Hancock (film) Audience in United States

Hancock (film) has an estimated audience of 1,179,483 people in United States. 45.6% are female, 54.4% are male, average age 37.4. Top regions: California, Texas, Florida. Top brand affinities: Boost Mobile, Charlize Theron, Smallville, London Has Fallen, Tom Cruise.

The average Hancock (film) fan in United States is 37.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Boost Mobile, Charlize Theron, Smallville, with strongest over-indexing on Boost Mobile (19.04× the country average). Demographically, the Hancock (film) audience skews balanced with an average age of 37.4, and over-indexes on personality traits such as Patriotism, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Hancock (film) fans

Demographic split for Hancock (film) audience in United States
MetricValue
Female45.6%
Male54.4%
Average age37.4
Estimated audience size1,179,483

Audience persona

The typical Hancock (film) fan in United States is balanced, around 37.4 years old, with strong Patriotism tendencies and a notable affinity for Boost Mobile.

Top regions in United States

Top regions ranked by reach for Hancock (film) in United States
RegionReachAffinity
California126,5160.98×
Texas111,9201.1×
Florida85,6091.07×
New York64,7410.98×
Michigan59,3211.92×
Georgia42,2161.16×
Illinois40,0901.02×
Pennsylvania39,5771×
North Carolina33,6610.95×
Ohio33,2610.92×
Virginia27,8430.97×
Louisiana27,0651.78×
Maryland24,6781.22×
New Jersey24,3800.81×
Tennessee23,3150.99×
Indiana22,2701.03×
Massachusetts21,2860.92×
Washington20,5540.87×
Missouri18,8140.99×
Wisconsin18,4231.04×
Arizona16,6540.69×
Mississippi16,4001.69×
Alabama15,9390.97×
South Carolina15,6590.88×
Kentucky15,6161.06×
Minnesota15,6060.92×
Colorado15,1100.81×
Oklahoma13,4281.03×
Connecticut11,2540.95×
Oregon11,1310.82×
Arkansas10,3091.06×
Nevada10,1750.89×
Iowa9,0030.93×
Utah8,5200.81×
Kansas8,4980.91×
West Virginia6,7901.24×
New Hampshire6,6341.43×
Maine6,3531.5×
Nebraska5,2720.89×
New Mexico5,0050.85×
Idaho4,9920.84×
Hawaii3,5200.69×
Washington, District of Columbia2,8180.79×
Rhode Island2,6520.71×
Vermont2,6171.26×
Delaware2,5430.78×
Montana2,4890.76×
South Dakota2,2550.83×
North Dakota2,0500.85×
Alaska1,5660.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hancock (film) audience
BrandAffinityCategory
Boost Mobile19.04×Technology & Electronics
Charlize Theron22.43×Movies & TV
Smallville27.01×Movies & TV
London Has Fallen56.19×Movies & TV
Tom Cruise11.54×Movies & TV
David Harbour11.42×Movies & TV
American History X27.47×Movies & TV
Rami Malek13.29×Movies & TV
Cheese fries28.21×Food & Beverages
Michael Shannon18.17×Movies & TV
Michelle Dockery20.65×Movies & TV
Marvel Cinematic Universe8.39×Movies & TV
Gangs of New York19.57×Movies & TV
Superman1.83×Movies & TV
Ria Money Transfer22.83×Business & Career
Hellboy (film)16.53×Movies & TV
Stranger Things3.16×Movies & TV
Eraserhead18.2×Movies & TV
Tom Welling7.99×Movies & TV
Riverdale11.03×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hancock (film) audience
TraitClusterScore
PatriotismCONSERVATISM2.34
IndulgenceJOY1.18
Career OrientationPOWER1.18
Community OrientationOPEN1.15
SpiritualityBALANCE1.12
Quality AwarenessPREMIUM1.1

Worldwide distribution

Worldwide audience distribution share by country for Hancock (film)
CountryShare
United States29.0%
Brazil10.2%
United Kingdom7.0%

See Hancock (film) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Hancock (film) have in United States?

Hancock (film) has an estimated audience of 1,179,483 people in United States, concentrated in California and Texas.

What is the gender split and age of Hancock (film) fans?

45.6% of Hancock (film) fans are female, 54.4% are male, with an average age of 37.4 years.

Which brands do Hancock (film) fans like most?

Hancock (film) fans show strongest brand affinity for Boost Mobile (19.04×), Charlize Theron (22.43×), and Smallville (27.01×) over the country average.

Where do Hancock (film) fans live in United States?

Hancock (film) fans in United States are most concentrated in California (reach 126,516), Texas (reach 111,920), and Florida (reach 85,609). These three regions account for the largest share of the active audience.

What other brands do Hancock (film) fans also like?

Beyond Hancock (film) itself, the audience over-indexes on Charlize Theron (22.43×), Smallville (27.01×), London Has Fallen (56.19×), and Tom Cruise (11.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hancock (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.