Coors Light Audience in United States

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Coors Light has an estimated audience of 2,677,237 people in United States. 37.2% are female, 62.8% are male, average age 37.8. Top regions: California, Texas, Florida. Top brand affinities: Ethanol, AutoZone, Light beer, Stella Artois, Miller Lite.

The average Coors Light fan in United States is 37.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Ethanol, AutoZone, Light beer, with strongest over-indexing on Ethanol (4.23× the country average). Demographically, the Coors Light audience skews more male with an average age of 37.8, and over-indexes on personality traits such as LGBTQ+ Identity, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Beer

Demographics of Coors Light fans

Demographic split for Coors Light audience in United States
MetricValue
Female37.2%
Male62.8%
Average age37.8
Estimated audience size2,677,237

Audience persona

The typical Coors Light fan in United States is more male, around 37.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Ethanol.

Top regions in United States

Top regions ranked by reach for Coors Light in United States
RegionReachAffinity
California268,5530.91×
Texas244,8601.06×
Florida130,4390.72×
New York128,2880.86×
Illinois93,9941.05×
Pennsylvania90,0771×
Ohio74,0100.9×
North Carolina72,6060.9×
Michigan66,4290.95×
Georgia65,9750.8×
Colorado63,0831.49×
New Jersey61,2610.9×
Arizona58,5421.07×
Washington53,3040.99×
Tennessee51,1940.95×
Indiana51,0951.04×
Virginia50,8800.78×
Massachusetts48,4440.92×
Wisconsin47,0941.17×
Minnesota45,2961.18×
South Carolina36,3050.9×
Missouri35,1710.81×
Alabama34,8010.93×
Oklahoma34,0251.14×
Kentucky33,9561.01×
Maryland32,0920.7×
Oregon31,5831.03×
Louisiana31,5220.91×
Kansas26,6151.26×
Iowa25,8631.17×
Connecticut24,0360.9×
Arkansas23,3171.06×
Nevada23,0520.89×
Mississippi21,8830.99×
Utah20,0840.84×
Idaho17,4941.3×
Nebraska17,2991.29×
West Virginia12,3930.99×
New Mexico12,1330.9×
Montana10,2881.39×
Hawaii10,0820.88×
New Hampshire9,5810.91×
Maine8,3890.87×
South Dakota7,9391.28×
North Dakota7,7061.4×
Rhode Island7,4690.88×
Alaska6,2551.09×
Delaware5,9610.81×
Washington, District of Columbia5,2960.66×
Wyoming5,2771.33×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Coors Light audience
BrandAffinityCategory
Ethanol4.23×Health
AutoZone2.03×Cars & Mobility
Light beer7.36×Food & Beverages
Stella Artois10.41×Food & Beverages
Miller Lite9.68×Food & Beverages
Brewery2.45×Food & Beverages
T-Mobile1.69×Technology & Electronics
Pabst Blue Ribbon13.24×Food & Beverages
Budweiser7.13×Food & Beverages
Dollar General1.65×Shopping
Wine1.55×Food & Beverages
Texas Roadhouse1.64×Food & Beverages
Subway1.78×Food & Beverages
Keystone (beer brand)11.76×Food & Beverages
Taco Bell1.68×Food & Beverages
Chick-fil-A1.6×Food & Beverages
United Parcel Service2×Business & Career
Buffalo Wild Wings2.02×Food & Beverages
Molson Coors Brewing Company14.69×Food & Beverages
Natural Light9.37×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Coors Light audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.93
Risk AppetiteTHRILL1.79
Luxury OrientationPREMIUM1.4
ExtroversionTHRILL1.28
Family OrientationCONSERVATISM1.24
Convenience OrientationPREMIUM1.23

Worldwide distribution

Worldwide audience distribution share by country for Coors Light
CountryShare
United States66.8%
Canada7.2%
United Kingdom5.7%

See Coors Light audiences in other countries

More Beer audiences in United States

Frequently asked questions

How many fans does Coors Light have in United States?

Coors Light has an estimated audience of 2,677,237 people in United States, concentrated in California and Texas.

What is the gender split and age of Coors Light fans?

37.2% of Coors Light fans are female, 62.8% are male, with an average age of 37.8 years.

Which brands do Coors Light fans like most?

Coors Light fans show strongest brand affinity for Ethanol (4.23×), AutoZone (2.03×), and Light beer (7.36×) over the country average.

Where do Coors Light fans live in United States?

Coors Light fans in United States are most concentrated in California (reach 268,553), Texas (reach 244,860), and Florida (reach 130,439). These three regions account for the largest share of the active audience.

What other brands do Coors Light fans also like?

Beyond Coors Light itself, the audience over-indexes on AutoZone (2.03×), Light beer (7.36×), Stella Artois (10.41×), and Miller Lite (9.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Coors Light. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.