Rascasse Audience Intelligence

Dogfish Head Brewery Target Market in United States

A data profile of the people who buy, follow and care about Dogfish Head Brewery in United States — modelled from more than twelve digital signal sources. Dogfish Head Brewery has an estimated audience of 852,578 people in United States.

#25among Beer in United States#2695among Brand in United States#1467in Food & Beverages

The average Dogfish Head Brewery fan in United States is 38.0 years old, more male, and lives primarily in Delaware.

The audience is concentrated in Delaware, Pennsylvania, Maryland.

Top brand affinities include Once Upon a Time in America, Stone Brewing Co., New Belgium Brewing Company, with strongest over-indexing on Once Upon a Time in America (95.42× the country average).

Demographically, the Dogfish Head Brewery audience skews more male with an average age of 38.0, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dogfish Head Brewery fan in United States is more male, around 38.0 years old, with strong Indulgence tendencies and a notable affinity for Once Upon a Time in America.

Category: Food & Beverages · Type: Brand · Subtype: Beer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dogfish Head Brewery profile in United States.

Audience size
853K
in United States
Gender
42.8%♀
57.2% male
Age
38.0
average years
Country rank
#26329
Brand in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Dogfish Head Brewery

42.8% are female, 57.2% are male, average age 38.0.

Fig. 02

Gender split

42.8%
Female
57.2%
Male
Demographic split for Dogfish Head Brewery audience in United States
MetricValue
Female42.8%
Male57.2%
Average age38.0
Estimated audience size852,578
Fig. 03

Age distribution

Ø 38.0
average years
Age distribution of the Dogfish Head Brewery audience in United States
Age bracketShare%
16-1914%
20-2926%
30-3928%
40-4919%
50+13%
Fig. 04

Worldwide distribution

69.5%

of the worldwide Dogfish Head Brewery audience comes from United States.

Worldwide audience distribution share by country for Dogfish Head Brewery
CountryShare
United States69.5%
United Kingdom18.1%
Canada3.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dogfish Head Brewery audience in United States is strongest.

Fig. 05

Top regions by affinity

Dogfish Head Brewery customers by region in United States
#RegionReachAffinity×
01Delaware~60K25.22×
02Maryland~30K2.19×
03Vermont~3K2.01×
04Maine~5K1.56×
05Pennsylvania~40K1.53×
06Washington, District of Columbia~3K1.33×
07New Hampshire~4K1.30×
08New Jersey~20K1.05×
09Rhode Island~2K0.85×
10Massachusetts~10K0.76×
11Connecticut~7K0.76×
12Virginia~20K0.74×
13Alaska~1K0.71×
14South Dakota~1K0.67×
15North Dakota~1K0.67×
16West Virginia~3K0.63×
17Montana~1K0.62×
18Hawaii~2K0.55×
19New York~30K0.53×
20Idaho~2K0.53×
21New Mexico~2K0.53×
22Colorado~7K0.52×
23Nebraska~2K0.52×
24South Carolina~7K0.51×
25Mississippi~4K0.51×
26Kansas~3K0.48×
27Arkansas~3K0.47×
28Wisconsin~6K0.46×
29Oregon~5K0.46×
30Indiana~7K0.45×
31Iowa~3K0.45×
32Kentucky~5K0.44×
33Ohio~10K0.43×
34Washington~7K0.42×
35Oklahoma~4K0.42×
36Nevada~3K0.42×
37Tennessee~7K0.41×
38Utah~3K0.41×
39Illinois~10K0.40×
40North Carolina~10K0.40×
41Minnesota~5K0.40×
42Louisiana~4K0.40×
43Missouri~5K0.39×
44Alabama~5K0.39×
45Michigan~9K0.38×
46Arizona~6K0.33×
47Florida~20K0.32×
48Georgia~8K0.32×
49Texas~20K0.27×
50California~20K0.23×
Fig. 06

Affinity by region

Affinity by region — Dogfish Head Brewery, United States
0.23×1.00×25.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dogfish Head Brewery audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dogfish Head Brewery audience
#·InterestCategoryAffinity×
01Once Upon a Time in AmericaMovies & TV95.42×
02Tuborg BreweryFood & Beverages65.50×
03LeffeFood & Beverages61.90×
04Paulaner BreweryFood & Beverages58.11×
05Bitter (beer)Food & Beverages51.66×
06Stone Brewing Co.Food & Beverages38.82×
07New Belgium Brewing CompanyFood & Beverages31.58×
08Lagunitas Brewing CompanyFood & Beverages23.27×
09Once upon a timeMovies & TV20.00×
10Goose Island BreweryFood & Beverages16.65×
11Grey Goose (vodka)Food & Beverages12.38×
12India Pale AleFood & Beverages11.92×
13Total Wine & MoreFood & Beverages5.80×
14Sustainable energyHome & Garden3.81×
15Renewable energyBusiness & Career3.55×
16FedExBusiness & Career3.19×
17BrewingFood & Beverages3.12×
18Buffalo BillsSports3.06×
19Trader Joe'sShopping2.78×
20Mortgage loansBusiness & Career2.45×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dogfish Head Brewery audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dogfish Head Brewery audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.09×
Convenience OrientationPREMIUM1.90×
Urban LifestyleOPEN1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dogfish Head Brewery audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.70×
TraditionCONSERVATISM0.70×
MindfulnessBALANCE0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Dogfish Head Brewery's target market in United States?

Dogfish Head Brewery's target market in United States covers an estimated 852,578 people, concentrated in Delaware and Pennsylvania.

02

What is the gender split and age of Dogfish Head Brewery customers?

42.8% of the Dogfish Head Brewery audience are female, 57.2% are male, with an average age of 38.0 years.

03

Which brands do Dogfish Head Brewery fans like most?

Dogfish Head Brewery fans show strongest brand affinity for Once Upon a Time in America (95.42×), Stone Brewing Co. (38.82×), and New Belgium Brewing Company (31.58×) over the country average.

04

Where do Dogfish Head Brewery fans live in United States?

Dogfish Head Brewery fans in United States are most concentrated in Delaware (reach ~60K), Pennsylvania (reach ~40K), and Maryland (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Dogfish Head Brewery fans also like?

Beyond Dogfish Head Brewery itself, the audience over-indexes on Stone Brewing Co. (38.82×), New Belgium Brewing Company (31.58×), Once upon a time (20×), and Bitter (beer) (51.66×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Beer audiences in United States

See Dogfish Head Brewery audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Dogfish Head Brewery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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