×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Hancock (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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