American History X Audience in United States

American History X logo

American History X has an estimated audience of 1,251,999 people in United States. 67.9% are female, 32.1% are male, average age 27.8. Top regions: California, Texas, Florida. Top brand affinities: The Expendables (film series), Wanted (2008 film), Sin City (film), Imdb, Lord of War.

The average American History X fan in United States is 27.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include The Expendables (film series), Wanted (2008 film), Sin City (film), with strongest over-indexing on The Expendables (film series) (100.11× the country average). Demographically, the American History X audience skews more female with an average age of 27.8, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Drama

Demographics of American History X fans

Demographic split for American History X audience in United States
MetricValue
Female67.9%
Male32.1%
Average age27.8
Estimated audience size1,251,999

Audience persona

The typical American History X fan in United States is more female, around 27.8 years old, with strong Luxury Orientation tendencies and a notable affinity for The Expendables (film series).

Top regions in United States

Top regions ranked by reach for American History X in United States
RegionReachAffinity
California190,2591.38×
Texas119,7641.11×
Florida70,1570.83×
New York69,1700.99×
Pennsylvania46,9281.11×
Illinois46,7791.12×
Ohio42,8541.11×
Michigan34,2751.05×
North Carolina32,9390.87×
Georgia32,6720.85×
New Jersey30,2870.95×
Arizona30,0141.17×
Washington27,5981.1×
Virginia26,8090.88×
Tennessee25,1551×
Indiana24,7331.08×
Massachusetts24,3900.99×
Colorado23,8681.21×
Missouri21,4801.06×
Maryland17,9610.83×
Wisconsin17,8510.95×
Kentucky17,6191.12×
Oregon16,9151.18×
Minnesota16,2110.9×
Oklahoma16,0861.16×
South Carolina15,3950.82×
Nevada14,4391.19×
Alabama13,2460.76×
Louisiana13,1140.81×
Connecticut12,4530.99×
Utah11,5931.03×
Iowa10,2220.99×
Arkansas9,9800.97×
Kansas9,9061×
New Mexico7,7491.23×
Idaho7,5921.21×
Mississippi7,2180.7×
West Virginia6,7621.16×
Nebraska6,3261.01×
New Hampshire5,3651.09×
Maine4,3600.97×
Rhode Island3,8270.96×
Hawaii3,7710.7×
Montana3,6281.04×
Washington, District of Columbia3,0390.81×
Delaware2,7320.79×
North Dakota2,6131.02×
South Dakota2,5580.88×
Alaska2,4820.93×
Wyoming1,9771.07×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for American History X audience
BrandAffinityCategory
The Expendables (film series)100.11×Movies & TV
Wanted (2008 film)74.09×Movies & TV
Sin City (film)102.3×Movies & TV
Imdb19.55×Movies & TV
Lord of War64.55×Movies & TV
Rambo (film series)33.17×Movies & TV
Golden Corral13.68×Food & Beverages
Peacemaker5.11×Movies & TV
Hellboy (film)35.47×Movies & TV
City of God (2002 film)44.14×Movies & TV
Traffic (2000 film)18.61×Movies & TV
Emily Osment16.62×Movies & TV
Grudge Match (film)78.05×Movies & TV
Killing Them Softly51.13×Movies & TV
Tatiana Maslany20.13×Movies & TV
Rami Malek13.22×Movies & TV
Hancock (film)24.84×Movies & TV
Nathalie Emmanuel22.83×Movies & TV
Brad Garrett18.46×Movies & TV
Escape Plan (film)27.6×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by American History X audience
TraitClusterScore
Luxury OrientationPREMIUM3.07
Risk AppetiteTHRILL1.74
ExtroversionTHRILL1.44
IndividualismJOY1.41
Convenience OrientationPREMIUM1.36
Community OrientationOPEN1.32

Worldwide distribution

Worldwide audience distribution share by country for American History X
CountryShare
United States28.2%
France8.9%
Germany8.4%

See American History X audiences in other countries

More Drama audiences in United States

Frequently asked questions

How many fans does American History X have in United States?

American History X has an estimated audience of 1,251,999 people in United States, concentrated in California and Texas.

What is the gender split and age of American History X fans?

67.9% of American History X fans are female, 32.1% are male, with an average age of 27.8 years.

Which brands do American History X fans like most?

American History X fans show strongest brand affinity for The Expendables (film series) (100.11×), Wanted (2008 film) (74.09×), and Sin City (film) (102.3×) over the country average.

Where do American History X fans live in United States?

American History X fans in United States are most concentrated in California (reach 190,259), Texas (reach 119,764), and Florida (reach 70,157). These three regions account for the largest share of the active audience.

What other brands do American History X fans also like?

Beyond American History X itself, the audience over-indexes on Wanted (2008 film) (74.09×), Sin City (film) (102.3×), Imdb (19.55×), and Lord of War (64.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for American History X. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.