Dogfish Head Brewery Audience in United States

Dogfish Head Brewery logo

Dogfish Head Brewery has an estimated audience of 860,775 people in United States. 42.8% are female, 57.2% are male, average age 38.0. Top regions: Delaware, Pennsylvania, Maryland. Top brand affinities: Who Wants to Be a Millionaire?, Vocal harmony, Historic site, Elsword, Mathcore.

The average Dogfish Head Brewery fan in United States is 38.0 years old, more male, and lives primarily in Delaware. The audience is concentrated in Delaware, Pennsylvania, Maryland. Top brand affinities include Who Wants to Be a Millionaire?, Vocal harmony, Historic site, with strongest over-indexing on Who Wants to Be a Millionaire? (20× the country average). Demographically, the Dogfish Head Brewery audience skews more male with an average age of 38.0, and over-indexes on personality traits such as Indulgence, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Beer

Demographics of Dogfish Head Brewery fans

Demographic split for Dogfish Head Brewery audience in United States
MetricValue
Female42.8%
Male57.2%
Average age38.0
Estimated audience size860,775

Audience persona

The typical Dogfish Head Brewery fan in United States is more male, around 38.0 years old, with strong Indulgence tendencies and a notable affinity for Who Wants to Be a Millionaire?.

Top regions in United States

Top regions ranked by reach for Dogfish Head Brewery in United States
RegionReachAffinity
Delaware64,64227.22×
Pennsylvania45,1861.56×
Maryland33,8352.29×
New York24,9630.52×
New Jersey24,7811.13×
California16,9380.18×
Florida16,8560.29×
Virginia15,3070.73×
Texas14,6930.2×
Massachusetts11,6260.69×
Ohio10,2270.39×
Illinois9,4940.33×
North Carolina8,9890.35×
Michigan7,5300.33×
South Carolina6,7820.52×
Georgia6,1980.23×
Connecticut5,6460.65×
Tennessee5,5870.32×
Colorado5,5700.41×
Indiana5,3130.34×
Washington5,0530.29×
Wisconsin5,0030.39×
Minnesota4,1520.34×
Missouri3,9010.28×
Arizona3,6290.21×
New Hampshire3,5921.06×
Washington, District of Columbia3,5371.37×
Kentucky3,2810.3×
Maine3,2381.05×
Oregon2,7280.28×
Alabama2,6000.22×
Vermont2,5311.67×
Nevada2,2780.27×
Rhode Island1,9930.73×
Oklahoma1,8580.19×
Iowa1,8390.26×
Louisiana1,8190.16×
Kansas1,7740.26×
West Virginia1,7110.43×
Arkansas1,2350.17×
Nebraska1,1750.27×
Utah1,0400.13×
Hawaii1,0320.28×
Mississippi1,0030.14×
Idaho9890.23×
New Mexico7800.18×
Montana6820.29×
North Dakota4980.28×
South Dakota3890.2×
Alaska3410.19×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dogfish Head Brewery audience
BrandAffinityCategory
Who Wants to Be a Millionaire?20×Movies & TV
Vocal harmony7.68×Music & Radio
Historic site7.19×Arts & Culture
Elsword27×Games
Mathcore12.14×Music & Radio
Governor of Michigan11.06×Politics & Society
Goop7.76×Internet & Social Media
Grinch5.55×Movies & TV
Israel2.73×Travel & Leisure
Fairy godmother7.53×Literature
Hipster8.96×Politics & Society
Hibachi7.25×Food & Beverages
Wok5.73×Food & Beverages
El Paso County, Colorado11.23×Travel & Leisure
Kikar HaShabbat14.34×News
Google Home5.51×Technology & Electronics
Harlow9.64×Travel & Leisure
TV Fanatic8.21×Movies & TV
Natural rubber1.56×Cars & Mobility
Guitarist (magazine)8.54×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dogfish Head Brewery audience
TraitClusterScore
IndulgenceJOY1.98
LGBTQ+ IdentityOPEN1.34
Early Adopter MentalityPOWER1.32
Sports ActivityPOWER1.26
Urban LifestyleOPEN1.24
ExtroversionTHRILL1.24

Worldwide distribution

Worldwide audience distribution share by country for Dogfish Head Brewery
CountryShare
United States85.8%
Canada4.6%
Australia2.0%

See Dogfish Head Brewery audiences in other countries

More Beer audiences in United States

Frequently asked questions

How many fans does Dogfish Head Brewery have in United States?

Dogfish Head Brewery has an estimated audience of 860,775 people in United States, concentrated in Delaware and Pennsylvania.

What is the gender split and age of Dogfish Head Brewery fans?

42.8% of Dogfish Head Brewery fans are female, 57.2% are male, with an average age of 38.0 years.

Which brands do Dogfish Head Brewery fans like most?

Dogfish Head Brewery fans show strongest brand affinity for Who Wants to Be a Millionaire? (20×), Vocal harmony (7.68×), and Historic site (7.19×) over the country average.

Where do Dogfish Head Brewery fans live in United States?

Dogfish Head Brewery fans in United States are most concentrated in Delaware (reach 64,642), Pennsylvania (reach 45,186), and Maryland (reach 33,835). These three regions account for the largest share of the active audience.

What other brands do Dogfish Head Brewery fans also like?

Beyond Dogfish Head Brewery itself, the audience over-indexes on Vocal harmony (7.68×), Historic site (7.19×), Elsword (27×), and Mathcore (12.14×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dogfish Head Brewery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.