Rascasse Audience Intelligence

American History X Audience in United States

A data profile of the people who buy, follow and care about American History X in United States — modelled from more than twelve digital signal sources. American History X has an estimated audience of 1,184,328 people in United States.

#1537among Movie / TV Show / Series in United States#3685in Movies & TV

The average American History X fan in United States is 27.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include The Expendables (film series), Wanted (2008 film), Imdb, with strongest over-indexing on The Expendables (film series) (100.11× the country average).

Demographically, the American History X audience skews more female with an average age of 27.8, and over-indexes on personality traits such as Spirituality, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical American History X fan in United States is more female, around 27.8 years old, with strong Spirituality tendencies and a notable affinity for The Expendables (film series).

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the American History X profile in United States.

Audience size
1.2M
in United States
Gender
67.9%♀
32.1% male
Age
27.8
average years
Country rank
#21064
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of American History X viewers

67.9% are female, 32.1% are male, average age 27.8.

Fig. 02

Gender split

67.9%
Female
32.1%
Male
Demographic split for American History X audience in United States
MetricValue
Female67.9%
Male32.1%
Average age27.8
Estimated audience size1,184,328
Fig. 03

Age distribution

Ø 27.8
average years
Age distribution of the American History X audience in United States
Age bracketShare%
16-1964%
20-2910%
30-3910%
40-498%
50+9%
Fig. 04

Worldwide distribution

26.5%

of the worldwide American History X audience comes from United States.

Worldwide audience distribution share by country for American History X
CountryShare
United States26.5%
France9.0%
Germany8.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the American History X audience in United States is strongest.

Fig. 05

Top regions by affinity

American History X fans by region: top regions in United States
#RegionReachAffinity×
01California~200K1.31×
02Idaho~8K1.23×
03New Mexico~8K1.22×
04West Virginia~7K1.22×
05Arizona~30K1.20×
06Nevada~10K1.16×
07Montana~4K1.15×
08Colorado~20K1.14×
09Oregon~20K1.14×
10Oklahoma~20K1.13×
11Kentucky~20K1.09×
12Illinois~40K1.08×
13Ohio~40K1.08×
14New Hampshire~5K1.07×
15Pennsylvania~40K1.06×
16Washington~30K1.06×
17Indiana~20K1.06×
18Utah~10K1.06×
19Alaska~3K1.06×
20North Dakota~3K1.06×
21Texas~100K1.05×
22Missouri~20K1.05×
23Nebraska~6K1.04×
24Iowa~10K1.02×
25Maine~5K1.02×
26Michigan~30K1.01×
27Connecticut~10K1.00×
28Kansas~10K0.99×
29Rhode Island~4K0.98×
30Tennessee~20K0.97×
31Massachusetts~20K0.95×
32Arkansas~10K0.95×
33South Dakota~3K0.94×
34Vermont~2K0.94×
35New Jersey~30K0.93×
36Minnesota~20K0.93×
37New York~60K0.92×
38Wisconsin~20K0.92×
39North Carolina~30K0.89×
40Virginia~30K0.87×
41Delaware~3K0.87×
42Louisiana~10K0.85×
43Florida~70K0.81×
44Maryland~20K0.81×
45Georgia~30K0.80×
46South Carolina~20K0.80×
47Alabama~10K0.79×
48Washington, District of Columbia~3K0.79×
49Mississippi~8K0.76×
50Hawaii~4K0.72×
Fig. 06

Affinity by region

Affinity by region — American History X, United States
0.72×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the American History X audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for American History X audience
#·InterestCategoryAffinity×
01Sin City (film)Movies & TV102.30×
02The Expendables (film series)Movies & TV100.11×
03Grudge Match (film)Movies & TV78.05×
04Wanted (2008 film)Movies & TV74.09×
05Lord of WarMovies & TV64.55×
06Killing Them SoftlyMovies & TV51.13×
07City of God (2002 film)Movies & TV44.14×
08Gone Baby GoneMovies & TV37.61×
09Hellboy (film)Movies & TV35.47×
10Rambo (film series)Movies & TV33.17×
11Escape Plan (film)Movies & TV27.60×
12Hancock (film)Movies & TV24.84×
13Tatiana MaslanyMovies & TV20.13×
14ImdbMovies & TV19.55×
15Traffic (2000 film)Movies & TV18.61×
16Emily OsmentMovies & TV16.62×
17Golden CorralFood & Beverages13.68×
18Rami MalekMovies & TV13.22×
19toy storyMovies & TV11.33×
20PeacemakerMovies & TV5.11×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the American History X audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by American History X audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.19×
MindfulnessBALANCE1.16×
Early Adopter MentalityPOWER1.06×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by American History X audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.56×
TraditionCONSERVATISM0.59×
CreativityOPEN0.61×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does American History X have in United States?

American History X has an estimated audience of 1,184,328 people in United States, concentrated in California and Texas.

02

What is the gender split and age of American History X viewers?

67.9% of American History X fans are female, 32.1% are male, with an average age of 27.8 years.

03

Which brands do American History X fans like most?

American History X fans show strongest brand affinity for The Expendables (film series) (100.11×), Wanted (2008 film) (74.09×), and Imdb (19.55×) over the country average.

04

Where do American History X fans live in United States?

American History X fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do American History X fans also like?

Beyond American History X itself, the audience over-indexes on Wanted (2008 film) (74.09×), Imdb (19.55×), Sin City (film) (102.3×), and Lord of War (64.55×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for American History X. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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