Once Upon a Time in America Audience in United States

Once Upon a Time in America logo

Once Upon a Time in America has an estimated audience of 605,812 people in United States. 30.7% are female, 69.3% are male, average age 34.1. Top regions: California, New York, Texas. Top brand affinities: Her Majesty's Theatre, Steve McQueen, James Dean, Magic City (TV series), Life of Dad.

The average Once Upon a Time in America fan in United States is 34.1 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Her Majesty's Theatre, Steve McQueen, James Dean, with strongest over-indexing on Her Majesty's Theatre (602.47× the country average). Demographically, the Once Upon a Time in America audience skews more male with an average age of 34.1, and over-indexes on personality traits such as Individualism, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Drama

Demographics of Once Upon a Time in America fans

Demographic split for Once Upon a Time in America audience in United States
MetricValue
Female30.7%
Male69.3%
Average age34.1
Estimated audience size605,812

Audience persona

The typical Once Upon a Time in America fan in United States is more male, around 34.1 years old, with strong Individualism tendencies and a notable affinity for Her Majesty's Theatre.

Top regions in United States

Top regions ranked by reach for Once Upon a Time in America in United States
RegionReachAffinity
California95,4631.43×
New York70,5362.08×
Texas51,9131×
Florida40,6020.99×
Illinois27,7961.38×
Pennsylvania25,4401.25×
New Jersey23,2161.51×
Ohio19,3841.04×
Michigan16,3881.03×
Massachusetts15,7251.32×
North Carolina15,6710.86×
Georgia15,6150.84×
Virginia15,4631.05×
Arizona12,9121.04×
Washington12,5481.03×
Maryland11,0541.06×
Tennessee10,8030.89×
Indiana10,0810.91×
Missouri9,6740.99×
Colorado8,9660.94×
Wisconsin8,7790.96×
Minnesota8,3730.96×
Connecticut8,3211.37×
South Carolina7,6930.84×
Oregon7,3811.06×
Kentucky7,1000.93×
Louisiana7,0240.9×
Alabama6,4550.76×
Nevada6,2771.07×
Oklahoma6,0400.9×
Utah4,4530.82×
Kansas4,4390.93×
Iowa4,2800.86×
Arkansas3,8900.78×
Mississippi3,6620.73×
New Mexico2,8750.95×
New Hampshire2,6421.11×
Idaho2,5770.85×
Rhode Island2,4651.28×
Nebraska2,4530.81×
Maine2,2121.02×
West Virginia2,1990.78×
Washington, District of Columbia2,1851.2×
Hawaii2,1820.84×
Delaware1,6620.99×
Montana1,4640.87×
Vermont1,0230.96×
Alaska1,0060.78×
South Dakota9440.67×
North Dakota8840.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Once Upon a Time in America audience
BrandAffinityCategory
Her Majesty's Theatre602.47×Arts & Culture
Steve McQueen188.05×Movies & TV
James Dean154.2×Movies & TV
Magic City (TV series)242.94×Movies & TV
Life of Dad501.49×Kids & Family
Alexander Skarsgård61.86×Movies & TV
Brad Pitt37.96×Movies & TV
Once upon a time87.61×Movies & TV
Donnie Brasco (film)113.11×Movies & TV
Captain Tsubasa203.06×Literature
Road to Perdition142.35×Movies & TV
Dogfish Head Brewery95.42×Food & Beverages
Bad Brains178.01×Music & Radio
Beams45.67×Fashion & Accessoires
Lord of War91.45×Movies & TV
Street Chopper161.97×
Mean Streets129.35×Movies & TV
The Clash85.68×Music & Radio
American History X52.71×Movies & TV
Black Flag (band)74.44×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Once Upon a Time in America audience
TraitClusterScore
IndividualismJOY2.3
PatriotismCONSERVATISM2.13
SpiritualityBALANCE1.91
SustainabilityBALANCE1.42
TraditionCONSERVATISM1.26
Social Media UsageJOY1.25

Worldwide distribution

Worldwide audience distribution share by country for Once Upon a Time in America
CountryShare
United States19.7%
Italy19.0%
United Kingdom8.4%

See Once Upon a Time in America audiences in other countries

More Drama audiences in United States

Frequently asked questions

How many fans does Once Upon a Time in America have in United States?

Once Upon a Time in America has an estimated audience of 605,812 people in United States, concentrated in California and New York.

What is the gender split and age of Once Upon a Time in America fans?

30.7% of Once Upon a Time in America fans are female, 69.3% are male, with an average age of 34.1 years.

Which brands do Once Upon a Time in America fans like most?

Once Upon a Time in America fans show strongest brand affinity for Her Majesty's Theatre (602.47×), Steve McQueen (188.05×), and James Dean (154.2×) over the country average.

Where do Once Upon a Time in America fans live in United States?

Once Upon a Time in America fans in United States are most concentrated in California (reach 95,463), New York (reach 70,536), and Texas (reach 51,913). These three regions account for the largest share of the active audience.

What other brands do Once Upon a Time in America fans also like?

Beyond Once Upon a Time in America itself, the audience over-indexes on Steve McQueen (188.05×), James Dean (154.2×), Magic City (TV series) (242.94×), and Life of Dad (501.49×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Once Upon a Time in America. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.