Marvel Cinematic Universe Audience in United States

Marvel Cinematic Universe logo

Marvel Cinematic Universe has an estimated audience of 7,367,468 people in United States. 40.2% are female, 59.8% are male, average age 31.6. Top regions: California, Texas, Florida. Top brand affinities: Superman, Twitch, spiderman movies, Peacemaker, Audience.

The average Marvel Cinematic Universe fan in United States is 31.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Superman, Twitch, spiderman movies, with strongest over-indexing on Superman (3.68× the country average). Demographically, the Marvel Cinematic Universe audience skews more male with an average age of 31.6, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Brand

Demographics of Marvel Cinematic Universe fans

Demographic split for Marvel Cinematic Universe audience in United States
MetricValue
Female40.2%
Male59.8%
Average age31.6
Estimated audience size7,367,468

Audience persona

The typical Marvel Cinematic Universe fan in United States is more male, around 31.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Superman.

Top regions in United States

Top regions ranked by reach for Marvel Cinematic Universe in United States
RegionReachAffinity
California792,2920.98×
Texas648,0001.02×
Florida567,7261.14×
New York485,8381.18×
Illinois265,4251.08×
Pennsylvania248,0511×
Georgia242,8621.07×
Ohio235,5131.04×
New Jersey226,4321.21×
North Carolina216,2740.98×
Michigan194,8871.01×
Virginia184,9621.03×
South Carolina179,1751.62×
Washington167,5441.13×
Massachusetts163,9011.13×
Indiana148,2171.1×
Maryland145,6461.15×
Colorado143,6571.24×
Tennessee141,9910.96×
Missouri126,6111.07×
Alabama125,9041.22×
Wisconsin110,1640.99×
Arizona106,5590.71×
Oklahoma105,7631.29×
Minnesota93,8690.89×
Kansas91,2371.57×
Oregon89,6781.06×
Kentucky88,3480.96×
Louisiana75,5040.79×
Nevada75,4691.06×
Arkansas72,6641.2×
Mississippi67,2061.11×
Connecticut62,0210.84×
Utah57,4030.87×
Iowa53,0500.87×
Nebraska37,7091.02×
New Mexico32,5640.88×
Idaho29,9200.81×
West Virginia28,6730.84×
New Hampshire25,9880.9×
Hawaii25,0400.79×
Delaware24,3111.2×
Maine21,4310.81×
Montana20,2040.99×
Rhode Island17,1100.73×
Washington, District of Columbia16,8900.76×
North Dakota14,8620.98×
Alaska11,7310.74×
South Dakota11,3250.67×
Vermont7,8530.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Marvel Cinematic Universe audience
BrandAffinityCategory
Superman3.68×Movies & TV
Twitch5.86×Games
spiderman movies17.59×Movies & TV
Peacemaker3.57×Movies & TV
Audience3.61×Business & Career
TikTok2.39×Internet & Social Media
God2.73×Politics & Society
Jesus2.85×Politics & Society
Evolutionary psychology3.3×Health
Americas2.97×Travel & Leisure
Cognition3.25×Health
Superhero3.99×Movies & TV
Atlantic Ocean3.23×Travel & Leisure
Teacher2.92×Business & Career
Childbirth3.17×Kids & Family
Prayer3.51×Politics & Society
Movies1.51×Movies & TV
Godzilla3.24×Movies & TV
Limited liability company3.09×Business & Career
Christian Church3.73×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Marvel Cinematic Universe audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.04
Early Adopter MentalityPOWER1.5
Pet OwnershipJOY1.28
PatriotismCONSERVATISM1.2
Social Media UsageJOY1.16
ExtroversionTHRILL1.1

Worldwide distribution

Worldwide audience distribution share by country for Marvel Cinematic Universe
CountryShare
United States68.7%
United Kingdom12.4%
Germany10.1%

See Marvel Cinematic Universe audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Marvel Cinematic Universe have in United States?

Marvel Cinematic Universe has an estimated audience of 7,367,468 people in United States, concentrated in California and Texas.

What is the gender split and age of Marvel Cinematic Universe fans?

40.2% of Marvel Cinematic Universe fans are female, 59.8% are male, with an average age of 31.6 years.

Which brands do Marvel Cinematic Universe fans like most?

Marvel Cinematic Universe fans show strongest brand affinity for Superman (3.68×), Twitch (5.86×), and spiderman movies (17.59×) over the country average.

Where do Marvel Cinematic Universe fans live in United States?

Marvel Cinematic Universe fans in United States are most concentrated in California (reach 792,292), Texas (reach 648,000), and Florida (reach 567,726). These three regions account for the largest share of the active audience.

What other brands do Marvel Cinematic Universe fans also like?

Beyond Marvel Cinematic Universe itself, the audience over-indexes on Twitch (5.86×), spiderman movies (17.59×), Peacemaker (3.57×), and Audience (3.61×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Marvel Cinematic Universe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.