Rascasse Audience Intelligence

Marvel Cinematic Universe Target Market in United States

A data profile of the people who buy, follow and care about Marvel Cinematic Universe in United States — modelled from more than twelve digital signal sources. Marvel Cinematic Universe has an estimated audience of 7,319,130 people in United States.

#506among Brand in United States#412in Movies & TV

The average Marvel Cinematic Universe fan in United States is 31.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Superman, spiderman movies, Twitch, with strongest over-indexing on Superman (3.68× the country average).

Demographically, the Marvel Cinematic Universe audience skews more male with an average age of 31.6, and over-indexes on personality traits such as Spirituality, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Marvel Cinematic Universe fan in United States is more male, around 31.6 years old, with strong Spirituality tendencies and a notable affinity for Superman.

Category: Movies & TV · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Marvel Cinematic Universe profile in United States.

Audience size
7.3M
in United States
Gender
40.2%♀
59.8% male
Age
31.6
average years
Country rank
#4840
Brand in United States
Fig. 01

Search interest · 12-month trend

-44%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Marvel Cinematic Universe

40.2% are female, 59.8% are male, average age 31.6.

Fig. 02

Gender split

40.2%
Female
59.8%
Male
Demographic split for Marvel Cinematic Universe audience in United States
MetricValue
Female40.2%
Male59.8%
Average age31.6
Estimated audience size7,319,130
Fig. 03

Age distribution

Ø 31.6
average years
Age distribution of the Marvel Cinematic Universe audience in United States
Age bracketShare%
16-1939%
20-2924%
30-3918%
40-4913%
50+7%
Fig. 04

Worldwide distribution

64.9%

of the worldwide Marvel Cinematic Universe audience comes from United States.

Worldwide audience distribution share by country for Marvel Cinematic Universe
CountryShare
United States64.9%
United Kingdom11.7%
India9.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Marvel Cinematic Universe audience in United States is strongest.

Fig. 05

Top regions by affinity

Marvel Cinematic Universe customers by region in United States
#RegionReachAffinity×
01South Carolina~200K1.48×
02Kansas~80K1.37×
03Alabama~100K1.22×
04Oklahoma~100K1.20×
05Delaware~20K1.18×
06Colorado~100K1.16×
07Arkansas~70K1.14×
08Missouri~100K1.12×
09New Jersey~200K1.10×
10Maryland~100K1.10×
11Nevada~80K1.09×
12Indiana~100K1.08×
13Georgia~200K1.05×
14Washington~200K1.05×
15Mississippi~60K1.05×
16New York~400K1.04×
17North Dakota~20K1.04×
18Nebraska~40K1.03×
19Montana~20K1.03×
20Ohio~200K1.02×
21Illinois~200K1.01×
22Virginia~200K1.01×
23Florida~500K1.00×
24Kentucky~90K1.00×
25Michigan~200K0.99×
26Tennessee~100K0.99×
27Massachusetts~100K0.99×
28Oregon~80K0.99×
29Texas~600K0.98×
30Pennsylvania~200K0.97×
31Wisconsin~100K0.96×
32West Virginia~30K0.96×
33Alaska~20K0.96×
34Iowa~60K0.95×
35North Carolina~200K0.94×
36New Mexico~30K0.94×
37New Hampshire~30K0.93×
38Louisiana~90K0.92×
39Utah~60K0.92×
40California~700K0.91×
41Arizona~100K0.91×
42Connecticut~70K0.91×
43Idaho~30K0.90×
44Rhode Island~20K0.90×
45Maine~20K0.88×
46Hawaii~30K0.87×
47South Dakota~10K0.87×
48Minnesota~90K0.86×
49Washington, District of Columbia~20K0.80×
50Vermont~10K0.79×
Fig. 06

Affinity by region

Affinity by region — Marvel Cinematic Universe, United States
0.79×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Marvel Cinematic Universe audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Marvel Cinematic Universe audience
#·InterestCategoryAffinity×
01spiderman moviesMovies & TV17.59×
02TwitchGames5.86×
03SuperheroMovies & TV3.99×
04Christian ChurchPolitics & Society3.73×
05SupermanMovies & TV3.68×
06AudienceBusiness & Career3.61×
07PeacemakerMovies & TV3.57×
08PrayerPolitics & Society3.51×
09Evolutionary psychologyHealth3.30×
10CognitionHealth3.25×
11GodzillaMovies & TV3.24×
12Atlantic OceanTravel & Leisure3.23×
13ChildbirthKids & Family3.17×
14Limited liability companyBusiness & Career3.09×
15AmericasTravel & Leisure2.97×
16TeacherBusiness & Career2.92×
17JesusPolitics & Society2.85×
18GodPolitics & Society2.73×
19TikTokInternet & Social Media2.39×
20MoviesMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Marvel Cinematic Universe audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Marvel Cinematic Universe audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.56×
ExtroversionTHRILL1.86×
Social Media UsageJOY1.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Marvel Cinematic Universe audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.84×
Career OrientationPOWER0.91×
Convenience OrientationPREMIUM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Marvel Cinematic Universe's target market in United States?

Marvel Cinematic Universe's target market in United States covers an estimated 7,319,130 people, concentrated in California and Texas.

02

What is the gender split and age of Marvel Cinematic Universe customers?

40.2% of the Marvel Cinematic Universe audience are female, 59.8% are male, with an average age of 31.6 years.

03

Which brands do Marvel Cinematic Universe fans like most?

Marvel Cinematic Universe fans show strongest brand affinity for Superman (3.68×), spiderman movies (17.59×), and Twitch (5.86×) over the country average.

04

Where do Marvel Cinematic Universe fans live in United States?

Marvel Cinematic Universe fans in United States are most concentrated in California (reach ~700K), Texas (reach ~600K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Marvel Cinematic Universe fans also like?

Beyond Marvel Cinematic Universe itself, the audience over-indexes on spiderman movies (17.59×), Twitch (5.86×), Peacemaker (3.57×), and Audience (3.61×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Marvel Cinematic Universe audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Marvel Cinematic Universe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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