Skol Audience in United States
Skol has an estimated audience of 322,722 people in United States. 51.7% are female, 48.3% are male, average age 37.2. Top regions: California, Minnesota, Florida.
The average Skol fan in United States is 37.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Minnesota, Florida.
Category: Food & Beverages · Type: Brand · Subtype: Beer
Demographics of Skol fans
| Metric | Value |
|---|---|
| Female | 51.7% |
| Male | 48.3% |
| Average age | 37.2 |
| Estimated audience size | 322,722 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 23,648 | 0.67× |
| Minnesota | 22,643 | 4.9× |
| Florida | 19,076 | 0.87× |
| Texas | 17,561 | 0.63× |
| New York | 12,481 | 0.69× |
| Illinois | 11,405 | 1.06× |
| Michigan | 10,304 | 1.22× |
| Wisconsin | 7,931 | 1.63× |
| Ohio | 7,010 | 0.71× |
| Pennsylvania | 6,857 | 0.63× |
| North Carolina | 6,504 | 0.67× |
| Virginia | 6,497 | 0.83× |
| Washington | 6,483 | 1.0× |
| Colorado | 6,174 | 1.21× |
| Georgia | 6,060 | 0.61× |
| Indiana | 5,846 | 0.99× |
| Arizona | 5,518 | 0.84× |
| Tennessee | 5,213 | 0.81× |
| New Jersey | 5,188 | 0.63× |
| Iowa | 4,960 | 1.87× |
| Massachusetts | 4,778 | 0.75× |
| Missouri | 3,971 | 0.76× |
| Maryland | 3,493 | 0.63× |
| Oregon | 3,240 | 0.88× |
| Alabama | 3,178 | 0.7× |
| South Carolina | 3,124 | 0.64× |
| Kentucky | 2,961 | 0.73× |
| Oklahoma | 2,630 | 0.73× |
| Louisiana | 2,490 | 0.6× |
| Nevada | 2,446 | 0.78× |
| Kansas | 2,411 | 0.95× |
| Connecticut | 2,383 | 0.74× |
| Nebraska | 2,307 | 1.43× |
| Utah | 2,206 | 0.76× |
| North Dakota | 2,047 | 3.09× |
| South Dakota | 1,964 | 2.63× |
| Arkansas | 1,699 | 0.64× |
| Idaho | 1,446 | 0.89× |
| Mississippi | 1,340 | 0.5× |
| Montana | 1,297 | 1.45× |
| New Mexico | 1,097 | 0.68× |
| Hawaii | 976 | 0.7× |
| West Virginia | 969 | 0.65× |
| New Hampshire | 901 | 0.71× |
| Maine | 840 | 0.73× |
| Washington, District of Columbia | 825 | 0.85× |
| Alaska | 707 | 1.02× |
| Rhode Island | 613 | 0.6× |
| Vermont | 496 | 0.88× |
| Delaware | 442 | 0.5× |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 59.0% |
| United States | 12.1% |
| Germany | 4.5% |
See Skol audiences in other countries
More Beer audiences in United States
- Budweiser (3,487,859)
- Coors Light (2,677,237)
- Guinness (2,514,089)
- Heineken (2,388,133)
- Miller Lite (2,271,577)
How to read this data
Audience size is the estimated number of people in United States who actively search for Skol. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.