Lord of War Audience in United States

Lord of War has an estimated audience of 794,435 people in United States. 25.0% are female, 75.0% are male, average age 47.2. Top regions: California, Texas, Florida. Top brand affinities: Aaron Paul, Winona Ryder, Jack Nicholson, Dumb and Dumber, Toni Collette.

The average Lord of War fan in United States is 47.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Aaron Paul, Winona Ryder, Jack Nicholson, with strongest over-indexing on Aaron Paul (248.88× the country average). Demographically, the Lord of War audience skews more male with an average age of 47.2, and over-indexes on personality traits such as Risk Appetite, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Drama

Demographics of Lord of War fans

Demographic split for Lord of War audience in United States
MetricValue
Female25.0%
Male75.0%
Average age47.2
Estimated audience size794,435

Audience persona

The typical Lord of War fan in United States is more male, around 47.2 years old, with strong Risk Appetite tendencies and a notable affinity for Aaron Paul.

Top regions in United States

Top regions ranked by reach for Lord of War in United States
RegionReachAffinity
California104,4531.2×
Texas77,6551.14×
Florida51,0160.95×
New York46,2511.04×
Illinois29,1571.1×
Pennsylvania24,9560.93×
Ohio23,4270.96×
North Carolina22,7820.95×
Georgia22,1380.9×
Michigan20,5670.99×
Virginia19,0030.98×
Washington18,5271.16×
New Jersey17,6100.87×
Arizona17,5901.08×
Massachusetts15,8291.01×
Tennessee14,9080.94×
Indiana14,9001.03×
Colorado14,5441.16×
Missouri12,7511×
Wisconsin11,5800.97×
Minnesota11,4071×
Maryland11,0100.81×
South Carolina10,7740.9×
Oklahoma9,9831.13×
Oregon9,9191.09×
Kentucky9,8810.99×
Alabama9,7370.88×
Louisiana9,4040.92×
Nevada8,3051.08×
Connecticut7,6250.96×
Utah7,2951.03×
Iowa6,9481.06×
Arkansas6,6701.02×
Kansas6,5321.04×
Mississippi5,5100.84×
Idaho4,4001.1×
Nebraska4,2181.06×
New Mexico4,1881.05×
West Virginia3,4280.93×
Hawaii3,3280.97×
New Hampshire3,1000.99×
Maine2,6230.92×
Montana2,4661.12×
Washington, District of Columbia2,4511.03×
Rhode Island2,1440.85×
Alaska2,0761.22×
South Dakota1,8511.01×
North Dakota1,7301.06×
Delaware1,5520.71×
Wyoming1,2211.04×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lord of War audience
BrandAffinityCategory
Aaron Paul248.88×Movies & TV
Winona Ryder70.15×Movies & TV
Jack Nicholson70.49×Movies & TV
Dumb and Dumber87.12×Movies & TV
Toni Collette97.98×Movies & TV
Zoolander105.67×Movies & TV
American History X136.55×Movies & TV
Once Upon a Time in America177.88×Movies & TV
Twin Peaks32.84×Movies & TV
Paul Wesley91.86×Movies & TV
Boogie Nights77.37×Movies & TV
Sarah Michelle Gellar51.21×Movies & TV
Rain Man92.44×Movies & TV
Miami Vice72.91×Movies & TV
The Big Lebowski53.45×Movies & TV
Dylan O'Brien28.24×Movies & TV
Donnie Darko37.06×Movies & TV
Nicolas Cage27.54×Movies & TV
Melissa McCarthy26.46×Movies & TV
Google Voice20×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lord of War audience
TraitClusterScore
Risk AppetiteTHRILL1.28
ExtroversionTHRILL1.23
IndulgenceJOY1.14
Need for SecurityCONSERVATISM1.12
IndividualismJOY1.1
PatriotismCONSERVATISM1.1

Worldwide distribution

Worldwide audience distribution share by country for Lord of War
CountryShare
United States33.0%
Germany11.3%
United Kingdom9.3%

See Lord of War audiences in other countries

More Drama audiences in United States

Frequently asked questions

How many fans does Lord of War have in United States?

Lord of War has an estimated audience of 794,435 people in United States, concentrated in California and Texas.

What is the gender split and age of Lord of War fans?

25.0% of Lord of War fans are female, 75.0% are male, with an average age of 47.2 years.

Which brands do Lord of War fans like most?

Lord of War fans show strongest brand affinity for Aaron Paul (248.88×), Winona Ryder (70.15×), and Jack Nicholson (70.49×) over the country average.

Where do Lord of War fans live in United States?

Lord of War fans in United States are most concentrated in California (reach 104,453), Texas (reach 77,655), and Florida (reach 51,016). These three regions account for the largest share of the active audience.

What other brands do Lord of War fans also like?

Beyond Lord of War itself, the audience over-indexes on Winona Ryder (70.15×), Jack Nicholson (70.49×), Dumb and Dumber (87.12×), and Toni Collette (97.98×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lord of War. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.