Rascasse Audience Intelligence

Marvel Cinematic Universe Target Market in United States

Marvel Cinematic Universe has an estimated audience of 17K people in United States.

#14068among brands in United States#18534in Movies & TV

The average Marvel Cinematic Universe fan in United States is 32.4 years old, more male, and lives primarily in California.

Most fans live in California, Texas, Florida.

Top affinities include spiderman movies, Robert Pattinson, Twitch, with strongest over-indexing on spiderman movies (17.59× the country average).

Demographically, the Marvel Cinematic Universe audience skews more male with an average age of 32.4, and over-indexes on personality traits such as Spirituality, Extroversion.

The typical Marvel Cinematic Universe fan in United States is more male, around 32.4 years old, with strong Spirituality tendencies and a notable affinity for spiderman movies.

Category: Movies & TV · Type: Brand

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
17K
in United States
Gender
40.2%♀
59.8% male
Age
32.4
average years
Country rank
#136765
among all objects in United States
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Marvel Cinematic Universe

40.2% are female, 59.8% are male, average age 32.4.

Fig. 02

Gender split

40.2%
Female
59.8%
Male
Demographic split for Marvel Cinematic Universe audience in United States
MetricValue
Female40.2%
Male59.8%
Average age32.4
Estimated audience size17K
Fig. 03

Age distribution

Ø 32.4
average years
Age distribution of the Marvel Cinematic Universe audience in United States
Age bracketShare%
16-2439%
25-3424%
35-4418%
45-5413%
55+7%
Fig. 04

Worldwide distribution

0.4%

of the worldwide Marvel Cinematic Universe audience comes from United States.

Worldwide audience distribution share by country for Marvel Cinematic Universe
CountryShare
United Kingdom29.0%
India24.5%
Canada19.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Marvel Cinematic Universe customers by region in United States
#RegionReachAffinity×
01South Carolina<1K1.48×
02Kansas<1K1.37×
03Alabama<1K1.22×
04Oklahoma<1K1.20×
05Delaware<1K1.18×
06Colorado<1K1.16×
07Arkansas<1K1.14×
08Missouri<1K1.12×
09New Jersey<1K1.10×
10Maryland<1K1.10×
11Nevada<1K1.09×
12Indiana<1K1.08×
13Georgia<1K1.05×
14Washington<1K1.05×
15Mississippi<1K1.05×
16New York~1K1.04×
17North Dakota<1K1.04×
18Nebraska<1K1.03×
19Montana<1K1.03×
20Ohio<1K1.02×
21Illinois<1K1.01×
22Virginia<1K1.01×
23Florida~1K1.00×
24Kentucky<1K1.00×
25Michigan<1K0.99×
26Tennessee<1K0.99×
27Massachusetts<1K0.99×
28Oregon<1K0.99×
29Texas~1K0.98×
30Pennsylvania<1K0.97×
31Wisconsin<1K0.96×
32West Virginia<1K0.96×
33Alaska<1K0.96×
34Iowa<1K0.95×
35North Carolina<1K0.94×
36New Mexico<1K0.94×
37New Hampshire<1K0.93×
38Louisiana<1K0.92×
39Utah<1K0.92×
40California~2K0.91×
41Arizona<1K0.91×
42Connecticut<1K0.91×
43Idaho<1K0.90×
44Rhode Island<1K0.90×
45Maine<1K0.88×
46Hawaii<1K0.87×
47South Dakota<1K0.87×
48Minnesota<1K0.86×
49Washington, District of Columbia<1K0.80×
50Vermont<1K0.79×
Fig. 06

Affinity by region

Affinity by region — Marvel Cinematic Universe, United States
0.79×1.00×1.48×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Marvel Cinematic Universe audience vs. the country average
#·InterestCategoryAffinity×
01spiderman moviesMovies & TV17.59×
02Robert PattinsonMovies & TV7.10×
03TwitchGames5.86×
04SuperheroMovies & TV3.99×
05Christian ChurchPolitics & Society3.73×
06SupermanMovies & TV3.68×
07AudienceBusiness & Career3.61×
08PrayerPolitics & Society3.51×
09Evolutionary psychologyHealth3.30×
10CognitionHealth3.25×
11Atlantic OceanTravel & Leisure3.23×
12ChildbirthKids & Family3.17×
13Limited liability companyBusiness & Career3.09×
14AmericasTravel & Leisure2.97×
15TeacherBusiness & Career2.92×
16JesusPolitics & Society2.85×
17UniversePolitics & Society2.85×
18GodPolitics & Society2.73×
19TikTokInternet & Social Media2.39×
20MoviesMovies & TV1.51×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Marvel Cinematic Universe audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Marvel Cinematic Universe audience vs. the country average · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.56×
ExtroversionTHRILL1.86×
Social Media UsageJOY1.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Marvel Cinematic Universe audience vs. the country average · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.84×
Career OrientationPOWER0.91×
Convenience OrientationPREMIUM0.93×
0×1.00× baseline2×
Appendix

Explore more audiences

More Movies & TV audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Marvel Cinematic Universe over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
medium gender data available, but no age data or fewer than 100,000 people; read demographics as a tendency

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/marvel-cinematic-universe-42498” · Methodology