Rascasse Audience Intelligence

Bitter (beer) Audience in United States

A data profile of the people who buy, follow and care about Bitter (beer) in United States — modelled from more than twelve digital signal sources. Bitter (beer) has an estimated audience of 354,426 people in United States.

#79among Alcohol in United States#12806among Topic in United States#2319in Food & Beverages

The average Bitter (beer) fan in United States is 35.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Dogfish Head Brewery, Indiana Hoosiers football, Microbrewery, with strongest over-indexing on Dogfish Head Brewery (51.66× the country average).

Demographically, the Bitter (beer) audience skews balanced with an average age of 35.6, and over-indexes on personality traits such as Risk Appetite, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bitter (beer) fan in United States is balanced, around 35.6 years old, with strong Risk Appetite tendencies and a notable affinity for Dogfish Head Brewery.

Category: Food & Beverages · Type: Topic · Subtype: Alcohol

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bitter (beer) profile in United States.

Audience size
354K
in United States
Gender
53.3%♀
46.7% male
Age
35.6
average years
Country rank
#44330
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bitter (beer) fans

53.3% are female, 46.7% are male, average age 35.6.

Fig. 02

Gender split

53.3%
Female
46.7%
Male
Demographic split for Bitter (beer) audience in United States
MetricValue
Female53.3%
Male46.7%
Average age35.6
Estimated audience size354,426
Fig. 03

Age distribution

Ø 35.6
average years
Age distribution of the Bitter (beer) audience in United States
Age bracketShare%
16-1926%
20-2925%
30-3919%
40-4916%
50+13%
Fig. 04

Worldwide distribution

21.5%

of the worldwide Bitter (beer) audience comes from United States.

Worldwide audience distribution share by country for Bitter (beer)
CountryShare
United States21.5%
United Kingdom10.2%
Germany5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bitter (beer) audience in United States is strongest.

Fig. 05

Top regions by affinity

Bitter (beer) fans by region: top regions in United States
#RegionReachAffinity×
01Alaska<1K1.23×
02Wisconsin~6K1.15×
03Louisiana~5K1.14×
04Arizona~8K1.12×
05North Carolina~10K1.11×
06Montana~1K1.09×
07New York~20K1.08×
08Alabama~5K1.08×
09Texas~30K1.05×
10Georgia~10K1.05×
11Maryland~6K1.04×
12Connecticut~4K1.04×
13California~40K1.03×
14Pennsylvania~10K1.03×
15Illinois~10K1.03×
16New Hampshire~1K1.02×
17Washington, District of Columbia~1K1.02×
18Florida~20K1.01×
19Michigan~9K1.01×
20Tennessee~7K1.01×
21Maine~1K1.01×
22Ohio~10K1.00×
23Minnesota~5K1.00×
24Hawaii~2K1.00×
25Vermont<1K1.00×
26Kentucky~4K0.99×
27Massachusetts~7K0.98×
28South Carolina~5K0.98×
29Mississippi~3K0.98×
30Kansas~3K0.98×
31Nebraska~2K0.98×
32Rhode Island~1K0.98×
33Indiana~6K0.97×
34Nevada~3K0.97×
35Delaware<1K0.97×
36Washington~7K0.96×
37Oregon~4K0.96×
38Oklahoma~4K0.96×
39Iowa~3K0.96×
40Arkansas~3K0.96×
41Virginia~8K0.95×
42Idaho~2K0.95×
43Colorado~5K0.94×
44New Mexico~2K0.94×
45North Dakota<1K0.94×
46New Jersey~8K0.92×
47Missouri~5K0.91×
48South Dakota<1K0.91×
49Utah~3K0.89×
50West Virginia~1K0.89×
Fig. 06

Affinity by region

Affinity by region — Bitter (beer), United States
0.89×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bitter (beer) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bitter (beer) audience
#·InterestCategoryAffinity×
01Dogfish Head BreweryFood & Beverages51.66×
02SkolFood & Beverages42.00×
03Beer ratingFood & Beverages32.16×
04Ginger aleFood & Beverages23.82×
05BeerAdvocateFood & Beverages18.40×
06Bell's BreweryFood & Beverages13.12×
07Japanese whiskyFood & Beverages12.43×
08India Pale AleFood & Beverages11.69×
09HopsFood & Beverages10.09×
10Stanley CupSports8.52×
11Indiana Hoosiers footballSports8.36×
12HomebrewingFood & Beverages7.53×
13MicrobreweryFood & Beverages6.23×
14Single malt whiskyFood & Beverages6.01×
15AutoZoneCars & Mobility2.16×
16Eastern Time ZonePolitics & Society2.09×
17BeerFood & Beverages2.05×
18Rock musicMusic & Radio1.71×
19NFLSports1.58×
20Comedy moviesMovies & TV1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bitter (beer) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bitter (beer) audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.48×
PatriotismCONSERVATISM1.45×
Early Adopter MentalityPOWER1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bitter (beer) audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.77×
SpiritualityBALANCE0.84×
CreativityOPEN0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bitter (beer) have in United States?

Bitter (beer) has an estimated audience of 354,426 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Bitter (beer) fans?

53.3% of Bitter (beer) fans are female, 46.7% are male, with an average age of 35.6 years.

03

Which brands do Bitter (beer) fans like most?

Bitter (beer) fans show strongest brand affinity for Dogfish Head Brewery (51.66×), Indiana Hoosiers football (8.36×), and Microbrewery (6.23×) over the country average.

04

Where do Bitter (beer) fans live in United States?

Bitter (beer) fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Bitter (beer) fans also like?

Beyond Bitter (beer) itself, the audience over-indexes on Indiana Hoosiers football (8.36×), Microbrewery (6.23×), Skol (42×), and Stanley Cup (8.52×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Alcohol audiences in United States

See Bitter (beer) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bitter (beer). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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