Rascasse Audience Intelligence

Coors Light Target Market in United States

A data profile of the people who buy, follow and care about Coors Light in United States — modelled from more than twelve digital signal sources. Coors Light has an estimated audience of 2,747,965 people in United States.

#2among Beer in United States#1128among Brand in United States#686in Food & Beverages

The average Coors Light fan in United States is 37.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Ethanol, AutoZone, Light beer, with strongest over-indexing on Ethanol (4.23× the country average).

Demographically, the Coors Light audience skews more male with an average age of 37.8, and over-indexes on personality traits such as Tradition, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Coors Light fan in United States is more male, around 37.8 years old, with strong Tradition tendencies and a notable affinity for Ethanol.

Category: Food & Beverages · Type: Brand · Subtype: Beer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Coors Light profile in United States.

Audience size
2.7M
in United States
Gender
37.2%♀
62.8% male
Age
37.8
average years
Country rank
#11046
Brand in United States
Fig. 01

Search interest · 12-month trend

+58%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Coors Light

37.2% are female, 62.8% are male, average age 37.8.

Fig. 02

Gender split

37.2%
Female
62.8%
Male
Demographic split for Coors Light audience in United States
MetricValue
Female37.2%
Male62.8%
Average age37.8
Estimated audience size2,747,965
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the Coors Light audience in United States
Age bracketShare%
16-1916%
20-2929%
30-3922%
40-4917%
50+16%
Fig. 04

Worldwide distribution

63.0%

of the worldwide Coors Light audience comes from United States.

Worldwide audience distribution share by country for Coors Light
CountryShare
United States63.0%
Canada6.7%
United Kingdom5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Coors Light audience in United States is strongest.

Fig. 05

Top regions by affinity

Coors Light customers by region in United States
#RegionReachAffinity×
01Colorado~60K1.41×
02Montana~10K1.40×
03North Dakota~8K1.40×
04Idaho~20K1.33×
05South Dakota~8K1.30×
06Wyoming~5K1.28×
07Nebraska~20K1.24×
08Alaska~7K1.22×
09Kansas~30K1.20×
10Minnesota~50K1.18×
11Iowa~30K1.15×
12Wisconsin~50K1.13×
13Oklahoma~30K1.11×
14Arizona~60K1.06×
15Oregon~30K1.05×
16Texas~200K1.03×
17Arkansas~20K1.03×
18Kentucky~30K1.01×
19West Virginia~10K1.01×
20Washington~50K1.00×
21Indiana~50K1.00×
22Illinois~90K0.99×
23New Mexico~10K0.98×
24Mississippi~20K0.97×
25New Hampshire~10K0.97×
26Pennsylvania~90K0.95×
27California~300K0.94×
28Maine~9K0.94×
29Alabama~30K0.93×
30Tennessee~50K0.92×
31Massachusetts~50K0.92×
32Louisiana~30K0.91×
33Connecticut~20K0.91×
34Nevada~20K0.91×
35Hawaii~10K0.91×
36Rhode Island~8K0.91×
37Michigan~60K0.90×
38North Carolina~70K0.88×
39Delaware~6K0.88×
40New Jersey~60K0.86×
41South Carolina~30K0.85×
42Utah~20K0.85×
43Ohio~70K0.84×
44New York~100K0.80×
45Missouri~30K0.80×
46Georgia~60K0.78×
47Virginia~50K0.76×
48Florida~100K0.70×
49Maryland~30K0.70×
50Washington, District of Columbia~6K0.70×
Fig. 06

Affinity by region

Affinity by region — Coors Light, United States
0.70×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Coors Light audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Coors Light audience
#·InterestCategoryAffinity×
01Molson Coors Brewing CompanyFood & Beverages14.69×
02Pabst Blue RibbonFood & Beverages13.24×
03Keystone (beer brand)Food & Beverages11.76×
04Stella ArtoisFood & Beverages10.41×
05Miller LiteFood & Beverages9.68×
06Natural LightHome & Garden9.37×
07Light beerFood & Beverages7.36×
08BudweiserFood & Beverages7.13×
09EthanolHealth4.23×
10BreweryFood & Beverages2.45×
11AutoZoneCars & Mobility2.03×
12United Parcel ServiceBusiness & Career2.00×
13Wendy'sFood & Beverages1.92×
14SubwayFood & Beverages1.78×
15T-MobileTechnology & Electronics1.69×
16Taco BellFood & Beverages1.68×
17Dollar GeneralShopping1.65×
18Texas RoadhouseFood & Beverages1.64×
19Chick-fil-AFood & Beverages1.60×
20WineFood & Beverages1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Coors Light audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Coors Light audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.29×
Convenience OrientationPREMIUM1.28×
PatriotismCONSERVATISM1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Coors Light audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.68×
Design AffinityPREMIUM0.69×
Luxury OrientationPREMIUM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Coors Light's target market in United States?

Coors Light's target market in United States covers an estimated 2,747,965 people, concentrated in California and Texas.

02

What is the gender split and age of Coors Light customers?

37.2% of the Coors Light audience are female, 62.8% are male, with an average age of 37.8 years.

03

Which brands do Coors Light fans like most?

Coors Light fans show strongest brand affinity for Ethanol (4.23×), AutoZone (2.03×), and Light beer (7.36×) over the country average.

04

Where do Coors Light fans live in United States?

Coors Light fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Coors Light fans also like?

Beyond Coors Light itself, the audience over-indexes on AutoZone (2.03×), Light beer (7.36×), Stella Artois (10.41×), and Miller Lite (9.68×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Beer audiences in United States

See Coors Light audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Coors Light. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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