Rascasse Audience Intelligence

Budweiser Target Market in United States

A data profile of the people who buy, follow and care about Budweiser in United States — modelled from more than twelve digital signal sources. Budweiser has an estimated audience of 3,492,961 people in United States.

#1among Beer in United States#942among Brand in United States#579in Food & Beverages

The average Budweiser fan in United States is 38.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include National Women's Soccer League, Los Angeles Angels of Anaheim, Texas Roadhouse, with strongest over-indexing on National Women's Soccer League (6.37× the country average).

Demographically, the Budweiser audience skews more male with an average age of 38.5, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Budweiser fan in United States is more male, around 38.5 years old, with strong Patriotism tendencies and a notable affinity for National Women's Soccer League.

Category: Food & Beverages · Type: Brand · Subtype: Beer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Budweiser profile in United States.

Audience size
3.5M
in United States
Gender
40.2%♀
59.8% male
Age
38.5
average years
Country rank
#9038
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Budweiser

40.2% are female, 59.8% are male, average age 38.5.

Fig. 02

Gender split

40.2%
Female
59.8%
Male
Demographic split for Budweiser audience in United States
MetricValue
Female40.2%
Male59.8%
Average age38.5
Estimated audience size3,492,961
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Budweiser audience in United States
Age bracketShare%
16-1917%
20-2924%
30-3921%
40-4920%
50+17%
Fig. 04

Worldwide distribution

26.4%

of the worldwide Budweiser audience comes from United States.

Worldwide audience distribution share by country for Budweiser
CountryShare
United States26.4%
Brazil21.2%
India10.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Budweiser audience in United States is strongest.

Fig. 05

Top regions by affinity

Budweiser customers by region in United States
#RegionReachAffinity×
01Missouri~100K1.69×
02Nebraska~20K1.33×
03Mississippi~40K1.26×
04Iowa~40K1.24×
05Texas~400K1.22×
06North Dakota~9K1.20×
07Arkansas~30K1.18×
08South Dakota~9K1.14×
09New Mexico~20K1.13×
10Louisiana~50K1.12×
11Alabama~50K1.10×
12Kansas~30K1.10×
13West Virginia~20K1.09×
14Oklahoma~40K1.08×
15New Hampshire~10K1.08×
16Ohio~100K1.07×
17Illinois~100K1.06×
18Kentucky~50K1.06×
19Indiana~70K1.05×
20Arizona~70K1.03×
21Tennessee~70K1.02×
22Maine~10K1.02×
23Montana~10K1.02×
24Wisconsin~50K1.01×
25California~400K0.99×
26Colorado~50K0.96×
27Michigan~90K0.95×
28Idaho~20K0.95×
29Vermont~6K0.95×
30New York~200K0.93×
31North Carolina~100K0.93×
32Florida~200K0.92×
33South Carolina~50K0.92×
34Hawaii~10K0.92×
35Rhode Island~10K0.90×
36Georgia~100K0.89×
37Minnesota~40K0.89×
38Massachusetts~60K0.88×
39Connecticut~30K0.86×
40Alaska~6K0.86×
41New Jersey~80K0.85×
42Oregon~30K0.84×
43Nevada~30K0.84×
44Utah~30K0.83×
45Pennsylvania~100K0.81×
46Washington~60K0.81×
47Maryland~50K0.78×
48Virginia~70K0.77×
49Delaware~7K0.77×
50Washington, District of Columbia~8K0.74×
Fig. 06

Affinity by region

Affinity by region — Budweiser, United States
0.74×1.00×1.69×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Budweiser audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Budweiser audience
#·InterestCategoryAffinity×
01Los Angeles Angels of AnaheimSports9.66×
02WagyuFood & Beverages7.01×
03Pale lagerFood & Beverages6.80×
04National Women's Soccer LeagueSports6.37×
05Draught beerFood & Beverages5.39×
06Shohei OhtaniSports4.16×
07The Open ChampionshipSports3.23×
08Dump truckCars & Mobility2.80×
09PGA ChampionshipSports2.73×
10Buffalo Wild WingsFood & Beverages2.41×
11Advance Auto PartsCars & Mobility2.35×
12CBS SportsMovies & TV2.15×
13Texas RoadhouseFood & Beverages1.98×
14WingstopFood & Beverages1.87×
15Freight transportCars & Mobility1.82×
16AutoZoneCars & Mobility1.76×
17Eastern Time ZonePolitics & Society1.74×
18TexasTravel & Leisure1.64×
19BeerFood & Beverages1.60×
20Pizza HutFood & Beverages1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Budweiser audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Budweiser audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.43×
Need for SecurityCONSERVATISM1.20×
Convenience OrientationPREMIUM1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Budweiser audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.64×
MindfulnessBALANCE0.74×
CreativityOPEN0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Budweiser's target market in United States?

Budweiser's target market in United States covers an estimated 3,492,961 people, concentrated in California and Texas.

02

What is the gender split and age of Budweiser customers?

40.2% of the Budweiser audience are female, 59.8% are male, with an average age of 38.5 years.

03

Which brands do Budweiser fans like most?

Budweiser fans show strongest brand affinity for National Women's Soccer League (6.37×), Los Angeles Angels of Anaheim (9.66×), and Texas Roadhouse (1.98×) over the country average.

04

Where do Budweiser fans live in United States?

Budweiser fans in United States are most concentrated in California (reach ~400K), Texas (reach ~400K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Budweiser fans also like?

Beyond Budweiser itself, the audience over-indexes on Los Angeles Angels of Anaheim (9.66×), Texas Roadhouse (1.98×), Buffalo Wild Wings (2.41×), and Shohei Ohtani (4.16×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Beer audiences in United States

See Budweiser audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Budweiser. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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