Rascasse Audience Intelligence

Once Upon a Time in America Audience in United States

A data profile of the people who buy, follow and care about Once Upon a Time in America in United States — modelled from more than twelve digital signal sources. Once Upon a Time in America has an estimated audience of 573,191 people in United States.

#2927among Movie / TV Show / Series in United States#6292in Movies & TV

The average Once Upon a Time in America fan in United States is 34.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Her Majesty's Theatre, Steve McQueen, James Dean, with strongest over-indexing on Her Majesty's Theatre (602.47× the country average).

Demographically, the Once Upon a Time in America audience skews more male with an average age of 34.1, and over-indexes on personality traits such as Early Adopter Mentality, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Once Upon a Time in America fan in United States is more male, around 34.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Her Majesty's Theatre.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Once Upon a Time in America profile in United States.

Audience size
573K
in United States
Gender
30.7%♀
69.3% male
Age
34.1
average years
Country rank
#33753
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Once Upon a Time in America viewers

30.7% are female, 69.3% are male, average age 34.1.

Fig. 02

Gender split

30.7%
Female
69.3%
Male
Demographic split for Once Upon a Time in America audience in United States
MetricValue
Female30.7%
Male69.3%
Average age34.1
Estimated audience size573,191
Fig. 03

Age distribution

Ø 34.1
average years
Age distribution of the Once Upon a Time in America audience in United States
Age bracketShare%
16-1943%
20-2913%
30-3913%
40-4915%
50+17%
Fig. 04

Worldwide distribution

12.6%

of the worldwide Once Upon a Time in America audience comes from United States.

Worldwide audience distribution share by country for Once Upon a Time in America
CountryShare
Italy23.6%
United States12.6%
France9.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Once Upon a Time in America audience in United States is strongest.

Fig. 05

Top regions by affinity

Once Upon a Time in America fans by region: top regions in United States
#RegionReachAffinity×
01New York~70K1.95×
02New Jersey~20K1.44×
03California~90K1.36×
04Connecticut~8K1.33×
05Massachusetts~20K1.32×
06Illinois~30K1.31×
07Rhode Island~2K1.28×
08Pennsylvania~20K1.20×
09Washington, District of Columbia~2K1.18×
10New Hampshire~3K1.09×
11Oregon~7K1.06×
12Nevada~6K1.06×
13Maine~2K1.06×
14Vermont~1K1.04×
15Michigan~20K1.03×
16Maryland~10K1.03×
17Delaware~2K1.03×
18Ohio~20K1.01×
19Virginia~10K1.01×
20Arizona~10K1.01×
21Washington~10K1.01×
22Missouri~10K0.99×
23Florida~40K0.98×
24New Mexico~3K0.97×
25Wisconsin~9K0.96×
26Minnesota~8K0.96×
27Texas~50K0.94×
28Kentucky~7K0.94×
29Montana~2K0.94×
30Kansas~4K0.93×
31Oklahoma~6K0.92×
32Colorado~9K0.91×
33Louisiana~7K0.91×
34Indiana~10K0.90×
35Iowa~4K0.90×
36Idaho~3K0.89×
37West Virginia~3K0.89×
38Alaska~1K0.89×
39Tennessee~10K0.88×
40Nebraska~3K0.87×
41North Carolina~20K0.86×
42South Carolina~8K0.86×
43Hawaii~2K0.86×
44Utah~5K0.85×
45Georgia~20K0.83×
46Arkansas~4K0.83×
47North Dakota~1K0.83×
48Alabama~7K0.79×
49South Dakota~1K0.79×
50Mississippi~4K0.78×
Fig. 06

Affinity by region

Affinity by region — Once Upon a Time in America, United States
0.78×1.00×1.95×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Once Upon a Time in America audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Once Upon a Time in America audience
#·InterestCategoryAffinity×
01Her Majesty's TheatreArts & Culture602.47×
02Life of DadKids & Family501.49×
03Magic City (TV series)Movies & TV242.94×
04Captain TsubasaLiterature203.06×
05Steve McQueenMovies & TV188.05×
06Bad BrainsMusic & Radio178.01×
07Street ChopperTopic161.97×
08James DeanMovies & TV154.20×
09Road to PerditionMovies & TV142.35×
10Mean StreetsMovies & TV129.35×
11Donnie Brasco (film)Movies & TV113.11×
12Dogfish Head BreweryFood & Beverages95.42×
13Lord of WarMovies & TV91.45×
14Once upon a timeMovies & TV87.61×
15The ClashMusic & Radio85.68×
16Alexander SkarsgårdMovies & TV61.86×
17American History XMovies & TV52.71×
18BeamsFashion & Accessoires45.67×
19Brad PittMovies & TV37.96×
20Scarface (1983 film)Movies & TV24.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Once Upon a Time in America audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Once Upon a Time in America audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER3.37×
SpiritualityBALANCE2.88×
MindfulnessBALANCE2.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Once Upon a Time in America audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.54×
Community OrientationOPEN0.66×
Family OrientationCONSERVATISM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Once Upon a Time in America have in United States?

Once Upon a Time in America has an estimated audience of 573,191 people in United States, concentrated in California and New York.

02

What is the gender split and age of Once Upon a Time in America viewers?

30.7% of Once Upon a Time in America fans are female, 69.3% are male, with an average age of 34.1 years.

03

Which brands do Once Upon a Time in America fans like most?

Once Upon a Time in America fans show strongest brand affinity for Her Majesty's Theatre (602.47×), Steve McQueen (188.05×), and James Dean (154.2×) over the country average.

04

Where do Once Upon a Time in America fans live in United States?

Once Upon a Time in America fans in United States are most concentrated in California (reach ~90K), New York (reach ~70K), and Texas (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Once Upon a Time in America fans also like?

Beyond Once Upon a Time in America itself, the audience over-indexes on Steve McQueen (188.05×), James Dean (154.2×), Magic City (TV series) (242.94×), and Life of Dad (501.49×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Once Upon a Time in America. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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