Skol Audience in United States
Skol has an estimated audience of 322,722 people in United States. 51.7% are female, 48.3% are male, average age 37.2. Top regions: California, Minnesota, Florida.
The average Skol fan in United States is 37.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Minnesota, Florida. Demographically, the Skol audience skews balanced with an average age of 37.2, and over-indexes on personality traits such as Travelling, Pet Ownership.
Category: Food & Beverages · Type: Brand · Subtype: Beer
Demographics of Skol fans
| Metric | Value |
|---|---|
| Female | 51.7% |
| Male | 48.3% |
| Average age | 37.2 |
| Estimated audience size | 322,722 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 23,648 | 0.67× |
| Minnesota | 22,644 | 4.9× |
| Florida | 19,076 | 0.87× |
| Texas | 17,562 | 0.63× |
| New York | 12,481 | 0.69× |
| Illinois | 11,405 | 1.06× |
| Michigan | 10,304 | 1.22× |
| Wisconsin | 7,932 | 1.63× |
| Ohio | 7,010 | 0.71× |
| Pennsylvania | 6,858 | 0.63× |
| North Carolina | 6,505 | 0.67× |
| Virginia | 6,498 | 0.83× |
| Washington | 6,483 | 1× |
| Colorado | 6,175 | 1.21× |
| Georgia | 6,060 | 0.61× |
| Indiana | 5,847 | 0.99× |
| Arizona | 5,518 | 0.84× |
| Tennessee | 5,213 | 0.81× |
| New Jersey | 5,188 | 0.63× |
| Iowa | 4,961 | 1.87× |
| Massachusetts | 4,778 | 0.75× |
| Missouri | 3,972 | 0.76× |
| Maryland | 3,493 | 0.63× |
| Oregon | 3,241 | 0.88× |
| Alabama | 3,178 | 0.7× |
| South Carolina | 3,124 | 0.64× |
| Kentucky | 2,962 | 0.73× |
| Oklahoma | 2,630 | 0.73× |
| Louisiana | 2,491 | 0.6× |
| Nevada | 2,447 | 0.78× |
| Kansas | 2,412 | 0.95× |
| Connecticut | 2,384 | 0.74× |
| Nebraska | 2,307 | 1.43× |
| Utah | 2,206 | 0.76× |
| North Dakota | 2,048 | 3.09× |
| South Dakota | 1,964 | 2.63× |
| Arkansas | 1,699 | 0.64× |
| Idaho | 1,447 | 0.89× |
| Mississippi | 1,340 | 0.5× |
| Montana | 1,298 | 1.45× |
| New Mexico | 1,098 | 0.68× |
| Hawaii | 976 | 0.7× |
| West Virginia | 970 | 0.65× |
| New Hampshire | 902 | 0.71× |
| Maine | 840 | 0.73× |
| Washington, District of Columbia | 825 | 0.85× |
| Alaska | 707 | 1.02× |
| Rhode Island | 613 | 0.6× |
| Vermont | 496 | 0.88× |
| Delaware | 443 | 0.5× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 2.16 |
| Pet Ownership | JOY | 2.15 |
| LGBTQ+ Identity | OPEN | 1.84 |
| Community Orientation | OPEN | 1.66 |
| Mindfulness | BALANCE | 1.52 |
| Luxury Orientation | PREMIUM | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 60.4% |
| United States | 12.4% |
| Germany | 2.7% |
See Skol audiences in other countries
More Beer audiences in United States
- Budweiser (3,487,859)
- Coors Light (2,677,237)
- Guinness (2,514,089)
- Heineken (2,388,133)
- Miller Lite (2,271,577)
How to read this data
Audience size is the estimated number of people in United States who actively search for Skol. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.