Budweiser Audience in United States

Budweiser logo

Budweiser has an estimated audience of 3,487,858 people in United States. 40.2% are female, 59.8% are male, average age 38.5. Top regions: Texas, California, Florida. Top brand affinities: Los Angeles Angels of Anaheim, Texas Roadhouse, Buffalo Wild Wings, Friends, Shohei Ohtani.

The average Budweiser fan in United States is 38.5 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Los Angeles Angels of Anaheim, Texas Roadhouse, Buffalo Wild Wings, with strongest over-indexing on Los Angeles Angels of Anaheim (9.66× the country average). Demographically, the Budweiser audience skews more male with an average age of 38.5, and over-indexes on personality traits such as Convenience Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Beer

Demographics of Budweiser fans

Demographic split for Budweiser audience in United States
MetricValue
Female40.2%
Male59.8%
Average age38.5
Estimated audience size3,487,858

Audience persona

The typical Budweiser fan in United States is more male, around 38.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Los Angeles Angels of Anaheim.

Top regions in United States

Top regions ranked by reach for Budweiser in United States
RegionReachAffinity
Texas376,7281.26×
California374,4520.98×
Florida225,3090.95×
New York182,0760.93×
Illinois128,9761.11×
Ohio115,7561.08×
Georgia101,2330.94×
North Carolina100,6150.96×
Pennsylvania98,4160.84×
Missouri94,2541.68×
Michigan91,7281.01×
Arizona76,3341.07×
New Jersey75,5630.85×
Tennessee74,2501.06×
Indiana70,8941.11×
Virginia67,7280.8×
Massachusetts62,2770.91×
Washington59,8090.85×
Wisconsin55,8851.06×
Colorado55,2241×
Alabama54,3211.11×
South Carolina49,1460.94×
Louisiana48,9321.09×
Kentucky47,5441.09×
Maryland47,0150.78×
Minnesota46,1090.92×
Oklahoma42,9261.11×
Iowa36,6521.28×
Mississippi36,0781.26×
Oregon34,2890.86×
Arkansas33,1011.15×
Connecticut30,3120.87×
Kansas29,7491.08×
Nevada28,1360.83×
Utah26,5010.85×
Nebraska22,6461.29×
New Mexico19,6111.12×
West Virginia16,8271.04×
Idaho15,5700.89×
New Hampshire14,3361.04×
Hawaii13,6270.91×
Maine12,7911.02×
Rhode Island9,8000.88×
Montana9,1340.94×
South Dakota8,6981.08×
North Dakota7,8221.09×
Washington, District of Columbia7,6010.73×
Delaware6,8820.72×
Alaska5,5080.74×
Vermont5,4520.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Budweiser audience
BrandAffinityCategory
Los Angeles Angels of Anaheim9.66×Sports
Texas Roadhouse1.98×Food & Beverages
Buffalo Wild Wings2.41×Food & Beverages
Friends1.53×Movies & TV
Shohei Ohtani4.16×Sports
Beer1.6×Food & Beverages
Texas1.64×Travel & Leisure
AutoZone1.76×Cars & Mobility
Eastern Time Zone1.74×Politics & Society
Dump truck2.8×Cars & Mobility
The Open Championship3.23×Sports
Draught beer5.39×Food & Beverages
Wingstop1.87×Food & Beverages
Pale lager6.8×Food & Beverages
Wagyu7.01×Food & Beverages
Florida Panthers5.19×Sports
CBS Sports2.15×Movies & TV
PGA Championship2.73×Sports
Freight transport1.82×Cars & Mobility
Pizza Hut1.57×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Budweiser audience
TraitClusterScore
Convenience OrientationPREMIUM1.53
LGBTQ+ IdentityOPEN1.44
IndulgenceJOY1.32
ExtroversionTHRILL1.28
Family OrientationCONSERVATISM1.2
Social Media UsageJOY1.12

Worldwide distribution

Worldwide audience distribution share by country for Budweiser
CountryShare
United States26.5%
Brazil21.4%
India10.8%

See Budweiser audiences in other countries

More Beer audiences in United States

Frequently asked questions

How many fans does Budweiser have in United States?

Budweiser has an estimated audience of 3,487,858 people in United States, concentrated in Texas and California.

What is the gender split and age of Budweiser fans?

40.2% of Budweiser fans are female, 59.8% are male, with an average age of 38.5 years.

Which brands do Budweiser fans like most?

Budweiser fans show strongest brand affinity for Los Angeles Angels of Anaheim (9.66×), Texas Roadhouse (1.98×), and Buffalo Wild Wings (2.41×) over the country average.

Where do Budweiser fans live in United States?

Budweiser fans in United States are most concentrated in Texas (reach 376,728), California (reach 374,452), and Florida (reach 225,309). These three regions account for the largest share of the active audience.

What other brands do Budweiser fans also like?

Beyond Budweiser itself, the audience over-indexes on Texas Roadhouse (1.98×), Buffalo Wild Wings (2.41×), Friends (1.53×), and Shohei Ohtani (4.16×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Budweiser. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.