Bitter (beer) Audience in United States

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Bitter (beer) has an estimated audience of 354,426 people in United States. 53.3% are female, 46.7% are male, average age 35.6. Top regions: California, Texas, Florida. Top brand affinities: Dogfish Head Brewery, Indiana Hoosiers football, Microbrewery, Skol, Stanley Cup.

The average Bitter (beer) fan in United States is 35.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Dogfish Head Brewery, Indiana Hoosiers football, Microbrewery, with strongest over-indexing on Dogfish Head Brewery (51.66× the country average). Demographically, the Bitter (beer) audience skews balanced with an average age of 35.6, and over-indexes on personality traits such as Indulgence, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Alcohol

Demographics of Bitter (beer) fans

Demographic split for Bitter (beer) audience in United States
MetricValue
Female53.3%
Male46.7%
Average age35.6
Estimated audience size354,426

Audience persona

The typical Bitter (beer) fan in United States is balanced, around 35.6 years old, with strong Indulgence tendencies and a notable affinity for Dogfish Head Brewery.

Top regions in United States

Top regions ranked by reach for Bitter (beer) in United States
RegionReachAffinity
California42,1081.08×
Texas32,4191.06×
Florida25,0961.05×
New York22,7821.15×
Pennsylvania12,7121.07×
Illinois12,4691.06×
North Carolina11,7611.1×
Georgia11,4621.05×
Ohio11,3051.04×
Michigan9,6461.04×
Arizona8,6551.2×
Virginia8,4610.98×
New Jersey8,3980.93×
Tennessee7,2791.02×
Massachusetts7,0881.02×
Washington7,0240.99×
Indiana6,5121.01×
Maryland6,3051.03×
Wisconsin6,1941.16×
Alabama5,5001.11×
Colorado5,4540.98×
Minnesota5,2271.03×
South Carolina5,2110.98×
Louisiana5,1771.13×
Missouri5,1740.91×
Kentucky4,4150.99×
Oregon3,8840.96×
Connecticut3,7611.06×
Oklahoma3,7010.94×
Nevada3,3370.97×
Utah2,8660.9×
Iowa2,8050.96×
Kansas2,7030.97×
Arkansas2,6640.91×
Mississippi2,6480.91×
Nebraska1,7310.97×
Idaho1,6550.93×
New Mexico1,5900.89×
Hawaii1,4960.98×
New Hampshire1,4411.03×
West Virginia1,3690.83×
Maine1,2580.99×
Washington, District of Columbia1,0961.03×
Rhode Island1,0850.96×
Montana1,0561.07×
Alaska9011.19×
Delaware8850.91×
South Dakota6650.81×
North Dakota6350.87×
Vermont6100.98×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bitter (beer) audience
BrandAffinityCategory
Dogfish Head Brewery51.66×Food & Beverages
Indiana Hoosiers football8.36×Sports
Microbrewery6.23×Food & Beverages
Skol42×Food & Beverages
Stanley Cup8.52×Sports
Homebrewing7.53×Food & Beverages
India Pale Ale11.69×Food & Beverages
Rock music1.71×Music & Radio
Beer2.05×Food & Beverages
NFL1.58×Sports
Hops10.09×Food & Beverages
AutoZone2.16×Cars & Mobility
Comedy movies1.58×Movies & TV
BeerAdvocate18.4×Food & Beverages
Eastern Time Zone2.09×Politics & Society
Single malt whisky6.01×Food & Beverages
Japanese whisky12.43×Food & Beverages
Friends1.61×Movies & TV
Ginger ale23.82×Food & Beverages
Beer rating32.16×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bitter (beer) audience
TraitClusterScore
IndulgenceJOY1.61
LGBTQ+ IdentityOPEN1.41
Early Adopter MentalityPOWER1.26
Career OrientationPOWER1.2
Luxury OrientationPREMIUM1.16
Healthy LifestyleBALANCE1.15

Worldwide distribution

Worldwide audience distribution share by country for Bitter (beer)
CountryShare
United States21.6%
United Kingdom10.3%
Germany5.8%

See Bitter (beer) audiences in other countries

More Alcohol audiences in United States

Frequently asked questions

How many fans does Bitter (beer) have in United States?

Bitter (beer) has an estimated audience of 354,426 people in United States, concentrated in California and Texas.

What is the gender split and age of Bitter (beer) fans?

53.3% of Bitter (beer) fans are female, 46.7% are male, with an average age of 35.6 years.

Which brands do Bitter (beer) fans like most?

Bitter (beer) fans show strongest brand affinity for Dogfish Head Brewery (51.66×), Indiana Hoosiers football (8.36×), and Microbrewery (6.23×) over the country average.

Where do Bitter (beer) fans live in United States?

Bitter (beer) fans in United States are most concentrated in California (reach 42,108), Texas (reach 32,419), and Florida (reach 25,096). These three regions account for the largest share of the active audience.

What other brands do Bitter (beer) fans also like?

Beyond Bitter (beer) itself, the audience over-indexes on Indiana Hoosiers football (8.36×), Microbrewery (6.23×), Skol (42×), and Stanley Cup (8.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bitter (beer). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.